Rascasse Audience Intelligence

Aéropostale (clothing) Target Market in United States

A data profile of the people who buy, follow and care about Aéropostale (clothing) in United States — modelled from more than twelve digital signal sources. Aéropostale (clothing) has an estimated audience of 11,667,722 people in United States.

#305among Brand in United States#157in Fashion & Accessoires

The average Aéropostale (clothing) fan in United States is 34.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Formal wear, H&M, Abercrombie & Fitch, with strongest over-indexing on Formal wear (11.17× the country average).

Demographically, the Aéropostale (clothing) audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Aéropostale (clothing) fan in United States is more female, around 34.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Formal wear.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Aéropostale (clothing) profile in United States.

Audience size
11.7M
in United States
Gender
69.6%♀
30.4% male
Age
34.5
average years
Country rank
#3063
Brand in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Aéropostale (clothing)

69.6% are female, 30.4% are male, average age 34.5.

Fig. 02

Gender split

69.6%
Female
30.4%
Male
Demographic split for Aéropostale (clothing) audience in United States
MetricValue
Female69.6%
Male30.4%
Average age34.5
Estimated audience size11,667,722
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Aéropostale (clothing) audience in United States
Age bracketShare%
16-1932%
20-2922%
30-3918%
40-4916%
50+12%
Fig. 04

Worldwide distribution

69.6%

of the worldwide Aéropostale (clothing) audience comes from United States.

Worldwide audience distribution share by country for Aéropostale (clothing)
CountryShare
United States69.6%
India3.5%
Canada3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aéropostale (clothing) audience in United States is strongest.

Fig. 05

Top regions by affinity

Aéropostale (clothing) customers by region in United States
#RegionReachAffinity×
01Louisiana~200K1.71×
02New Jersey~500K1.68×
03Delaware~50K1.60×
04New York~1M1.57×
05Connecticut~200K1.57×
06Texas~1.5M1.41×
07Maryland~300K1.41×
08Mississippi~100K1.39×
09Florida~1M1.37×
10Rhode Island~50K1.35×
11West Virginia~70K1.34×
12Pennsylvania~500K1.32×
13California~1.5M1.30×
14Georgia~400K1.27×
15North Carolina~400K1.25×
16Illinois~500K1.24×
17Indiana~300K1.22×
18Kentucky~200K1.21×
19Massachusetts~300K1.20×
20Virginia~300K1.15×
21Maine~50K1.12×
22Alabama~200K1.09×
23South Carolina~200K1.06×
24New Hampshire~50K1.05×
25Ohio~400K1.03×
26Tennessee~200K1.01×
27Michigan~300K1.00×
28Wisconsin~200K0.98×
29Arizona~200K0.89×
30New Mexico~50K0.89×
31Nevada~100K0.87×
32Arkansas~80K0.82×
33Washington~200K0.81×
34Kansas~70K0.81×
35Minnesota~100K0.79×
36Utah~70K0.72×
37Colorado~100K0.71×
38Oklahoma~90K0.71×
39Iowa~60K0.68×
40Idaho~40K0.68×
41Missouri~100K0.67×
42Oregon~80K0.65×
43Nebraska~30K0.61×
44Washington, District of Columbia~20K0.61×
45South Dakota~20K0.61×
46Vermont~10K0.59×
47Alaska~10K0.48×
48North Dakota~10K0.48×
49Hawaii~20K0.43×
50Montana~10K0.34×
Fig. 06

Affinity by region

Affinity by region — Aéropostale (clothing), United States
0.34×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Aéropostale (clothing) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Aéropostale (clothing) audience
#·InterestCategoryAffinity×
01Formal wearFashion & Accessoires11.17×
02Abercrombie & FitchFashion & Accessoires7.27×
03European Wax CenterBeauty & Wellness5.65×
04PandoraFashion & Accessoires5.16×
05H&MShopping4.76×
06Cyber MondayShopping3.14×
07LingerieFashion & Accessoires2.83×
08Discount storesShopping2.66×
09ULTA BeautyBeauty & Wellness2.65×
10Personal careHealth2.55×
11Shopping mallsShopping2.40×
12Pizza HutFood & Beverages2.38×
13TrousersFashion & Accessoires2.38×
14Black Friday (shopping)Shopping2.33×
15Men's clothingFashion & Accessoires2.04×
16SubwayFood & Beverages2.04×
17Old NavyFashion & Accessoires2.02×
18Target CorporationShopping1.71×
19HobbyHome & Garden1.67×
20HappinessHealth1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Aéropostale (clothing) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Aéropostale (clothing) audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.98×
IndulgenceJOY1.86×
ExtroversionTHRILL1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Aéropostale (clothing) audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.53×
Quality AwarenessPREMIUM0.82×
Risk AppetiteTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Aéropostale (clothing)'s target market in United States?

Aéropostale (clothing)'s target market in United States covers an estimated 11,667,722 people, concentrated in California and Texas.

02

What is the gender split and age of Aéropostale (clothing) customers?

69.6% of the Aéropostale (clothing) audience are female, 30.4% are male, with an average age of 34.5 years.

03

Which brands do Aéropostale (clothing) fans like most?

Aéropostale (clothing) fans show strongest brand affinity for Formal wear (11.17×), H&M (4.76×), and Abercrombie & Fitch (7.27×) over the country average.

04

Where do Aéropostale (clothing) fans live in United States?

Aéropostale (clothing) fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Aéropostale (clothing) fans also like?

Beyond Aéropostale (clothing) itself, the audience over-indexes on H&M (4.76×), Abercrombie & Fitch (7.27×), Pizza Hut (2.38×), and Personal care (2.55×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Aéropostale (clothing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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