A data profile of the people who buy, follow and care about Recipes in India — modelled from more than twelve digital signal sources. Recipes has an estimated audience of 22,062,416 people in India.
The average Recipes fan in India is 35.7 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, West Bengal, Uttar Pradesh.
Top brand affinities include Divya Bhaskar, Mehndi, Gulab jamun, with strongest over-indexing on Divya Bhaskar (2.6× the country average).
Demographically, the Recipes audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Tradition, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Recipes fan in India is more male, around 35.7 years old, with strong Tradition tendencies and a notable affinity for Divya Bhaskar.
The key figures that characterise the Recipes profile in India.
31.6% are female, 68.4% are male, average age 35.7.
| Metric | Value |
|---|---|
| Female | 31.6% |
| Male | 68.4% |
| Average age | 35.7 |
| Estimated audience size | 22,062,416 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 30% | |
| 30-39 | 23% | |
| 40-49 | 15% | |
| 50+ | 11% |
of the worldwide Recipes audience comes from India.
| Country | Share |
|---|---|
| United States | 20.7% |
| Italy | 5.0% |
| Brazil | 4.6% |
Where the Recipes audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Goa | ~50K | 2.07× | |
| 02 | Maharashtra | ~2M | 1.61× | |
| 03 | West Bengal | ~1M | 1.46× | |
| 04 | Gujarat | ~800K | 1.34× | |
| 05 | Karnataka | ~700K | 1.34× | |
| 06 | Assam | ~300K | 1.17× | |
| 07 | Punjab (region) | ~300K | 1.10× | |
| 08 | Madhya Pradesh | ~400K | 1.04× | |
| 09 | Odisha | ~200K | 0.99× | |
| 10 | Telangana | ~300K | 0.96× | |
| 11 | Haryana | ~300K | 0.96× | |
| 12 | Arunachal Pradesh | ~10K | 0.96× | |
| 13 | Tripura | ~30K | 0.93× | |
| 14 | Nagaland | ~10K | 0.93× | |
| 15 | Manipur | ~30K | 0.91× | |
| 16 | Chhattisgarh | ~100K | 0.90× | |
| 17 | Jharkhand | ~200K | 0.89× | |
| 18 | Sikkim | ~9K | 0.88× | |
| 19 | Uttar Pradesh | ~900K | 0.86× | |
| 20 | Tamil Nadu | ~500K | 0.86× | |
| 21 | Andhra Pradesh | ~200K | 0.86× | |
| 22 | Mizoram | ~10K | 0.84× | |
| 23 | Uttarakhand | ~90K | 0.83× | |
| 24 | Himachal Pradesh | ~70K | 0.83× | |
| 25 | Meghalaya | ~20K | 0.81× | |
| 26 | Rajasthan | ~400K | 0.79× | |
| 27 | Bihar | ~300K | 0.78× | |
| 28 | Kerala | ~300K | 0.78× | |
| 29 | Jammu and Kashmir | ~70K | 0.69× |
The strongest cross-interests of the Recipes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gujarati literature | Literature | 2.94× | ||
| 02 | Fakt | News | 2.67× | ||
| 03 | Divya Bhaskar | News | 2.60× | ||
| 04 | Swaminarayan | Politics & Society | 2.25× | ||
| 05 | Surf Excel | Home & Garden | 2.21× | ||
| 06 | TV9 (Gujarati) | Movies & TV | 2.19× | ||
| 07 | Horlicks | Food & Beverages | 1.87× | ||
| 08 | Zari | Movies & TV | 1.83× | ||
| 09 | Pink Friday | Topic | 1.81× | ||
| 10 | Folk costume | Fashion & Accessoires | 1.71× | ||
| 11 | ACTORS | Music & Radio | 1.66× | ||
| 12 | Henna | Home & Garden | 1.64× | ||
| 13 | TRESemmé | Beauty & Wellness | 1.63× | ||
| 14 | Gulab jamun | Food & Beverages | 1.62× | ||
| 15 | Gujarat Samachar | News | 1.60× | ||
| 16 | Birbhum district | Travel & Leisure | 1.57× | ||
| 17 | 24 Ghanta | Movies & TV | 1.56× | ||
| 18 | Craftsvilla | Shopping | 1.56× | ||
| 19 | Mehndi | Fashion & Accessoires | 1.55× | ||
| 20 | Anandabazar Patrika | News | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.99× | |
| Creativity | OPEN | 0.82× | |
| Indulgence | JOY | 0.81× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.46× | |
| Patriotism | CONSERVATISM | 0.48× | |
| Early Adopter Mentality | POWER | 0.51× |
Recipes has an estimated audience of 22,062,416 people in India, concentrated in Maharashtra and West Bengal.
31.6% of Recipes fans are female, 68.4% are male, with an average age of 35.7 years.
Recipes fans show strongest brand affinity for Divya Bhaskar (2.6×), Mehndi (1.55×), and Gulab jamun (1.62×) over the country average.
Recipes fans in India are most concentrated in Maharashtra (reach ~2M), West Bengal (reach ~1M), and Uttar Pradesh (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Recipes itself, the audience over-indexes on Mehndi (1.55×), Gulab jamun (1.62×), Gujarati literature (2.94×), and Anandabazar Patrika (1.51×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Recipes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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