Rascasse Audience Intelligence

SQL Audience in Germany

A data profile of the people who buy, follow and care about SQL in Germany — modelled from more than twelve digital signal sources. SQL has an estimated audience of 1,249,358 people in Germany.

#2719among Topic in Germany#271in Technology & Electronics

The average SQL fan in Germany is 34.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include GitHub, AngularJS, Computer security, with strongest over-indexing on GitHub (51.82× the country average).

Demographically, the SQL audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical SQL fan in Germany is balanced, around 34.5 years old, with strong Need for Security tendencies and a notable affinity for GitHub.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SQL profile in Germany.

Audience size
1.2M
in Germany
Gender
49.6%♀
50.4% male
Age
34.5
average years
Country rank
#5305
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of SQL fans

49.6% are female, 50.4% are male, average age 34.5.

Fig. 02

Gender split

49.6%
Female
50.4%
Male
Demographic split for SQL audience in Germany
MetricValue
Female49.6%
Male50.4%
Average age34.5
Estimated audience size1,249,358
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the SQL audience in Germany
Age bracketShare%
16-1929%
20-2924%
30-3921%
40-4917%
50+9%
Fig. 04

Worldwide distribution

5.7%

of the worldwide SQL audience comes from Germany.

Worldwide audience distribution share by country for SQL
CountryShare
United States19.2%
India8.6%
Japan7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SQL audience in Germany is strongest.

Fig. 05

Top regions by affinity

SQL fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~90K1.54×
02Hessen~100K1.50×
03Bayern~300K1.31×
04Baden-Württemberg~200K1.26×
05Bremen~10K1.14×
06Hamburg~30K1.11×
07Nordrhein-Westfalen~300K1.09×
08Sachsen~60K0.97×
09Rheinland-Pfalz~60K0.92×
10Saarland~10K0.90×
11Niedersachsen~100K0.88×
12Schleswig-Holstein~40K0.81×
13Brandenburg~30K0.75×
14Thüringen~20K0.69×
15Mecklenburg-Vorpommern~20K0.65×
16Sachsen-Anhalt~20K0.63×
Fig. 06

Affinity by region

Affinity by region — SQL, Germany
0.63×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SQL audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SQL audience
#·InterestCategoryAffinity×
01GitHubInternet & Social Media51.82×
02AngularJSTechnology & Electronics29.80×
03BMW i8Cars & Mobility28.52×
04Deep learningTechnology & Electronics24.24×
05Data visualizationTechnology & Electronics22.57×
065GTechnology & Electronics21.45×
07DevOpsTechnology & Electronics19.36×
08Digital transformationBusiness & Career15.13×
09MySQLTechnology & Electronics14.92×
10Python (programming language)Technology & Electronics13.26×
11Data scienceBusiness & Career13.08×
12PurpleDiscoMachineMusic & Radio11.64×
13Computer securityBusiness & Career10.89×
14Information securityBusiness & Career9.86×
15C++Technology & Electronics9.10×
16JavaScriptTechnology & Electronics8.02×
17PaybackShopping8.01×
18Software engineeringBusiness & Career5.96×
19Renewable energyBusiness & Career3.97×
20RedditInternet & Social Media3.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SQL audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SQL audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM3.05×
Career OrientationPOWER3.04×
Early Adopter MentalityPOWER2.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SQL audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.74×
ExtroversionTHRILL0.74×
CreativityOPEN0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does SQL have in Germany?

SQL has an estimated audience of 1,249,358 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of SQL fans?

49.6% of SQL fans are female, 50.4% are male, with an average age of 34.5 years.

03

Which brands do SQL fans like most?

SQL fans show strongest brand affinity for GitHub (51.82×), AngularJS (29.8×), and Computer security (10.89×) over the country average.

04

Where do SQL fans live in Germany?

SQL fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do SQL fans also like?

Beyond SQL itself, the audience over-indexes on AngularJS (29.8×), Computer security (10.89×), Python (programming language) (13.26×), and MySQL (14.92×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See SQL audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for SQL. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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