American Eagle Outfitters Audience in Germany
American Eagle Outfitters has an estimated audience of 715,765 people in Germany. 69.3% are female, 30.7% are male, average age 32.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, Food, Music, Food and drink, FIFA World Cup.
The average American Eagle Outfitters fan in Germany is 32.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, Food, Music, with strongest over-indexing on Borussia Dortmund (2.1× the country average). Demographically, the American Eagle Outfitters audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Sustainability, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion
Demographics of American Eagle Outfitters fans
| Metric | Value |
|---|---|
| Female | 69.3% |
| Male | 30.7% |
| Average age | 32.5 |
| Estimated audience size | 715,765 |
Audience persona
The typical American Eagle Outfitters fan in Germany is more female, around 32.5 years old, with strong Sustainability tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 168,161 | 1.07× |
| Bayern | 123,412 | 1.07× |
| Baden-Württemberg | 106,456 | 1.09× |
| Niedersachsen | 70,298 | 1.01× |
| Hessen | 66,942 | 1.23× |
| Berlin | 40,380 | 1.26× |
| Rheinland-Pfalz | 36,625 | 1.02× |
| Sachsen | 33,086 | 0.94× |
| Schleswig-Holstein | 25,685 | 1× |
| Brandenburg | 20,288 | 0.91× |
| Hamburg | 18,615 | 1.15× |
| Thüringen | 15,009 | 0.82× |
| Sachsen-Anhalt | 14,148 | 0.76× |
| Mecklenburg-Vorpommern | 10,070 | 0.74× |
| Saarland | 7,585 | 0.86× |
| Bremen | 6,426 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 2.1× | Sports |
| Food | 1.8× | Food & Beverages |
| Music | 1.74× | Business & Career |
| Food and drink | 1.55× | Food & Beverages |
| FIFA World Cup | 2.17× | Sports |
| Business and industry | 1.51× | Business & Career |
| Arts and music | 1.54× | Arts & Culture |
| Twitch | 3.06× | Games |
| Finch | 3.39× | Music & Radio |
| Consumer electronics | 1.55× | Technology & Electronics |
| FC Bayern Munich | 1.68× | Sports |
| Haftbefehl | 4.33× | Music & Radio |
| Euphoria | 1.99× | Movies & TV |
| UEFA Champions League | 1.89× | Sports |
| Bundesliga | 1.67× | Sports |
| Gala | 2.05× | News |
| Game of Thrones | 2.35× | Movies & TV |
| CHECK24 | 2.11× | Business & Career |
| Spotify | 1.69× | Internet & Social Media |
| Technology | 1.66× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.75 |
| Creativity | OPEN | 1.57 |
| Price Sensitivity | PREMIUM | 1.47 |
| Family Orientation | CONSERVATISM | 1.35 |
| Early Adopter Mentality | POWER | 1.27 |
| Luxury Orientation | PREMIUM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 51.4% |
| China | 5.0% |
| United Kingdom | 4.7% |
See American Eagle Outfitters audiences in other countries
- American Eagle Outfitters — United States
- American Eagle Outfitters — United Kingdom
- American Eagle Outfitters — France
- American Eagle Outfitters — Italy
- American Eagle Outfitters — Spain
- American Eagle Outfitters — Brazil
- American Eagle Outfitters — Japan
- American Eagle Outfitters — South Korea
- American Eagle Outfitters — India
More Mainstream fashion audiences in Germany
- Street One (4,944,211)
- Marco Polo (3,942,309)
- S.Oliver (3,667,071)
- Tom Tailor (2,884,349)
- Gina Tricot (2,419,798)
Frequently asked questions
How many fans does American Eagle Outfitters have in Germany?
American Eagle Outfitters has an estimated audience of 715,765 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of American Eagle Outfitters fans?
69.3% of American Eagle Outfitters fans are female, 30.7% are male, with an average age of 32.5 years.
Which brands do American Eagle Outfitters fans like most?
American Eagle Outfitters fans show strongest brand affinity for Borussia Dortmund (2.1×), Food (1.8×), and Music (1.74×) over the country average.
Where do American Eagle Outfitters fans live in Germany?
American Eagle Outfitters fans in Germany are most concentrated in Nordrhein-Westfalen (reach 168,161), Bayern (reach 123,412), and Baden-Württemberg (reach 106,456). These three regions account for the largest share of the active audience.
What other brands do American Eagle Outfitters fans also like?
Beyond American Eagle Outfitters itself, the audience over-indexes on Food (1.8×), Music (1.74×), Food and drink (1.55×), and FIFA World Cup (2.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for American Eagle Outfitters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.