Rascasse Audience Intelligence

Aéropostale (clothing) Target Market in Germany

A data profile of the people who buy, follow and care about Aéropostale (clothing) in Germany — modelled from more than twelve digital signal sources. Aéropostale (clothing) has an estimated audience of 429,804 people in Germany.

#1713among Brand in Germany#635in Fashion & Accessoires

The average Aéropostale (clothing) fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Uniqlo, Old Navy, Novak Djokovic, with strongest over-indexing on Uniqlo (22.56× the country average).

Demographically, the Aéropostale (clothing) audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Aéropostale (clothing) fan in Germany is more female, around 37.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Uniqlo.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Aéropostale (clothing) profile in Germany.

Audience size
430K
in Germany
Gender
65.5%♀
34.5% male
Age
37.2
average years
Country rank
#13257
Brand in Germany
Fig. 01

Search interest · 12-month trend

+94%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Aéropostale (clothing)

65.5% are female, 34.5% are male, average age 37.2.

Fig. 02

Gender split

65.5%
Female
34.5%
Male
Demographic split for Aéropostale (clothing) audience in Germany
MetricValue
Female65.5%
Male34.5%
Average age37.2
Estimated audience size429,804
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Aéropostale (clothing) audience in Germany
Age bracketShare%
16-1927%
20-2918%
30-3920%
40-4917%
50+18%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Aéropostale (clothing) audience comes from Germany.

Worldwide audience distribution share by country for Aéropostale (clothing)
CountryShare
United States69.6%
India3.5%
Canada3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aéropostale (clothing) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Aéropostale (clothing) customers by region in Germany
#RegionReachAffinity×
01Hessen~40K1.38×
02Hamburg~10K1.32×
03Rheinland-Pfalz~30K1.26×
04Berlin~20K1.19×
05Bayern~70K1.08×
06Schleswig-Holstein~20K1.08×
07Baden-Württemberg~60K1.06×
08Bremen~4K1.03×
09Nordrhein-Westfalen~90K1.01×
10Niedersachsen~40K0.97×
11Saarland~5K0.91×
12Brandenburg~10K0.88×
13Thüringen~9K0.80×
14Mecklenburg-Vorpommern~6K0.79×
15Sachsen-Anhalt~8K0.77×
16Sachsen~20K0.75×
Fig. 06

Affinity by region

Affinity by region — Aéropostale (clothing), Germany
0.75×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Aéropostale (clothing) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Aéropostale (clothing) audience
#·InterestCategoryAffinity×
01Old NavyFashion & Accessoires32.84×
02Jelena KarleušaMusic & Radio26.16×
03UniqloShopping22.56×
04Banana RepublicFashion & Accessoires19.50×
05Novak DjokovicSports13.74×
06Free PeopleFashion & Accessoires11.74×
07CarharttFashion & Accessoires10.15×
08Jutarnji listNews10.03×
09Apple StoreShopping9.74×
10Abercrombie & FitchFashion & Accessoires9.59×
11Maison MargielaFashion & Accessoires9.31×
12Australian OpenSports8.40×
13Yoga pantsFashion & Accessoires7.41×
14ShellacBeauty & Wellness5.42×
15PandoraFashion & Accessoires5.09×
16MangoShopping4.52×
17Alexander ZverevSports4.00×
18BreuningerFashion & Accessoires3.55×
19ZaraShopping3.32×
20RossmannShopping3.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Aéropostale (clothing) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Aéropostale (clothing) audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.51×
Early Adopter MentalityPOWER1.56×
IndividualismJOY1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Aéropostale (clothing) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.75×
Need for SecurityCONSERVATISM0.76×
Pet OwnershipJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Aéropostale (clothing)'s target market in Germany?

Aéropostale (clothing)'s target market in Germany covers an estimated 429,804 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Aéropostale (clothing) customers?

65.5% of the Aéropostale (clothing) audience are female, 34.5% are male, with an average age of 37.2 years.

03

Which brands do Aéropostale (clothing) fans like most?

Aéropostale (clothing) fans show strongest brand affinity for Uniqlo (22.56×), Old Navy (32.84×), and Novak Djokovic (13.74×) over the country average.

04

Where do Aéropostale (clothing) fans live in Germany?

Aéropostale (clothing) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Aéropostale (clothing) fans also like?

Beyond Aéropostale (clothing) itself, the audience over-indexes on Old Navy (32.84×), Novak Djokovic (13.74×), Banana Republic (19.5×), and Apple Store (9.74×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Aéropostale (clothing) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Aéropostale (clothing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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