A data profile of the people who buy, follow and care about Real estate in Portugal — modelled from more than twelve digital signal sources. Real estate has an estimated audience of 4,205,663 people in Portugal.
The average Real estate fan in Portugal is 45.7 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Demographically, the Real estate audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as Creativity, Spirituality.
The key figures that characterise the Real estate profile in Portugal.
54.9% are female, 45.1% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 45.7 |
| Estimated audience size | 4,205,663 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 34% |
of the worldwide Real estate audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 21.3% |
| Brazil | 4.6% |
| Italy | 4.3% |
Where the Real estate audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Madeira | ~200K | 2.35× | |
| 02 | Faro District | ~500K | 1.95× | |
| 03 | Lisbon District | ~2M | 1.60× | |
| 04 | Leiria District | ~300K | 1.27× | |
| 05 | Porto District | ~1M | 1.26× | |
| 06 | Setúbal District | ~600K | 1.26× | |
| 07 | Santarém District | ~300K | 1.26× | |
| 08 | Braga District | ~400K | 1.08× | |
| 09 | Azores | ~100K | 0.98× | |
| 10 | Aveiro District | ~300K | 0.97× | |
| 11 | Coimbra District | ~200K | 0.96× | |
| 12 | Viana do Castelo District | ~100K | 0.93× | |
| 13 | Guarda District | ~50K | 0.92× | |
| 14 | Bragança District | ~40K | 0.92× | |
| 15 | Portalegre District | ~40K | 0.92× | |
| 16 | Beja District | ~60K | 0.91× | |
| 17 | Castelo Branco District | ~70K | 0.89× | |
| 18 | Vila Real District | ~70K | 0.89× | |
| 19 | Évora District | ~70K | 0.89× | |
| 20 | Viseu District | ~100K | 0.85× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.99× | |
| Spirituality | BALANCE | 0.92× | |
| DIY Mentality | THRILL | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.64× | |
| Community Orientation | OPEN | 0.68× | |
| Patriotism | CONSERVATISM | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Real estate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.