SQL Audience in Germany
SQL has an estimated audience of 1,249,358 people in Germany. 49.6% are female, 50.4% are male, average age 34.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Irish Ferries, Christmas Gift, Ma Mère, Eden Lake, Gil Ofarim.
The average SQL fan in Germany is 34.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Irish Ferries, Christmas Gift, Ma Mère, with strongest over-indexing on Irish Ferries (28.3× the country average). Demographically, the SQL audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of SQL fans
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 34.5 |
| Estimated audience size | 1,249,358 |
Audience persona
The typical SQL fan in Germany is balanced, around 34.5 years old, with strong Career Orientation tendencies and a notable affinity for Irish Ferries.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 306,380 | 1.12× |
| Bayern | 268,077 | 1.33× |
| Baden-Württemberg | 219,795 | 1.29× |
| Hessen | 145,809 | 1.53× |
| Niedersachsen | 106,962 | 0.88× |
| Berlin | 91,031 | 1.63× |
| Rheinland-Pfalz | 58,434 | 0.93× |
| Sachsen | 57,878 | 0.94× |
| Schleswig-Holstein | 34,966 | 0.78× |
| Hamburg | 31,233 | 1.11× |
| Brandenburg | 28,460 | 0.73× |
| Thüringen | 20,296 | 0.64× |
| Sachsen-Anhalt | 18,504 | 0.57× |
| Mecklenburg-Vorpommern | 13,621 | 0.57× |
| Saarland | 12,573 | 0.82× |
| Bremen | 11,907 | 1.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Irish Ferries | 28.3× | Cars & Mobility |
| Christmas Gift | 3.83× | Kids & Family |
| Ma Mère | 22.96× | Movies & TV |
| Eden Lake | 9.07× | Movies & TV |
| Gil Ofarim | 2.19× | Music & Radio |
| CAC 40 | 1.99× | Business & Career |
| Jesse Plemons | 4.02× | Movies & TV |
| Intraocular lens | 9.2× | Health |
| Business English | 2.56× | Business & Career |
| Buddy – The Buddy Holly Story | 3.96× | Music & Radio |
| Building insulation | 3.51× | Home & Garden |
| Headhunters (film) | 3.81× | Movies & TV |
| Google Home | 4.49× | Technology & Electronics |
| Hamburg-Mitte | 6.56× | Travel & Leisure |
| Handmade Gifts | 1.51× | Kids & Family |
| Jaguar F-Pace | 4.02× | Cars & Mobility |
| Hostelworld | 3.69× | Travel & Leisure |
| Liberace | 3.61× | Music & Radio |
| Golem | 1.89× | Technology & Electronics |
| Low-carbon emission | 3.66× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.29 |
| Early Adopter Mentality | POWER | 1.91 |
| Need for Security | CONSERVATISM | 1.86 |
| Sustainability | BALANCE | 1.34 |
| Social Media Usage | JOY | 1.33 |
| Urban Lifestyle | OPEN | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.3% |
| India | 8.6% |
| Japan | 7.4% |
See SQL audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does SQL have in Germany?
SQL has an estimated audience of 1,249,358 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of SQL fans?
49.6% of SQL fans are female, 50.4% are male, with an average age of 34.5 years.
Which brands do SQL fans like most?
SQL fans show strongest brand affinity for Irish Ferries (28.3×), Christmas Gift (3.83×), and Ma Mère (22.96×) over the country average.
Where do SQL fans live in Germany?
SQL fans in Germany are most concentrated in Nordrhein-Westfalen (reach 306,380), Bayern (reach 268,077), and Baden-Württemberg (reach 219,795). These three regions account for the largest share of the active audience.
What other brands do SQL fans also like?
Beyond SQL itself, the audience over-indexes on Christmas Gift (3.83×), Ma Mère (22.96×), Eden Lake (9.07×), and Gil Ofarim (2.19×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for SQL. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.