A data profile of the people who buy, follow and care about Hoodie in Spain — modelled from more than twelve digital signal sources. Hoodie has an estimated audience of 2,124,340 people in Spain.
The average Hoodie fan in Spain is 40.7 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Beauty, Spain, Quality of life, with strongest over-indexing on Beauty (2.94× the country average).
Demographically, the Hoodie audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Creativity, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Hoodie fan in Spain is more female, around 40.7 years old, with strong Creativity tendencies and a notable affinity for Beauty.
The key figures that characterise the Hoodie profile in Spain.
67.7% are female, 32.3% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 67.7% |
| Male | 32.3% |
| Average age | 40.7 |
| Estimated audience size | 2,124,340 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 23% |
of the worldwide Hoodie audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.6% |
| Japan | 7.6% |
| China | 4.9% |
Where the Hoodie audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~500K | 1.39× | |
| 02 | Community of Madrid | ~500K | 1.33× | |
| 03 | Balearic Islands | ~70K | 1.18× | |
| 04 | Aragon | ~60K | 1.08× | |
| 05 | Comunidad Valenciana | ~200K | 1.04× | |
| 06 | Galicia | ~100K | 1.04× | |
| 07 | Canary Islands | ~100K | 1.02× | |
| 08 | Basque Autonomous Country | ~80K | 0.99× | |
| 09 | Region of Murcia | ~70K | 0.99× | |
| 10 | Castile and León | ~90K | 0.97× | |
| 11 | Andalusia | ~400K | 0.95× | |
| 12 | Navarre | ~30K | 0.95× | |
| 13 | Castilla-La Mancha | ~80K | 0.93× | |
| 14 | La Rioja | ~10K | 0.93× | |
| 15 | Cantabria | ~20K | 0.91× | |
| 16 | Principality of Asturias | ~40K | 0.90× | |
| 17 | Extremadura | ~40K | 0.82× |
The strongest cross-interests of the Hoodie audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dresses | Fashion & Accessoires | 3.74× | ||
| 02 | Quality of life | Health | 3.60× | ||
| 03 | Graphic design | Business & Career | 3.59× | ||
| 04 | Higher education | Business & Career | 3.47× | ||
| 05 | Tattoos | Fashion & Accessoires | 3.47× | ||
| 06 | Parties | Music & Radio | 3.27× | ||
| 07 | Cats | Pets & Animals | 3.22× | ||
| 08 | Fashion design | Business & Career | 3.19× | ||
| 09 | Kitchen | Home & Garden | 3.10× | ||
| 10 | Psychology | Business & Career | 3.09× | ||
| 11 | Jewelry | Fashion & Accessoires | 3.08× | ||
| 12 | Crafts | Home & Garden | 2.99× | ||
| 13 | Beauty | Beauty & Wellness | 2.94× | ||
| 14 | Cosmetics | Beauty & Wellness | 2.74× | ||
| 15 | Live events | Music & Radio | 2.73× | ||
| 16 | Furniture | Home & Garden | 2.73× | ||
| 17 | Spain | Travel & Leisure | 2.63× | ||
| 18 | Soccer | Sports | 2.38× | ||
| 19 | Plaza de España | Music & Radio | 2.32× | ||
| 20 | Real Madrid C.F. | Sports | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 2.47× | |
| Mindfulness | BALANCE | 2.11× | |
| DIY Mentality | THRILL | 2.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.52× | |
| Community Orientation | OPEN | 0.74× | |
| Family Orientation | CONSERVATISM | 0.77× |
Hoodie has an estimated audience of 2,124,340 people in Spain, concentrated in Catalonia and Community of Madrid.
67.7% of Hoodie fans are female, 32.3% are male, with an average age of 40.7 years.
Hoodie fans show strongest brand affinity for Beauty (2.94×), Spain (2.63×), and Quality of life (3.6×) over the country average.
Hoodie fans in Spain are most concentrated in Catalonia (reach ~500K), Community of Madrid (reach ~500K), and Andalusia (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Hoodie itself, the audience over-indexes on Spain (2.63×), Quality of life (3.6×), Live events (2.73×), and Dresses (3.74×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Hoodie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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