A data profile of the people who buy, follow and care about Home construction in Ireland — modelled from more than twelve digital signal sources. Home construction has an estimated audience of 924,571 people in Ireland.
Home construction has an estimated audience of 924,571 people in Ireland. 55.7% are female, 44.3% are male, average age 42.2. Top brand affinities: Renovation, IKEA, First-time buyer, Bedroom furniture, Do it yourself (DIY).
Top brand affinities include Renovation, IKEA, First-time buyer, with strongest over-indexing on Renovation (2.77× the country average).
Demographically, the Home construction audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
The typical Home construction fan in Ireland is more female, around 42.2 years old, with strong Design Affinity tendencies and a notable affinity for Renovation.
The key figures that characterise the Home construction profile in Ireland.
55.7% are female, 44.3% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 42.2 |
| Estimated audience size | 924,571 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 24% | |
| 40-49 | 25% | |
| 50+ | 23% |
of the worldwide Home construction audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 10.9% |
| China | 5.8% |
The strongest cross-interests of the Home construction audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Houzz | Home & Garden | 4.52× | ||
| 02 | Wayfair | Home & Garden | 4.38× | ||
| 03 | CC cream | Beauty & Wellness | 3.11× | ||
| 04 | Bedroom furniture | Home & Garden | 3.10× | ||
| 05 | Wedding Planners | Kids & Family | 3.05× | ||
| 06 | First-time buyer | Shopping | 2.93× | ||
| 07 | Kitchenware | Home & Garden | 2.88× | ||
| 08 | Luxury real estate | Business & Career | 2.85× | ||
| 09 | Renovation | Home & Garden | 2.77× | ||
| 10 | Lip balm | Beauty & Wellness | 2.69× | ||
| 11 | Face powder | Beauty & Wellness | 2.66× | ||
| 12 | Boutique hotel | Travel & Leisure | 2.52× | ||
| 13 | Business class | Travel & Leisure | 2.45× | ||
| 14 | Lip gloss | Beauty & Wellness | 2.36× | ||
| 15 | Microwave oven | Home & Garden | 2.26× | ||
| 16 | IKEA | Home & Garden | 1.83× | ||
| 17 | Do it yourself (DIY) | Home & Garden | 1.78× | ||
| 18 | Real estate | Business & Career | 1.62× | ||
| 19 | Fast food | Food & Beverages | 1.62× | ||
| 20 | Carpentry | Home & Garden | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 3.04× | |
| Quality Awareness | PREMIUM | 2.28× | |
| Luxury Orientation | PREMIUM | 1.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.75× | |
| Need for Security | CONSERVATISM | 0.76× | |
| Family Orientation | CONSERVATISM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Home construction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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