BMW i8 Audience in Germany
BMW i8 has an estimated audience of 435,419 people in Germany. 16.5% are female, 83.5% are male, average age 34.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Motor controller, Database, Electric vehicle conversion, Solar inverter, Total quality management.
The average BMW i8 fan in Germany is 34.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Motor controller, Database, Electric vehicle conversion, with strongest over-indexing on Motor controller (81.68× the country average). Demographically, the BMW i8 audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of BMW i8 fans
| Metric | Value |
|---|---|
| Female | 16.5% |
| Male | 83.5% |
| Average age | 34.5 |
| Estimated audience size | 435,419 |
Audience persona
The typical BMW i8 fan in Germany is more male, around 34.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Motor controller.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 118,497 | 1.24× |
| Bayern | 91,321 | 1.3× |
| Baden-Württemberg | 65,060 | 1.1× |
| Niedersachsen | 47,577 | 1.13× |
| Hessen | 46,919 | 1.41× |
| Rheinland-Pfalz | 22,553 | 1.03× |
| Berlin | 19,019 | 0.98× |
| Sachsen | 18,092 | 0.85× |
| Schleswig-Holstein | 13,851 | 0.89× |
| Hamburg | 11,904 | 1.21× |
| Brandenburg | 10,317 | 0.76× |
| Thüringen | 8,460 | 0.76× |
| Sachsen-Anhalt | 8,003 | 0.71× |
| Saarland | 5,660 | 1.06× |
| Mecklenburg-Vorpommern | 5,446 | 0.66× |
| Bremen | 3,404 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Motor controller | 81.68× | Technology & Electronics |
| Database | 31.34× | Technology & Electronics |
| Electric vehicle conversion | 94.62× | Cars & Mobility |
| Solar inverter | 87.97× | Home & Garden |
| Total quality management | 92.23× | Business & Career |
| Industrial engineering | 43.2× | Business & Career |
| Electric vehicle network | 64.08× | Cars & Mobility |
| Electronic engineering | 38.13× | Business & Career |
| Internet privacy | 70.49× | Technology & Electronics |
| Cloud storage | 74× | Technology & Electronics |
| Data management | 62.35× | Technology & Electronics |
| Data processing | 90.79× | Technology & Electronics |
| Accounting software | 34.46× | Business & Career |
| MySQL | 39.85× | Technology & Electronics |
| Zero-emissions vehicle | 84.81× | Cars & Mobility |
| Network security | 74.52× | Business & Career |
| Data mining | 84× | Technology & Electronics |
| Data analysis | 46.43× | Technology & Electronics |
| Control engineering | 85.71× | Business & Career |
| Manufacturing engineering | 84× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.74 |
| Need for Security | CONSERVATISM | 2.61 |
| Sustainability | BALANCE | 1.8 |
| Luxury Orientation | PREMIUM | 1.47 |
| Career Orientation | POWER | 1.45 |
| Patriotism | CONSERVATISM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.4% |
| Japan | 7.6% |
| Brazil | 6.5% |
See BMW i8 audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does BMW i8 have in Germany?
BMW i8 has an estimated audience of 435,419 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of BMW i8 fans?
16.5% of BMW i8 fans are female, 83.5% are male, with an average age of 34.5 years.
Which brands do BMW i8 fans like most?
BMW i8 fans show strongest brand affinity for Motor controller (81.68×), Database (31.34×), and Electric vehicle conversion (94.62×) over the country average.
Where do BMW i8 fans live in Germany?
BMW i8 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 118,497), Bayern (reach 91,321), and Baden-Württemberg (reach 65,060). These three regions account for the largest share of the active audience.
What other brands do BMW i8 fans also like?
Beyond BMW i8 itself, the audience over-indexes on Database (31.34×), Electric vehicle conversion (94.62×), Solar inverter (87.97×), and Total quality management (92.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for BMW i8. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.