A data profile of the people who buy, follow and care about Mattress in Ireland — modelled from more than twelve digital signal sources. Mattress has an estimated audience of 913,849 people in Ireland.
Mattress has an estimated audience of 913,849 people in Ireland. 73.0% are female, 27.0% are male, average age 43.4. Top brand affinities: IKEA, Bed, Chair, Bedroom, Sleep.
Top brand affinities include IKEA, Bed, Chair, with strongest over-indexing on IKEA (1.67× the country average).
Demographically, the Mattress audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Design Affinity, Social Media Usage.
The typical Mattress fan in Ireland is more female, around 43.4 years old, with strong Design Affinity tendencies and a notable affinity for IKEA.
The key figures that characterise the Mattress profile in Ireland.
73.0% are female, 27.0% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 73.0% |
| Male | 27.0% |
| Average age | 43.4 |
| Estimated audience size | 913,849 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 23% | |
| 40-49 | 27% | |
| 50+ | 25% |
of the worldwide Mattress audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 20.6% |
| Japan | 7.8% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Mattress audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bed frame | Home & Garden | 2.86× | ||
| 02 | Memory foam | Home & Garden | 2.78× | ||
| 03 | Sofa bed | Home & Garden | 2.60× | ||
| 04 | Pillow | Home & Garden | 2.53× | ||
| 05 | Bedding | Home & Garden | 2.29× | ||
| 06 | Bedroom furniture | Home & Garden | 2.13× | ||
| 07 | Bedroom | Home & Garden | 2.01× | ||
| 08 | Chair | Home & Garden | 1.98× | ||
| 09 | Dining room | Home & Garden | 1.96× | ||
| 10 | Sleep | Health | 1.95× | ||
| 11 | Bed | Home & Garden | 1.92× | ||
| 12 | Living room | Home & Garden | 1.88× | ||
| 13 | Window | Home & Garden | 1.79× | ||
| 14 | Carpet | Home & Garden | 1.78× | ||
| 15 | Cotton | Fashion & Accessoires | 1.76× | ||
| 16 | IKEA | Home & Garden | 1.67× | ||
| 17 | CeX (company) | Technology & Electronics | 1.61× | ||
| 18 | Arnotts (Ireland) | Shopping | 1.53× | ||
| 19 | Discount stores | Shopping | 1.52× | ||
| 20 | Industrial design | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.23× | |
| Social Media Usage | JOY | 0.91× | |
| Patriotism | CONSERVATISM | 0.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.72× | |
| Convenience Orientation | PREMIUM | 0.79× | |
| Travelling | THRILL | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Mattress. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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