A data profile of the people who buy, follow and care about Real estate in Belgium — modelled from more than twelve digital signal sources. Real estate has an estimated audience of 3,978,135 people in Belgium.
Real estate has an estimated audience of 3,978,135 people in Belgium. 54.1% are female, 45.9% are male, average age 45.2. Top brand affinities: Radio 2, Kiosk, Libelle (magazine), Libelle.be, Floor plan.
Top brand affinities include Radio 2, Kiosk, Libelle (magazine), with strongest over-indexing on Radio 2 (1.53× the country average).
Demographically, the Real estate audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Travelling, Pet Ownership.
The typical Real estate fan in Belgium is balanced, around 45.2 years old, with strong Travelling tendencies and a notable affinity for Radio 2.
The key figures that characterise the Real estate profile in Belgium.
54.1% are female, 45.9% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 45.2 |
| Estimated audience size | 3,978,135 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 37% |
of the worldwide Real estate audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 21.3% |
| Brazil | 4.6% |
| Italy | 4.3% |
The strongest cross-interests of the Real estate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Libelle (magazine) | Travel & Leisure | 1.57× | ||
| 02 | Radio 2 | Music & Radio | 1.53× | ||
| 03 | All Saints (group) | Music & Radio | 1.52× | ||
| 04 | Kiosk | Literature | 1.51× | ||
| 05 | Floor plan | Home & Garden | 1.51× | ||
| 06 | Libelle.be | Kids & Family | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.79× | |
| Pet Ownership | JOY | 0.68× | |
| Social Media Usage | JOY | 0.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.51× | |
| Design Affinity | PREMIUM | 0.56× | |
| Patriotism | CONSERVATISM | 0.57× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Real estate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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