Hoodie Audience in United States

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Hoodie has an estimated audience of 29,346,981 people in United States. 53.9% are female, 46.1% are male, average age 38.3. Top regions: California, Texas, New York. Top brand affinities: Punk fashion, Sweater, Drop shipping, Sneaker collecting, PacSun.

The average Hoodie fan in United States is 38.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Punk fashion, Sweater, Drop shipping, with strongest over-indexing on Punk fashion (2.55× the country average). Demographically, the Hoodie audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Extroversion, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Hoodie fans

Demographic split for Hoodie audience in United States
MetricValue
Female53.9%
Male46.1%
Average age38.3
Estimated audience size29,346,981

Audience persona

The typical Hoodie fan in United States is balanced, around 38.3 years old, with strong Extroversion tendencies and a notable affinity for Punk fashion.

Top regions in United States

Top regions ranked by reach for Hoodie in United States
RegionReachAffinity
California4,526,3271.4×
Texas2,774,1731.1×
New York2,216,4011.35×
Florida2,129,9451.07×
Georgia1,266,6711.4×
Illinois1,256,8321.29×
Pennsylvania1,138,6501.15×
New Jersey1,035,5161.39×
North Carolina950,0351.08×
Michigan894,3961.17×
Ohio889,3850.98×
Virginia825,6891.16×
Maryland669,1811.33×
Massachusetts650,2021.12×
Washington644,5201.09×
Tennessee594,1901.01×
Indiana570,8801.06×
Missouri527,6041.12×
South Carolina497,5301.13×
Arizona489,7320.82×
Minnesota459,1651.09×
Alabama431,1431.05×
Wisconsin416,3990.94×
Connecticut377,1771.28×
Colorado375,9510.81×
Louisiana369,6270.98×
Kentucky365,6940.99×
Oregon332,9710.99×
Oklahoma315,8450.97×
Mississippi301,9531.25×
Utah283,3031.08×
Arkansas251,5321.04×
Nevada241,8000.85×
Kansas214,5930.93×
Iowa208,6770.86×
Nebraska134,2360.91×
West Virginia125,6970.92×
Idaho121,8140.83×
New Mexico110,4100.75×
Delaware89,0081.1×
Rhode Island84,3330.9×
Washington, District of Columbia83,1940.94×
New Hampshire83,1470.72×
Hawaii80,3590.64×
Maine70,3010.67×
South Dakota51,5400.76×
North Dakota50,1830.83×
Montana47,5480.58×
Alaska45,9460.73×
Vermont33,7640.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hoodie audience
BrandAffinityCategory
Punk fashion2.55×Fashion & Accessoires
Sweater1.55×Fashion & Accessoires
Drop shipping1.55×Shopping
Sneaker collecting1.51×Fashion & Accessoires
PacSun1.69×Fashion & Accessoires
Foot Locker1.57×Shopping
Sportswear (fashion)1.85×Fashion & Accessoires
Supreme1.64×Fashion & Accessoires
Carhartt1.6×Fashion & Accessoires
Uniqlo1.56×Shopping
Princess Polly1.95×Fashion & Accessoires
Philadelphia 76ers1.55×Sports
Aéropostale (clothing)1.55×Fashion & Accessoires
Harmonica1.5×Music & Radio
Zumiez2.25×Sports
Stussy1.98×Fashion & Accessoires
Los Angeles Clippers1.58×Sports
Personal luxury car1.89×Cars & Mobility
Family car1.67×Cars & Mobility
Massively multiplayer online real-time strategy game2.23×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hoodie audience
TraitClusterScore
ExtroversionTHRILL1.58
SustainabilityBALANCE1.22
Early Adopter MentalityPOWER1.11
Price SensitivityPREMIUM1.08
Sports ActivityPOWER1.07
IndividualismJOY1.06

Worldwide distribution

Worldwide audience distribution share by country for Hoodie
CountryShare
United States21.7%
Japan7.6%
China4.9%

See Hoodie audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Hoodie have in United States?

Hoodie has an estimated audience of 29,346,981 people in United States, concentrated in California and Texas.

What is the gender split and age of Hoodie fans?

53.9% of Hoodie fans are female, 46.1% are male, with an average age of 38.3 years.

Which brands do Hoodie fans like most?

Hoodie fans show strongest brand affinity for Punk fashion (2.55×), Sweater (1.55×), and Drop shipping (1.55×) over the country average.

Where do Hoodie fans live in United States?

Hoodie fans in United States are most concentrated in California (reach 4,526,327), Texas (reach 2,774,173), and New York (reach 2,216,401). These three regions account for the largest share of the active audience.

What other brands do Hoodie fans also like?

Beyond Hoodie itself, the audience over-indexes on Sweater (1.55×), Drop shipping (1.55×), Sneaker collecting (1.51×), and PacSun (1.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hoodie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.