GitHub Audience in Germany

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GitHub has an estimated audience of 2,847,233 people in Germany. 51.3% are female, 48.7% are male, average age 31.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Web application development, MySQL, JQuery, Codecademy, AngularJS.

The average GitHub fan in Germany is 31.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Web application development, MySQL, JQuery, with strongest over-indexing on Web application development (222.27× the country average). Demographically, the GitHub audience skews balanced with an average age of 31.6, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Productivity

Demographics of GitHub fans

Demographic split for GitHub audience in Germany
MetricValue
Female51.3%
Male48.7%
Average age31.6
Estimated audience size2,847,233

Audience persona

The typical GitHub fan in Germany is balanced, around 31.6 years old, with strong Need for Security tendencies and a notable affinity for Web application development.

Top regions in Germany

Top regions ranked by reach for GitHub in Germany
RegionReachAffinity
Nordrhein-Westfalen614,3260.99×
Bayern553,3501.21×
Baden-Württemberg492,6001.27×
Hessen383,9191.77×
Niedersachsen233,7290.85×
Berlin211,4781.66×
Sachsen124,3620.89×
Rheinland-Pfalz111,5220.78×
Schleswig-Holstein83,0890.81×
Brandenburg64,8240.73×
Hamburg63,0970.98×
Thüringen54,6520.75×
Sachsen-Anhalt47,6450.65×
Saarland33,8400.97×
Bremen28,5481.17×
Mecklenburg-Vorpommern28,3680.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for GitHub audience
BrandAffinityCategory
Web application development222.27×Technology & Electronics
MySQL106.39×Technology & Electronics
JQuery175.91×Technology & Electronics
Codecademy147.7×Internet & Social Media
AngularJS115.82×Technology & Electronics
Node.js54.31×Technology & Electronics
Stack Overflow107.48×Technology & Electronics
Software architecture188.97×Technology & Electronics
C Sharp (programming language)114.12×Technology & Electronics
Data visualization106.13×Technology & Electronics
Data science61.82×Business & Career
Docker (software)101.18×Technology & Electronics
Eclipse (software)155.18×Technology & Electronics
Software development process135.88×Technology & Electronics
C (programming language)40.71×Technology & Electronics
Java77.63×Technology & Electronics
SQL51.82×Technology & Electronics
Cascading Style Sheets59.06×Internet & Social Media
Code.org162.46×Business & Career
Java (programming language)48.67×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by GitHub audience
TraitClusterScore
Need for SecurityCONSERVATISM1.99
Career OrientationPOWER1.88
Urban LifestyleOPEN1.4
IndulgenceJOY1.17
Risk AppetiteTHRILL1.11
Price SensitivityPREMIUM1.08

Worldwide distribution

Worldwide audience distribution share by country for GitHub
CountryShare
China44.5%
United States9.4%
Japan6.0%

See GitHub audiences in other countries

More Productivity audiences in Germany

Frequently asked questions

How many fans does GitHub have in Germany?

GitHub has an estimated audience of 2,847,233 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of GitHub fans?

51.3% of GitHub fans are female, 48.7% are male, with an average age of 31.6 years.

Which brands do GitHub fans like most?

GitHub fans show strongest brand affinity for Web application development (222.27×), MySQL (106.39×), and JQuery (175.91×) over the country average.

Where do GitHub fans live in Germany?

GitHub fans in Germany are most concentrated in Nordrhein-Westfalen (reach 614,326), Bayern (reach 553,350), and Baden-Württemberg (reach 492,600). These three regions account for the largest share of the active audience.

What other brands do GitHub fans also like?

Beyond GitHub itself, the audience over-indexes on MySQL (106.39×), JQuery (175.91×), Codecademy (147.7×), and AngularJS (115.82×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for GitHub. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.