Aéropostale (clothing) Audience in Germany
Aéropostale (clothing) has an estimated audience of 424,357 people in Germany. 65.5% are female, 34.5% are male, average age 37.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Uniqlo, Banana Republic, Novak Djokovic, Rossmann, Carhartt.
The average Aéropostale (clothing) fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Uniqlo, Banana Republic, Novak Djokovic, with strongest over-indexing on Uniqlo (22.36× the country average). Demographically, the Aéropostale (clothing) audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Price Sensitivity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Aéropostale (clothing) fans
| Metric | Value |
|---|---|
| Female | 65.5% |
| Male | 34.5% |
| Average age | 37.2 |
| Estimated audience size | 424,357 |
Audience persona
The typical Aéropostale (clothing) fan in Germany is more female, around 37.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Uniqlo.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 97,646 | 1.05× |
| Bayern | 74,139 | 1.09× |
| Baden-Württemberg | 60,767 | 1.05× |
| Hessen | 45,862 | 1.42× |
| Niedersachsen | 39,866 | 0.97× |
| Rheinland-Pfalz | 27,239 | 1.28× |
| Berlin | 23,920 | 1.26× |
| Schleswig-Holstein | 17,150 | 1.13× |
| Sachsen | 14,798 | 0.71× |
| Hamburg | 14,024 | 1.46× |
| Brandenburg | 10,912 | 0.83× |
| Thüringen | 7,527 | 0.7× |
| Sachsen-Anhalt | 7,465 | 0.68× |
| Mecklenburg-Vorpommern | 4,941 | 0.61× |
| Saarland | 4,308 | 0.83× |
| Bremen | 3,434 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Uniqlo | 22.36× | Shopping |
| Banana Republic | 23.02× | Fashion & Accessoires |
| Novak Djokovic | 11.3× | Sports |
| Rossmann | 4.31× | Shopping |
| Carhartt | 11.54× | Fashion & Accessoires |
| Old Navy | 18.02× | Fashion & Accessoires |
| Breuninger | 4.69× | Fashion & Accessoires |
| Free People | 14.26× | Fashion & Accessoires |
| Balenciaga | 6.91× | Fashion & Accessoires |
| H&M | 2.9× | Shopping |
| Urban Outfitters | 6.41× | Shopping |
| Abercrombie & Fitch | 11.49× | Fashion & Accessoires |
| Gina Tricot | 6.92× | Fashion & Accessoires |
| Primark | 3.35× | Shopping |
| Airbnb | 2.68× | Travel & Leisure |
| TikTok | 1.99× | Internet & Social Media |
| Maison Margiela | 9.52× | Fashion & Accessoires |
| Property finder | 4.1× | Home & Garden |
| Supreme | 6.6× | Fashion & Accessoires |
| Spiegel Online | 2.19× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.98 |
| Sustainability | BALANCE | 1.83 |
| Travelling | THRILL | 1.76 |
| Luxury Orientation | PREMIUM | 1.56 |
| Early Adopter Mentality | POWER | 1.4 |
| Individualism | JOY | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 69.2% |
| India | 3.6% |
| Canada | 3.4% |
See Aéropostale (clothing) audiences in other countries
- Aéropostale (clothing) — United States
- Aéropostale (clothing) — United Kingdom
- Aéropostale (clothing) — France
- Aéropostale (clothing) — Italy
- Aéropostale (clothing) — Spain
- Aéropostale (clothing) — Brazil
- Aéropostale (clothing) — Japan
- Aéropostale (clothing) — South Korea
- Aéropostale (clothing) — India
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Aéropostale (clothing) have in Germany?
Aéropostale (clothing) has an estimated audience of 424,357 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Aéropostale (clothing) fans?
65.5% of Aéropostale (clothing) fans are female, 34.5% are male, with an average age of 37.2 years.
Which brands do Aéropostale (clothing) fans like most?
Aéropostale (clothing) fans show strongest brand affinity for Uniqlo (22.36×), Banana Republic (23.02×), and Novak Djokovic (11.3×) over the country average.
Where do Aéropostale (clothing) fans live in Germany?
Aéropostale (clothing) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 97,646), Bayern (reach 74,139), and Baden-Württemberg (reach 60,767). These three regions account for the largest share of the active audience.
What other brands do Aéropostale (clothing) fans also like?
Beyond Aéropostale (clothing) itself, the audience over-indexes on Banana Republic (23.02×), Novak Djokovic (11.3×), Rossmann (4.31×), and Carhartt (11.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Aéropostale (clothing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.