A data profile of the people who buy, follow and care about Ice cream in Finland — modelled from more than twelve digital signal sources. Ice cream has an estimated audience of 544,380 people in Finland.
Ice cream has an estimated audience of 544,380 people in Finland. 78.7% are female, 21.3% are male, average age 40.3. Top brand affinities: Lidl, Aurinkomatkat, Candy, Pastry, TUI.
Top brand affinities include Lidl, Aurinkomatkat, Candy, with strongest over-indexing on Lidl (1.67× the country average).
Demographically, the Ice cream audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.
The typical Ice cream fan in Finland is more female, around 40.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Lidl.
The key figures that characterise the Ice cream profile in Finland.
78.7% are female, 21.3% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 78.7% |
| Male | 21.3% |
| Average age | 40.3 |
| Estimated audience size | 544,380 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 24% |
of the worldwide Ice cream audience comes from Finland.
| Country | Share |
|---|---|
| United States | 23.4% |
| Japan | 9.3% |
| Italy | 5.0% |
The strongest cross-interests of the Ice cream audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chocolate brownie | Food & Beverages | 3.45× | ||
| 02 | Candy | Food & Beverages | 3.27× | ||
| 03 | Cheesecake | Food & Beverages | 3.18× | ||
| 04 | Cake decorating | Food & Beverages | 3.15× | ||
| 05 | Dairy product | Food & Beverages | 3.14× | ||
| 06 | Chocolate cake | Food & Beverages | 3.08× | ||
| 07 | Pastry | Food & Beverages | 2.80× | ||
| 08 | Suomipop | Music & Radio | 2.75× | ||
| 09 | TUI | Travel & Leisure | 2.70× | ||
| 10 | Etuovi.com | Home & Garden | 2.41× | ||
| 11 | Oikotie Asunnot | Home & Garden | 2.03× | ||
| 12 | Cake | Food & Beverages | 1.97× | ||
| 13 | Tjäreborg | Travel & Leisure | 1.84× | ||
| 14 | Aurinkomatkat | Travel & Leisure | 1.83× | ||
| 15 | Gina Tricot | Fashion & Accessoires | 1.79× | ||
| 16 | JYSK | Home & Garden | 1.72× | ||
| 17 | Lidl | Shopping | 1.67× | ||
| 18 | Boozt | Shopping | 1.62× | ||
| 19 | Stockmann | Shopping | 1.60× | ||
| 20 | Women's clothing | Fashion & Accessoires | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.74× | |
| Patriotism | CONSERVATISM | 1.46× | |
| Need for Security | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.94× | |
| Social Media Usage | JOY | 0.94× | |
| Travelling | THRILL | 1.25× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Ice cream. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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