Banana Republic Audience in Germany
Banana Republic has an estimated audience of 1,887 people in Germany. 69.7% are female, 30.3% are male, average age 33.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: American Eagle Outfitters, sandro, Uniqlo, Coach, Anthropologie.
The average Banana Republic fan in Germany is 33.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include American Eagle Outfitters, sandro, Uniqlo, with strongest over-indexing on American Eagle Outfitters (116.3× the country average). Demographically, the Banana Republic audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion
Demographics of Banana Republic fans
| Metric | Value |
|---|---|
| Female | 69.7% |
| Male | 30.3% |
| Average age | 33.4 |
| Estimated audience size | 1,887 |
Audience persona
The typical Banana Republic fan in Germany is more female, around 33.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for American Eagle Outfitters.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 181,713 | 1.01× |
| Bayern | 178,812 | 1.35× |
| Baden-Württemberg | 129,715 | 1.16× |
| Hessen | 102,124 | 1.63× |
| Niedersachsen | 67,522 | 0.85× |
| Berlin | 67,071 | 1.82× |
| Rheinland-Pfalz | 47,178 | 1.15× |
| Hamburg | 29,450 | 1.58× |
| Schleswig-Holstein | 27,517 | 0.93× |
| Sachsen | 27,125 | 0.67× |
| Brandenburg | 18,861 | 0.74× |
| Sachsen-Anhalt | 10,924 | 0.51× |
| Thüringen | 10,605 | 0.51× |
| Mecklenburg-Vorpommern | 7,247 | 0.46× |
| Bremen | 7,230 | 1.03× |
| Saarland | 6,058 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| American Eagle Outfitters | 116.3× | Fashion & Accessoires |
| sandro | 74.55× | Fashion & Accessoires |
| Uniqlo | 16.89× | Shopping |
| Coach | 33.39× | Fashion & Accessoires |
| Anthropologie | 29.17× | Shopping |
| Free People | 35.42× | Fashion & Accessoires |
| Old Navy | 36.46× | Fashion & Accessoires |
| Bershka | 14.25× | Shopping |
| Kate Spade | 35.29× | Fashion & Accessoires |
| Dress shirt | 15.57× | Fashion & Accessoires |
| Technophilia | 75.53× | Technology & Electronics |
| Tory Burch | 18.95× | Fashion & Accessoires |
| Urban Outfitters | 11.76× | Shopping |
| Stradivarius | 11.06× | Shopping |
| Dickies | 26.37× | Fashion & Accessoires |
| Western wear | 10.63× | Fashion & Accessoires |
| Fast fashion | 10.17× | Fashion & Accessoires |
| Sleeve | 10.67× | Fashion & Accessoires |
| Gina Tricot | 12.03× | Fashion & Accessoires |
| Massimo Dutti | 12.75× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.32 |
| Luxury Orientation | PREMIUM | 1.39 |
| Price Sensitivity | PREMIUM | 1.38 |
| Sustainability | BALANCE | 1.31 |
| Creativity | OPEN | 1.28 |
| Career Orientation | POWER | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 70.5% |
| Canada | 5.6% |
| United Kingdom | 5.0% |
See Banana Republic audiences in other countries
More Mainstream fashion audiences in Germany
- Street One (4,944,211)
- Marco Polo (3,942,309)
- S.Oliver (3,667,071)
- Tom Tailor (2,884,349)
- Gina Tricot (2,419,798)
Frequently asked questions
How many fans does Banana Republic have in Germany?
Banana Republic has an estimated audience of 1,887 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Banana Republic fans?
69.7% of Banana Republic fans are female, 30.3% are male, with an average age of 33.4 years.
Which brands do Banana Republic fans like most?
Banana Republic fans show strongest brand affinity for American Eagle Outfitters (116.3×), sandro (74.55×), and Uniqlo (16.89×) over the country average.
Where do Banana Republic fans live in Germany?
Banana Republic fans in Germany are most concentrated in Nordrhein-Westfalen (reach 181,713), Bayern (reach 178,812), and Baden-Württemberg (reach 129,715). These three regions account for the largest share of the active audience.
What other brands do Banana Republic fans also like?
Beyond Banana Republic itself, the audience over-indexes on sandro (74.55×), Uniqlo (16.89×), Coach (33.39×), and Anthropologie (29.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Banana Republic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.