A data profile of the people who buy, follow and care about Real estate in Ireland — modelled from more than twelve digital signal sources. Real estate has an estimated audience of 1,296,081 people in Ireland.
Real estate has an estimated audience of 1,296,081 people in Ireland. 56.7% are female, 43.3% are male, average age 40.9. Top brand affinities: Renovation, Home construction, Home Interior Design, Luxury real estate, Home Design.
Top brand affinities include Renovation, Home construction, Home Interior Design, with strongest over-indexing on Renovation (1.53× the country average).
Demographically, the Real estate audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Design Affinity, Travelling.
The typical Real estate fan in Ireland is more female, around 40.9 years old, with strong Design Affinity tendencies and a notable affinity for Renovation.
The key figures that characterise the Real estate profile in Ireland.
56.7% are female, 43.3% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 40.9 |
| Estimated audience size | 1,296,081 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 21% |
of the worldwide Real estate audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 21.3% |
| Brazil | 4.6% |
| Italy | 4.3% |
The strongest cross-interests of the Real estate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Luxury real estate | Business & Career | 2.03× | ||
| 02 | Home Decoration & Design | Home & Garden | 1.88× | ||
| 03 | Home Interior Design | Home & Garden | 1.78× | ||
| 04 | Home Interiors | Home & Garden | 1.76× | ||
| 05 | Home Design | Home & Garden | 1.73× | ||
| 06 | Home décor products | Home & Garden | 1.71× | ||
| 07 | Real estate broker | Home & Garden | 1.71× | ||
| 08 | Design & Interior | Home & Garden | 1.68× | ||
| 09 | First-time home buyer grant | Home & Garden | 1.65× | ||
| 10 | Real estate investing | Business & Career | 1.65× | ||
| 11 | Real estate development | Business & Career | 1.64× | ||
| 12 | Massey Ferguson | Cars & Mobility | 1.64× | ||
| 13 | Home construction | Home & Garden | 1.62× | ||
| 14 | Property finder | Home & Garden | 1.56× | ||
| 15 | Intensive farming | Food & Beverages | 1.56× | ||
| 16 | Architecture & Design | Business & Career | 1.55× | ||
| 17 | H.O.M.E. | Home & Garden | 1.54× | ||
| 18 | Renovation | Home & Garden | 1.53× | ||
| 19 | General contractor | Business & Career | 1.53× | ||
| 20 | Home Renovations | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.97× | |
| Travelling | THRILL | 0.92× | |
| Need for Security | CONSERVATISM | 0.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.81× | |
| Patriotism | CONSERVATISM | 0.82× | |
| Need for Security | CONSERVATISM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Real estate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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