A data profile of the people who buy, follow and care about Living room in Ireland — modelled from more than twelve digital signal sources. Living room has an estimated audience of 897,341 people in Ireland.
Living room has an estimated audience of 897,341 people in Ireland. 73.7% are female, 26.3% are male, average age 44.8. Top brand affinities: IKEA, Bedroom furniture, First-time buyer, Renovation, Mattress.
Top brand affinities include IKEA, Bedroom furniture, First-time buyer, with strongest over-indexing on IKEA (1.96× the country average).
Demographically, the Living room audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
The typical Living room fan in Ireland is more female, around 44.8 years old, with strong Quality Awareness tendencies and a notable affinity for IKEA.
The key figures that characterise the Living room profile in Ireland.
73.7% are female, 26.3% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 73.7% |
| Male | 26.3% |
| Average age | 44.8 |
| Estimated audience size | 897,341 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 15% | |
| 30-39 | 24% | |
| 40-49 | 29% | |
| 50+ | 27% |
of the worldwide Living room audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 12.0% |
| Japan | 8.3% |
| Germany | 4.9% |
The strongest cross-interests of the Living room audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bedroom furniture | Home & Garden | 3.30× | ||
| 02 | Wayfair | Home & Garden | 3.21× | ||
| 03 | CC cream | Beauty & Wellness | 2.52× | ||
| 04 | Sofa bed | Home & Garden | 2.40× | ||
| 05 | Lip balm | Beauty & Wellness | 2.38× | ||
| 06 | Kitchenware | Home & Garden | 2.31× | ||
| 07 | Microwave oven | Home & Garden | 2.26× | ||
| 08 | Face powder | Beauty & Wellness | 2.21× | ||
| 09 | Lip gloss | Beauty & Wellness | 2.09× | ||
| 10 | Bed frame | Home & Garden | 2.08× | ||
| 11 | First-time buyer | Shopping | 2.02× | ||
| 12 | Curtain | Home & Garden | 2.02× | ||
| 13 | IKEA | Home & Garden | 1.96× | ||
| 14 | Mattress | Home & Garden | 1.88× | ||
| 15 | Carpet | Home & Garden | 1.85× | ||
| 16 | Efficient energy use | Technology & Electronics | 1.79× | ||
| 17 | Garden furniture | Home & Garden | 1.73× | ||
| 18 | Renovation | Home & Garden | 1.69× | ||
| 19 | Department store | Shopping | 1.59× | ||
| 20 | Home Appliances | Home & Garden | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.89× | |
| Design Affinity | PREMIUM | 1.84× | |
| DIY Mentality | THRILL | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.80× | |
| Social Media Usage | JOY | 0.88× | |
| Risk Appetite | THRILL | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Living room. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.