A data profile of the people who buy, follow and care about Sleep in United Kingdom — modelled from more than twelve digital signal sources. Sleep has an estimated audience of 13,352,803 people in United Kingdom.
The average Sleep fan in United Kingdom is 43.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Volunteering, Hobby, Kitchen, with strongest over-indexing on Volunteering (2.56× the country average).
Demographically, the Sleep audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Convenience Orientation, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Sleep fan in United Kingdom is more female, around 43.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Volunteering.
The key figures that characterise the Sleep profile in United Kingdom.
71.4% are female, 28.6% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 71.4% |
| Male | 28.6% |
| Average age | 43.9 |
| Estimated audience size | 13,352,803 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Sleep audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 23.2% |
| Japan | 7.8% |
| United Kingdom | 5.4% |
Where the Sleep audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~800K | 1.33× | |
| 02 | England | ~10M | 1.31× | |
| 03 | Yorkshire and the Humber | ~1.5M | 1.30× | |
| 04 | Wales | ~800K | 1.10× | |
| 05 | North East | ~600K | 1.10× | |
| 06 | South East | ~2M | 1.09× | |
| 07 | East of England | ~1.5M | 1.09× | |
| 08 | Northern Ireland | ~300K | 0.84× | |
| 09 | South West | ~900K | 0.83× | |
| 10 | East Midlands | ~800K | 0.80× | |
| 11 | Scotland | ~900K | 0.77× | |
| 12 | North West | ~700K | 0.51× |
The strongest cross-interests of the Sleep audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Adoption | Kids & Family | 2.68× | ||
| 02 | Volunteering | Politics & Society | 2.56× | ||
| 03 | Mother's Day | Kids & Family | 2.37× | ||
| 04 | Hot tub | Home & Garden | 2.33× | ||
| 05 | Wikipedia | Internet & Social Media | 2.26× | ||
| 06 | Refrigerator | Home & Garden | 2.22× | ||
| 07 | Esso | Cars & Mobility | 2.06× | ||
| 08 | Hobby | Home & Garden | 2.05× | ||
| 09 | Dentistry | Business & Career | 2.04× | ||
| 10 | Satire | Literature | 1.95× | ||
| 11 | Mobile home | Cars & Mobility | 1.92× | ||
| 12 | Internet & Social Media | 1.89× | |||
| 13 | Distilled beverage | Food & Beverages | 1.83× | ||
| 14 | Kitchenware | Home & Garden | 1.82× | ||
| 15 | Mattress | Home & Garden | 1.80× | ||
| 16 | Aldi | Shopping | 1.75× | ||
| 17 | Kitchen | Home & Garden | 1.74× | ||
| 18 | William Hill (bookmaker) | Games | 1.69× | ||
| 19 | Genetics | Kids & Family | 1.67× | ||
| 20 | Weddings | Kids & Family | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.31× | |
| Healthy Lifestyle | BALANCE | 1.28× | |
| Family Orientation | CONSERVATISM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.80× | |
| Community Orientation | OPEN | 0.86× | |
| Luxury Orientation | PREMIUM | 0.86× |
Sleep has an estimated audience of 13,352,803 people in United Kingdom, concentrated in England and South East.
71.4% of Sleep fans are female, 28.6% are male, with an average age of 43.9 years.
Sleep fans show strongest brand affinity for Volunteering (2.56×), Hobby (2.05×), and Kitchen (1.74×) over the country average.
Sleep fans in United Kingdom are most concentrated in England (reach ~10M), South East (reach ~2M), and Yorkshire and the Humber (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Sleep itself, the audience over-indexes on Hobby (2.05×), Kitchen (1.74×), Wikipedia (2.26×), and Aldi (1.75×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Sleep. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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