A data profile of the people who buy, follow and care about Home construction in Finland — modelled from more than twelve digital signal sources. Home construction has an estimated audience of 844,452 people in Finland.
Home construction has an estimated audience of 844,452 people in Finland. 59.4% are female, 40.6% are male, average age 43.8. Top brand affinities: Do it yourself (DIY), Renovation, Trivago, Gina Tricot, Helsinki.
Top brand affinities include Do it yourself (DIY), Renovation, Trivago, with strongest over-indexing on Do it yourself (DIY) (3.1× the country average).
Demographically, the Home construction audience skews more female with an average age of 43.8, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
The typical Home construction fan in Finland is more female, around 43.8 years old, with strong DIY Mentality tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Home construction profile in Finland.
59.4% are female, 40.6% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 43.8 |
| Estimated audience size | 844,452 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Home construction audience comes from Finland.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 10.9% |
| China | 5.8% |
The strongest cross-interests of the Home construction audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Do it yourself (DIY) | Home & Garden | 3.10× | ||
| 02 | Skyscanner | Travel & Leisure | 3.10× | ||
| 03 | Renovation | Home & Garden | 2.86× | ||
| 04 | Trivago | Travel & Leisure | 2.78× | ||
| 05 | Gina Tricot | Fashion & Accessoires | 2.37× | ||
| 06 | Nonprofit organization | Politics & Society | 2.36× | ||
| 07 | Ryanair | Travel & Leisure | 2.28× | ||
| 08 | Snapchat | Internet & Social Media | 2.28× | ||
| 09 | Doughnut | Food & Beverages | 2.21× | ||
| 10 | Swimming pool | Sports | 2.17× | ||
| 11 | Airbnb | Travel & Leisure | 2.12× | ||
| 12 | Weaving | Fashion & Accessoires | 2.10× | ||
| 13 | Lunch | Food & Beverages | 2.00× | ||
| 14 | Flower | Home & Garden | 1.87× | ||
| 15 | Scandinavia | Travel & Leisure | 1.86× | ||
| 16 | Lindex | Fashion & Accessoires | 1.81× | ||
| 17 | Stockmann | Shopping | 1.74× | ||
| 18 | Real estate | Business & Career | 1.63× | ||
| 19 | JYSK | Home & Garden | 1.61× | ||
| 20 | Helsinki | Travel & Leisure | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 2.20× | |
| Design Affinity | PREMIUM | 1.93× | |
| Luxury Orientation | PREMIUM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.80× | |
| Need for Security | CONSERVATISM | 0.80× | |
| Quality Awareness | PREMIUM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Home construction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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