A data profile of the people who buy, follow and care about Cookie in India — modelled from more than twelve digital signal sources. Cookie has an estimated audience of 4,714,472 people in India.
Cookie has an estimated audience of 4,714,472 people in India. 46.5% are female, 53.5% are male, average age 31.2. Top brand affinities: Pastry, Ferrero Rocher, Cheesecake, Doughnut, Muffin.
Top brand affinities include Pastry, Ferrero Rocher, Cheesecake, with strongest over-indexing on Pastry (5.51× the country average).
Demographically, the Cookie audience skews balanced with an average age of 31.2, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Cookie fan in India is balanced, around 31.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Pastry.
The key figures that characterise the Cookie profile in India.
46.5% are female, 53.5% are male, average age 31.2.
| Metric | Value |
|---|---|
| Female | 46.5% |
| Male | 53.5% |
| Average age | 31.2 |
| Estimated audience size | 4,714,472 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 32% | |
| 30-39 | 21% | |
| 40-49 | 9% | |
| 50+ | 5% |
of the worldwide Cookie audience comes from India.
| Country | Share |
|---|---|
| United States | 22.8% |
| Japan | 9.9% |
| China | 5.4% |
The strongest cross-interests of the Cookie audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Muffin | Food & Beverages | 7.53× | ||
| 02 | Doughnut | Food & Beverages | 7.24× | ||
| 03 | Ferrero Rocher | Food & Beverages | 5.78× | ||
| 04 | Cheesecake | Food & Beverages | 5.57× | ||
| 05 | Pastry | Food & Beverages | 5.51× | ||
| 06 | Nutella | Food & Beverages | 4.40× | ||
| 07 | Chocolate cake | Food & Beverages | 4.25× | ||
| 08 | Hot chocolate | Food & Beverages | 3.40× | ||
| 09 | Candy | Food & Beverages | 3.02× | ||
| 10 | Ice cream | Food & Beverages | 2.92× | ||
| 11 | Cadbury | Shopping | 2.75× | ||
| 12 | Mother's Day | Kids & Family | 2.42× | ||
| 13 | Cheese | Food & Beverages | 2.20× | ||
| 14 | Breakfast | Food & Beverages | 2.18× | ||
| 15 | Bakery | Food & Beverages | 2.00× | ||
| 16 | Baking | Food & Beverages | 1.83× | ||
| 17 | Desserts | Food & Beverages | 1.69× | ||
| 18 | True Detective | Movies & TV | 1.67× | ||
| 19 | Skirt | Fashion & Accessoires | 1.65× | ||
| 20 | Milk | Food & Beverages | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.79× | |
| Quality Awareness | PREMIUM | 1.63× | |
| Indulgence | JOY | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.62× | |
| Social Media Usage | JOY | 0.67× | |
| Creativity | OPEN | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Cookie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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