A data profile of the people who buy, follow and care about Sleep in Ireland — modelled from more than twelve digital signal sources. Sleep has an estimated audience of 1,098,565 people in Ireland.
Sleep has an estimated audience of 1,098,565 people in Ireland. 70.0% are female, 30.0% are male, average age 43.8. Top brand affinities: Mattress, Bed frame, Skirt, Sofa bed, Weaving.
Top brand affinities include Mattress, Bed frame, Skirt, with strongest over-indexing on Mattress (1.95× the country average).
Demographically, the Sleep audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Tradition, Family Orientation.
The typical Sleep fan in Ireland is more female, around 43.8 years old, with strong Tradition tendencies and a notable affinity for Mattress.
The key figures that characterise the Sleep profile in Ireland.
70.0% are female, 30.0% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 70.0% |
| Male | 30.0% |
| Average age | 43.8 |
| Estimated audience size | 1,098,565 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 27% | |
| 50+ | 27% |
of the worldwide Sleep audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 23.2% |
| Japan | 7.8% |
| United Kingdom | 5.4% |
The strongest cross-interests of the Sleep audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bed frame | Home & Garden | 2.52× | ||
| 02 | Sofa bed | Home & Garden | 2.05× | ||
| 03 | Mattress | Home & Garden | 1.95× | ||
| 04 | Dream | Health | 1.90× | ||
| 05 | Duvet | Home & Garden | 1.88× | ||
| 06 | Curtain | Home & Garden | 1.68× | ||
| 07 | Weaving | Fashion & Accessoires | 1.67× | ||
| 08 | Luck | Health | 1.65× | ||
| 09 | Birkenstock | Fashion & Accessoires | 1.63× | ||
| 10 | Essential oil | Home & Garden | 1.62× | ||
| 11 | Groupon | Internet & Social Media | 1.61× | ||
| 12 | Microwave oven | Home & Garden | 1.59× | ||
| 13 | Waxing | Beauty & Wellness | 1.57× | ||
| 14 | Backpack | Fashion & Accessoires | 1.55× | ||
| 15 | Herbalism | Health | 1.53× | ||
| 16 | Stradivarius | Shopping | 1.53× | ||
| 17 | Dermatology | Beauty & Wellness | 1.53× | ||
| 18 | Skirt | Fashion & Accessoires | 1.52× | ||
| 19 | Plus-size clothing | Fashion & Accessoires | 1.52× | ||
| 20 | Emmerdale | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.36× | |
| Family Orientation | CONSERVATISM | 1.35× | |
| Convenience Orientation | PREMIUM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.89× | |
| Spirituality | BALANCE | 0.91× | |
| Risk Appetite | THRILL | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Sleep. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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