A data profile of the people who buy, follow and care about Renovation in Ireland — modelled from more than twelve digital signal sources. Renovation has an estimated audience of 1,199,091 people in Ireland.
Renovation has an estimated audience of 1,199,091 people in Ireland. 61.8% are female, 38.2% are male, average age 43.8. Top brand affinities: Home construction, IKEA, Home Design, Home repair, Home Interior Design.
Top brand affinities include Home construction, IKEA, Home Design, with strongest over-indexing on Home construction (2.77× the country average).
Demographically, the Renovation audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Design Affinity, Travelling.
The typical Renovation fan in Ireland is more female, around 43.8 years old, with strong Design Affinity tendencies and a notable affinity for Home construction.
The key figures that characterise the Renovation profile in Ireland.
61.8% are female, 38.2% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 43.8 |
| Estimated audience size | 1,199,091 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 24% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide Renovation audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 8.0% |
| United Kingdom | 5.4% |
The strongest cross-interests of the Renovation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home Design | Home & Garden | 2.94× | ||
| 02 | Home Interior Design | Home & Garden | 2.81× | ||
| 03 | Home construction | Home & Garden | 2.77× | ||
| 04 | Architecture & Design | Business & Career | 2.74× | ||
| 05 | Home Interiors | Home & Garden | 2.68× | ||
| 06 | Home Renovations | Home & Garden | 2.67× | ||
| 07 | Home décor products | Home & Garden | 2.65× | ||
| 08 | Luxury real estate | Business & Career | 2.62× | ||
| 09 | H.O.M.E. | Home & Garden | 2.49× | ||
| 10 | Property finder | Home & Garden | 2.31× | ||
| 11 | First-time home buyer grant | Home & Garden | 2.31× | ||
| 12 | Home repair | Home & Garden | 2.19× | ||
| 13 | Starter home | Home & Garden | 2.11× | ||
| 14 | Real estate development | Business & Career | 1.99× | ||
| 15 | Landscape design | Business & Career | 1.90× | ||
| 16 | First-time buyer | Shopping | 1.87× | ||
| 17 | Modern architecture | Arts & Culture | 1.84× | ||
| 18 | Living room | Home & Garden | 1.69× | ||
| 19 | Arnotts (Ireland) | Shopping | 1.62× | ||
| 20 | IKEA | Home & Garden | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.98× | |
| Travelling | THRILL | 0.88× | |
| Need for Security | CONSERVATISM | 0.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.74× | |
| Patriotism | CONSERVATISM | 0.81× | |
| Need for Security | CONSERVATISM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Renovation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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