A data profile of the people who buy, follow and care about Recipes in United Kingdom — modelled from more than twelve digital signal sources. Recipes has an estimated audience of 21,407,299 people in United Kingdom.
The average Recipes fan in United Kingdom is 45.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include J. D. Williams, Hobbycraft, Cookbook, with strongest over-indexing on J. D. Williams (1.8× the country average).
Demographically, the Recipes audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Design Affinity, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Recipes fan in United Kingdom is more female, around 45.9 years old, with strong Design Affinity tendencies and a notable affinity for J. D. Williams.
The key figures that characterise the Recipes profile in United Kingdom.
64.3% are female, 35.7% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 45.9 |
| Estimated audience size | 21,407,299 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 38% |
of the worldwide Recipes audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.7% |
| Italy | 5.0% |
| Brazil | 4.6% |
Where the Recipes audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~1M | 1.27× | |
| 02 | Yorkshire and the Humber | ~2M | 1.25× | |
| 03 | East of England | ~2M | 1.14× | |
| 04 | Wales | ~1.5M | 1.14× | |
| 05 | North East | ~900K | 1.08× | |
| 06 | South East | ~3M | 1.03× | |
| 07 | Scotland | ~2M | 1.03× | |
| 08 | Northern Ireland | ~600K | 0.97× | |
| 09 | South West | ~1.5M | 0.91× | |
| 10 | England | ~16M | 0.87× | |
| 11 | East Midlands | ~1M | 0.83× | |
| 12 | North West | ~1M | 0.51× |
The strongest cross-interests of the Recipes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pensioner | Business & Career | 1.86× | ||
| 02 | J. D. Williams | Shopping | 1.80× | ||
| 03 | Slow cooker | Food & Beverages | 1.73× | ||
| 04 | Laura Ashley | Home & Garden | 1.67× | ||
| 05 | Catherine, Duchess of Cambridge | Politics & Society | 1.64× | ||
| 06 | Gordon Ramsey | Food & Beverages | 1.64× | ||
| 07 | Cookbook | Food & Beverages | 1.63× | ||
| 08 | Delivery order | Food & Beverages | 1.63× | ||
| 09 | Meghan Markle | Fashion & Accessoires | 1.62× | ||
| 10 | Bonmarché | Shopping | 1.62× | ||
| 11 | Frying pan | Home & Garden | 1.61× | ||
| 12 | Silver Surfer | Literature | 1.59× | ||
| 13 | Arthritis awareness | Health | 1.57× | ||
| 14 | Cake decorating | Food & Beverages | 1.54× | ||
| 15 | Dorothy Perkins | Fashion & Accessoires | 1.54× | ||
| 16 | Freemans | Fashion & Accessoires | 1.53× | ||
| 17 | Plant-based diet | Health | 1.53× | ||
| 18 | Shelter Dogs | Pets & Animals | 1.52× | ||
| 19 | white company | Home & Garden | 1.52× | ||
| 20 | Hobbycraft | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.14× | |
| Healthy Lifestyle | BALANCE | 1.12× | |
| Creativity | OPEN | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.66× | |
| Early Adopter Mentality | POWER | 0.67× | |
| Patriotism | CONSERVATISM | 0.71× |
Recipes has an estimated audience of 21,407,299 people in United Kingdom, concentrated in England and South East.
64.3% of Recipes fans are female, 35.7% are male, with an average age of 45.9 years.
Recipes fans show strongest brand affinity for J. D. Williams (1.8×), Hobbycraft (1.51×), and Cookbook (1.63×) over the country average.
Recipes fans in United Kingdom are most concentrated in England (reach ~16M), South East (reach ~3M), and East of England (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Recipes itself, the audience over-indexes on Hobbycraft (1.51×), Cookbook (1.63×), Freemans (1.53×), and Frying pan (1.61×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Recipes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.