A data profile of the people who buy, follow and care about Sleep in Spain — modelled from more than twelve digital signal sources. Sleep has an estimated audience of 3,703,936 people in Spain.
Sleep has an estimated audience of 3,703,936 people in Spain. 70.5% are female, 29.5% are male, average age 44.7. Top brand affinities: Volunteering, Hair conditioner, Flower bouquet, Real property, Rayo Vallecano.
Top brand affinities include Volunteering, Hair conditioner, Flower bouquet, with strongest over-indexing on Volunteering (4.64× the country average).
Demographically, the Sleep audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Individualism, Spirituality.
The typical Sleep fan in Spain is more female, around 44.7 years old, with strong Individualism tendencies and a notable affinity for Volunteering.
The key figures that characterise the Sleep profile in Spain.
70.5% are female, 29.5% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 70.5% |
| Male | 29.5% |
| Average age | 44.7 |
| Estimated audience size | 3,703,936 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 32% |
of the worldwide Sleep audience comes from Spain.
| Country | Share |
|---|---|
| United States | 23.2% |
| Japan | 7.8% |
| United Kingdom | 5.4% |
The strongest cross-interests of the Sleep audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Volunteering | Politics & Society | 4.64× | ||
| 02 | Floral design | Home & Garden | 4.01× | ||
| 03 | Hair conditioner | Beauty & Wellness | 3.59× | ||
| 04 | Flower bouquet | Home & Garden | 3.39× | ||
| 05 | Life extension | Health | 3.35× | ||
| 06 | Rayo Vallecano | Travel & Leisure | 3.31× | ||
| 07 | Pajamas | Fashion & Accessoires | 2.77× | ||
| 08 | Hoodie | Fashion & Accessoires | 2.76× | ||
| 09 | Mattress | Home & Garden | 2.46× | ||
| 10 | Real property | Home & Garden | 2.28× | ||
| 11 | Preventive healthcare | Health | 2.27× | ||
| 12 | Genetics | Kids & Family | 1.98× | ||
| 13 | Local food | Food & Beverages | 1.87× | ||
| 14 | Julio Iglesias | Music & Radio | 1.86× | ||
| 15 | MSN | News | 1.81× | ||
| 16 | Zara Home | Home & Garden | 1.77× | ||
| 17 | Innovation | Business & Career | 1.76× | ||
| 18 | Badoo | Internet & Social Media | 1.75× | ||
| 19 | Oysho | Fashion & Accessoires | 1.70× | ||
| 20 | IBEX 35 | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.61× | |
| Spirituality | BALANCE | 1.44× | |
| Community Orientation | OPEN | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.87× | |
| Healthy Lifestyle | BALANCE | 0.91× | |
| DIY Mentality | THRILL | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Sleep. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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