Rascasse Audience Intelligence

Hoodie Audience in United States

A data profile of the people who buy, follow and care about Hoodie in United States — modelled from more than twelve digital signal sources. Hoodie has an estimated audience of 29,346,981 people in United States.

#669among Topic in United States#46in Fashion & Accessoires

The average Hoodie fan in United States is 38.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Punk fashion, Sweater, Drop shipping, with strongest over-indexing on Punk fashion (2.55× the country average).

Demographically, the Hoodie audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hoodie fan in United States is balanced, around 38.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Punk fashion.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hoodie profile in United States.

Audience size
29.3M
in United States
Gender
53.9%♀
46.1% male
Age
38.3
average years
Country rank
#965
Topic in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hoodie fans

53.9% are female, 46.1% are male, average age 38.3.

Fig. 02

Gender split

53.9%
Female
46.1%
Male
Demographic split for Hoodie audience in United States
MetricValue
Female53.9%
Male46.1%
Average age38.3
Estimated audience size29,346,981
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Hoodie audience in United States
Age bracketShare%
16-1923%
20-2919%
30-3918%
40-4920%
50+20%
Fig. 04

Worldwide distribution

21.6%

of the worldwide Hoodie audience comes from United States.

Worldwide audience distribution share by country for Hoodie
CountryShare
United States21.6%
Japan7.6%
China4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hoodie audience in United States is strongest.

Fig. 05

Top regions by affinity

Hoodie fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~1M1.38×
02Georgia~1M1.32×
03California~4M1.30×
04New York~2M1.28×
05Maryland~600K1.28×
06Illinois~1M1.27×
07Connecticut~400K1.24×
08Mississippi~300K1.21×
09Pennsylvania~1M1.15×
10Michigan~900K1.14×
11Delaware~90K1.14×
12Utah~300K1.13×
13Virginia~800K1.12×
14Massachusetts~600K1.10×
15Texas~2.5M1.09×
16Missouri~500K1.09×
17Washington~600K1.08×
18South Carolina~500K1.08×
19North Carolina~900K1.07×
20Indiana~600K1.06×
21Minnesota~400K1.06×
22Arkansas~300K1.06×
23Kentucky~400K1.01×
24Florida~2M1.00×
25Alabama~400K1.00×
26Kansas~200K1.00×
27Ohio~900K0.98×
28Tennessee~600K0.98×
29Oklahoma~300K0.98×
30Oregon~300K0.97×
31Nebraska~100K0.97×
32Louisiana~400K0.96×
33West Virginia~100K0.96×
34North Dakota~60K0.96×
35Wisconsin~400K0.95×
36Rhode Island~90K0.92×
37Washington, District of Columbia~80K0.92×
38Iowa~200K0.91×
39South Dakota~60K0.87×
40Idaho~100K0.85×
41Nevada~200K0.84×
42Alaska~50K0.84×
43Arizona~500K0.82×
44Colorado~400K0.80×
45New Mexico~100K0.78×
46New Hampshire~90K0.75×
47Vermont~40K0.74×
48Maine~80K0.72×
49Hawaii~90K0.70×
50Montana~50K0.67×
Fig. 06

Affinity by region

Affinity by region — Hoodie, United States
0.67×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hoodie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hoodie audience
#·InterestCategoryAffinity×
01Punk fashionFashion & Accessoires2.55×
02ZumiezSports2.25×
03Massively multiplayer online real-time strategy gameGames2.23×
04StussyFashion & Accessoires1.98×
05Princess PollyFashion & Accessoires1.95×
06Personal luxury carCars & Mobility1.89×
07Sportswear (fashion)Fashion & Accessoires1.85×
08PacSunFashion & Accessoires1.69×
09Family carCars & Mobility1.67×
10CarharttFashion & Accessoires1.60×
11Los Angeles ClippersSports1.58×
12Foot LockerShopping1.57×
13UniqloShopping1.56×
14SweaterFashion & Accessoires1.55×
15Drop shippingShopping1.55×
16Philadelphia 76ersSports1.55×
17Aéropostale (clothing)Fashion & Accessoires1.55×
18Air JordanFashion & Accessoires1.54×
19Sneaker collectingFashion & Accessoires1.51×
20HarmonicaMusic & Radio1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hoodie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hoodie audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.02×
Sports ActivityPOWER0.96×
CreativityOPEN0.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hoodie audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.67×
TravellingTHRILL0.67×
Career OrientationPOWER0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hoodie have in United States?

Hoodie has an estimated audience of 29,346,981 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hoodie fans?

53.9% of Hoodie fans are female, 46.1% are male, with an average age of 38.3 years.

03

Which brands do Hoodie fans like most?

Hoodie fans show strongest brand affinity for Punk fashion (2.55×), Sweater (1.55×), and Drop shipping (1.55×) over the country average.

04

Where do Hoodie fans live in United States?

Hoodie fans in United States are most concentrated in California (reach ~4M), Texas (reach ~2.5M), and New York (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Hoodie fans also like?

Beyond Hoodie itself, the audience over-indexes on Sweater (1.55×), Drop shipping (1.55×), Sneaker collecting (1.51×), and PacSun (1.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Hoodie audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hoodie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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