A data profile of the people who buy, follow and care about Suomipop in Finland — modelled from more than twelve digital signal sources. Suomipop has an estimated audience of 529,500 people in Finland.
Suomipop has an estimated audience of 529,500 people in Finland. 63.3% are female, 36.7% are male, average age 38.4. Top brand affinities: Ice Hockey World Championships, Twitch, JYSK, Ice cream, Seafood.
Top brand affinities include Ice Hockey World Championships, Twitch, JYSK, with strongest over-indexing on Ice Hockey World Championships (1.68× the country average).
Demographically, the Suomipop audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
The typical Suomipop fan in Finland is more female, around 38.4 years old, with strong Quality Awareness tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the Suomipop profile in Finland.
63.3% are female, 36.7% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 63.3% |
| Male | 36.7% |
| Average age | 38.4 |
| Estimated audience size | 529,500 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 16% |
of the worldwide Suomipop audience comes from Finland.
| Country | Share |
|---|---|
| Finland | 93.6% |
| Sweden | 1.9% |
| United States | 1.5% |
The strongest cross-interests of the Suomipop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gossip Girl | Movies & TV | 4.16× | ||
| 02 | Michael Jackson | Music & Radio | 2.92× | ||
| 03 | Ice cream | Food & Beverages | 2.75× | ||
| 04 | Twitch | Games | 2.55× | ||
| 05 | Seafood | Food & Beverages | 2.52× | ||
| 06 | Candy | Food & Beverages | 2.44× | ||
| 07 | YouTube Music | Internet & Social Media | 2.32× | ||
| 08 | JYSK | Home & Garden | 2.07× | ||
| 09 | Danish design | Home & Garden | 2.03× | ||
| 10 | Pastry | Food & Beverages | 2.03× | ||
| 11 | First-time home buyer grant | Home & Garden | 2.01× | ||
| 12 | Cheese | Food & Beverages | 1.99× | ||
| 13 | Starter home | Home & Garden | 1.98× | ||
| 14 | Mortgage calculator | Home & Garden | 1.98× | ||
| 15 | Auction | Shopping | 1.97× | ||
| 16 | Unibet | Games | 1.92× | ||
| 17 | Property finder | Home & Garden | 1.88× | ||
| 18 | Tinder | Internet & Social Media | 1.81× | ||
| 19 | Iittala | Home & Garden | 1.76× | ||
| 20 | Ice Hockey World Championships | Sports | 1.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.34× | |
| DIY Mentality | THRILL | 1.20× | |
| Price Sensitivity | PREMIUM | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.56× | |
| Community Orientation | OPEN | 0.70× | |
| Need for Security | CONSERVATISM | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Suomipop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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