Recipes Audience in United Kingdom
Recipes has an estimated audience of 21,407,299 people in United Kingdom. 64.3% are female, 35.7% are male, average age 45.9. Top regions: England, South East, East of England. Top brand affinities: Hobbycraft, Cookbook, J. D. Williams, Freemans, Frying pan.
The average Recipes fan in United Kingdom is 45.9 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, East of England. Top brand affinities include Hobbycraft, Cookbook, J. D. Williams, with strongest over-indexing on Hobbycraft (1.51× the country average). Demographically, the Recipes audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Recipes fans
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 45.9 |
| Estimated audience size | 21,407,299 |
Audience persona
The typical Recipes fan in United Kingdom is more female, around 45.9 years old, with strong Indulgence tendencies and a notable affinity for Hobbycraft.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 16,055,474 | 0.87× |
| South East | 2,961,472 | 1.03× |
| East of England | 2,242,655 | 1.15× |
| Yorkshire and the Humber | 2,157,002 | 1.25× |
| Scotland | 1,977,404 | 1.03× |
| South West | 1,598,207 | 0.91× |
| Wales | 1,398,783 | 1.14× |
| East Midlands | 1,232,673 | 0.82× |
| West Midlands | 1,167,568 | 1.27× |
| North West | 1,107,545 | 0.48× |
| North East | 904,754 | 1.09× |
| Northern Ireland | 634,057 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hobbycraft | 1.51× | Home & Garden |
| Cookbook | 1.63× | Food & Beverages |
| J. D. Williams | 1.8× | Shopping |
| Freemans | 1.53× | Fashion & Accessoires |
| Frying pan | 1.61× | Home & Garden |
| Shelter Dogs | 1.52× | Pets & Animals |
| Meghan Markle | 1.62× | Fashion & Accessoires |
| Laura Ashley | 1.67× | Home & Garden |
| Slow cooker | 1.73× | Food & Beverages |
| Cake decorating | 1.54× | Food & Beverages |
| Catherine, Duchess of Cambridge | 1.64× | Politics & Society |
| Plant-based diet | 1.53× | Health |
| Gordon Ramsey | 1.64× | Food & Beverages |
| Silver Surfer | 1.59× | Literature |
| Arthritis awareness | 1.57× | Health |
| Dorothy Perkins | 1.54× | Fashion & Accessoires |
| Pensioner | 1.86× | Business & Career |
| Delivery order | 1.63× | Food & Beverages |
| Gluten | 1.58× | Health |
| Bonmarché | 1.62× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.37 |
| Price Sensitivity | PREMIUM | 1.32 |
| Convenience Orientation | PREMIUM | 1.18 |
| Luxury Orientation | PREMIUM | 1.09 |
| Family Orientation | CONSERVATISM | 1.08 |
| Mindfulness | BALANCE | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.7% |
| Italy | 5.0% |
| Brazil | 4.6% |
See Recipes audiences in other countries
More Food & Beverages audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Recipes have in United Kingdom?
Recipes has an estimated audience of 21,407,299 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Recipes fans?
64.3% of Recipes fans are female, 35.7% are male, with an average age of 45.9 years.
Which brands do Recipes fans like most?
Recipes fans show strongest brand affinity for Hobbycraft (1.51×), Cookbook (1.63×), and J. D. Williams (1.8×) over the country average.
Where do Recipes fans live in United Kingdom?
Recipes fans in United Kingdom are most concentrated in England (reach 16,055,474), South East (reach 2,961,472), and East of England (reach 2,242,655). These three regions account for the largest share of the active audience.
What other brands do Recipes fans also like?
Beyond Recipes itself, the audience over-indexes on Cookbook (1.63×), J. D. Williams (1.8×), Freemans (1.53×), and Frying pan (1.61×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Recipes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.