A data profile of the people who buy, follow and care about Cookie in Finland — modelled from more than twelve digital signal sources. Cookie has an estimated audience of 589,812 people in Finland.
Cookie has an estimated audience of 589,812 people in Finland. 79.0% are female, 21.0% are male, average age 42.7. Top brand affinities: Chocolate brownie, Cheesecake, Dairy product, Helsinki, Stockmann.
Top brand affinities include Chocolate brownie, Cheesecake, Dairy product, with strongest over-indexing on Chocolate brownie (5.61× the country average).
Demographically, the Cookie audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Indulgence, Travelling.
The typical Cookie fan in Finland is more female, around 42.7 years old, with strong Indulgence tendencies and a notable affinity for Chocolate brownie.
The key figures that characterise the Cookie profile in Finland.
79.0% are female, 21.0% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 79.0% |
| Male | 21.0% |
| Average age | 42.7 |
| Estimated audience size | 589,812 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Cookie audience comes from Finland.
| Country | Share |
|---|---|
| United States | 22.8% |
| Japan | 9.9% |
| China | 5.4% |
The strongest cross-interests of the Cookie audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chocolate brownie | Food & Beverages | 5.61× | ||
| 02 | Green tea | Food & Beverages | 5.46× | ||
| 03 | Iced coffee | Food & Beverages | 5.34× | ||
| 04 | Cheesecake | Food & Beverages | 4.84× | ||
| 05 | Dairy product | Food & Beverages | 4.57× | ||
| 06 | Nutella | Food & Beverages | 4.24× | ||
| 07 | Milk | Food & Beverages | 2.81× | ||
| 08 | Brunch | Food & Beverages | 2.77× | ||
| 09 | Cupcake | Food & Beverages | 2.62× | ||
| 10 | Swimming pool | Sports | 2.57× | ||
| 11 | Bakery | Food & Beverages | 2.45× | ||
| 12 | Pastry | Food & Beverages | 2.24× | ||
| 13 | Ice cream | Food & Beverages | 2.22× | ||
| 14 | Breakfast | Food & Beverages | 2.02× | ||
| 15 | Gina Tricot | Fashion & Accessoires | 1.98× | ||
| 16 | Lunch | Food & Beverages | 1.85× | ||
| 17 | Helsinki | Travel & Leisure | 1.80× | ||
| 18 | Stockmann | Shopping | 1.74× | ||
| 19 | Flower | Home & Garden | 1.69× | ||
| 20 | Lindex | Fashion & Accessoires | 1.69× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.67× | |
| Travelling | THRILL | 1.29× | |
| Convenience Orientation | PREMIUM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.93× | |
| Sports Activity | POWER | 0.95× | |
| Mindfulness | BALANCE | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Cookie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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