A data profile of the people who buy, follow and care about Property finder in Finland — modelled from more than twelve digital signal sources. Property finder has an estimated audience of 649,362 people in Finland.
Property finder has an estimated audience of 649,362 people in Finland. 66.5% are female, 33.5% are male, average age 43.8. Top brand affinities: Aurinkomatkat, Gina Tricot, Stockmann, Tjäreborg, JYSK.
Top brand affinities include Aurinkomatkat, Gina Tricot, Stockmann, with strongest over-indexing on Aurinkomatkat (1.84× the country average).
Demographically, the Property finder audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Need for Security, Urban Lifestyle.
The typical Property finder fan in Finland is more female, around 43.8 years old, with strong Need for Security tendencies and a notable affinity for Aurinkomatkat.
The key figures that characterise the Property finder profile in Finland.
66.5% are female, 33.5% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 66.5% |
| Male | 33.5% |
| Average age | 43.8 |
| Estimated audience size | 649,362 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Property finder audience comes from Finland.
| Country | Share |
|---|---|
| United States | 17.8% |
| Japan | 10.2% |
| China | 6.7% |
The strongest cross-interests of the Property finder audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real estate development | Business & Career | 1.91× | ||
| 02 | Suomipop | Music & Radio | 1.88× | ||
| 03 | Home Interiors | Home & Garden | 1.85× | ||
| 04 | Aurinkomatkat | Travel & Leisure | 1.84× | ||
| 05 | TUI | Travel & Leisure | 1.84× | ||
| 06 | Gina Tricot | Fashion & Accessoires | 1.83× | ||
| 07 | Architecture & Design | Business & Career | 1.82× | ||
| 08 | First-time buyer | Shopping | 1.79× | ||
| 09 | Home Interior Design | Home & Garden | 1.77× | ||
| 10 | Tjäreborg | Travel & Leisure | 1.74× | ||
| 11 | Home construction | Home & Garden | 1.66× | ||
| 12 | Danish design | Home & Garden | 1.64× | ||
| 13 | JYSK | Home & Garden | 1.59× | ||
| 14 | Terraced house | Home & Garden | 1.59× | ||
| 15 | Balcony | Home & Garden | 1.59× | ||
| 16 | Cottage | Travel & Leisure | 1.56× | ||
| 17 | Etuovi.com | Home & Garden | 1.55× | ||
| 18 | Flea market | Home & Garden | 1.54× | ||
| 19 | Stockmann | Shopping | 1.52× | ||
| 20 | Sewing | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.30× | |
| Urban Lifestyle | OPEN | 1.07× | |
| Travelling | THRILL | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.89× | |
| Patriotism | CONSERVATISM | 0.94× | |
| Early Adopter Mentality | POWER | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Property finder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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