A data profile of the people who buy, follow and care about Cupcake in Finland — modelled from more than twelve digital signal sources. Cupcake has an estimated audience of 482,440 people in Finland.
Cupcake has an estimated audience of 482,440 people in Finland. 78.7% are female, 21.3% are male, average age 43.1. Top brand affinities: Muffin, Pastry, Cake decorating, Chocolate cake, Birthday cake.
Top brand affinities include Muffin, Pastry, Cake decorating, with strongest over-indexing on Muffin (7.19× the country average).
Demographically, the Cupcake audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Need for Security, Travelling.
The typical Cupcake fan in Finland is more female, around 43.1 years old, with strong Need for Security tendencies and a notable affinity for Muffin.
The key figures that characterise the Cupcake profile in Finland.
78.7% are female, 21.3% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 78.7% |
| Male | 21.3% |
| Average age | 43.1 |
| Estimated audience size | 482,440 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Cupcake audience comes from Finland.
| Country | Share |
|---|---|
| United States | 16.3% |
| Japan | 10.8% |
| China | 8.2% |
The strongest cross-interests of the Cupcake audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Birthday cake | Food & Beverages | 7.59× | ||
| 02 | Muffin | Food & Beverages | 7.19× | ||
| 03 | Cake decorating | Food & Beverages | 5.51× | ||
| 04 | Chocolate cake | Food & Beverages | 4.45× | ||
| 05 | Pastry | Food & Beverages | 4.35× | ||
| 06 | Chocolate brownie | Food & Beverages | 4.21× | ||
| 07 | Cheesecake | Food & Beverages | 3.88× | ||
| 08 | Bakery | Food & Beverages | 2.74× | ||
| 09 | Cookie | Food & Beverages | 2.62× | ||
| 10 | Confectionery | Food & Beverages | 2.60× | ||
| 11 | Lindex | Fashion & Accessoires | 2.20× | ||
| 12 | Desserts | Food & Beverages | 2.18× | ||
| 13 | Cake | Food & Beverages | 2.04× | ||
| 14 | Knitting | Home & Garden | 1.94× | ||
| 15 | Flower | Home & Garden | 1.91× | ||
| 16 | Marimekko | Home & Garden | 1.84× | ||
| 17 | Sokos | Shopping | 1.83× | ||
| 18 | Recipes | Food & Beverages | 1.66× | ||
| 19 | Stockmann | Shopping | 1.65× | ||
| 20 | Women's clothing | Fashion & Accessoires | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.43× | |
| Travelling | THRILL | 1.35× | |
| Urban Lifestyle | OPEN | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.60× | |
| Social Media Usage | JOY | 0.75× | |
| Urban Lifestyle | OPEN | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Cupcake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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