Rascasse Audience Intelligence

Gulab jamun Audience in India

A data profile of the people who buy, follow and care about Gulab jamun in India — modelled from more than twelve digital signal sources. Gulab jamun has an estimated audience of 5,455,468 people in India.

#4among Sweet in India#727among Topic in India#62in Food & Beverages

The average Gulab jamun fan in India is 35.0 years old, balanced, and lives primarily in Maharashtra.

The audience is concentrated in Maharashtra, Uttar Pradesh, Rajasthan.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Gulab jamun profile in India.

Audience size
5.5M
in India
Gender
50.5%♀
49.5% male
Age
35.0
average years
Country rank
#1059
Topic in India
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gulab jamun fans

50.5% are female, 49.5% are male, average age 35.0.

Fig. 02

Gender split

50.5%
Female
49.5%
Male
Demographic split for Gulab jamun audience in India
MetricValue
Female50.5%
Male49.5%
Average age35.0
Estimated audience size5,455,468
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Gulab jamun audience in India
Age bracketShare%
16-1923%
20-2929%
30-3923%
40-4915%
50+10%
Fig. 04

Worldwide distribution

75.3%

of the worldwide Gulab jamun audience comes from India.

Worldwide audience distribution share by country for Gulab jamun
CountryShare
India75.3%
Pakistan11.1%
Canada3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the India average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gulab jamun audience in India is strongest.

Fig. 05

Top regions by affinity

Gulab jamun fans by region: top regions in India
#RegionReachAffinity×
01Goa~10K1.70×
02Rajasthan~200K1.48×
03Tamil Nadu~200K1.32×
04Maharashtra~400K1.31×
05Telangana~100K1.31×
06Madhya Pradesh~100K1.30×
07Andhra Pradesh~80K1.17×
08Uttarakhand~30K1.15×
09Karnataka~200K1.12×
10Uttar Pradesh~300K1.10×
11Haryana~80K1.10×
12Gujarat~200K1.09×
13Chhattisgarh~40K1.06×
14Jharkhand~50K1.04×
15Punjab (region)~70K0.97×
16Manipur~7K0.96×
17Himachal Pradesh~20K0.95×
18Bihar~100K0.94×
19Arunachal Pradesh~3K0.89×
20Sikkim~2K0.88×
21Nagaland~3K0.80×
22Jammu and Kashmir~20K0.79×
23Kerala~60K0.78×
24Mizoram~3K0.78×
25Odisha~40K0.77×
26Meghalaya~4K0.75×
27Tripura~5K0.72×
28Assam~40K0.67×
29West Bengal~100K0.65×
Appendix

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How to read this data

Audience size is the estimated number of people in India who actively search for Gulab jamun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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