Rascasse Audience Intelligence

BMW i8 Audience in Germany

A data profile of the people who buy, follow and care about BMW i8 in Germany — modelled from more than twelve digital signal sources. BMW i8 has an estimated audience of 411,596 people in Germany.

#212among Car type in Germany#205among Car Model in Germany#624in Cars & Mobility

The average BMW i8 fan in Germany is 34.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Motor controller, Database, Electric vehicle conversion, with strongest over-indexing on Motor controller (81.68× the country average).

Demographically, the BMW i8 audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical BMW i8 fan in Germany is more male, around 34.5 years old, with strong Need for Security tendencies and a notable affinity for Motor controller.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BMW i8 profile in Germany.

Audience size
412K
in Germany
Gender
16.5%♀
83.5% male
Age
34.5
average years
Country rank
#13697
Car Model in Germany
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of BMW i8 fans

16.5% are female, 83.5% are male, average age 34.5.

Fig. 02

Gender split

16.5%
Female
83.5%
Male
Demographic split for BMW i8 audience in Germany
MetricValue
Female16.5%
Male83.5%
Average age34.5
Estimated audience size411,596
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the BMW i8 audience in Germany
Age bracketShare%
16-1929%
20-2926%
30-3918%
40-4916%
50+11%
Fig. 04

Worldwide distribution

5.7%

of the worldwide BMW i8 audience comes from Germany.

Worldwide audience distribution share by country for BMW i8
CountryShare
United States18.1%
Japan7.6%
Germany5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BMW i8 audience in Germany is strongest.

Fig. 05

Top regions by affinity

BMW i8 fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~40K1.35×
02Bayern~90K1.32×
03Nordrhein-Westfalen~100K1.21×
04Hamburg~10K1.18×
05Niedersachsen~50K1.09×
06Baden-Württemberg~60K1.08×
07Saarland~6K1.08×
08Rheinland-Pfalz~20K1.04×
09Bremen~4K0.96×
10Berlin~20K0.94×
11Schleswig-Holstein~10K0.88×
12Sachsen~20K0.85×
13Thüringen~9K0.83×
14Brandenburg~10K0.79×
15Sachsen-Anhalt~8K0.74×
16Mecklenburg-Vorpommern~6K0.71×
Fig. 06

Affinity by region

Affinity by region — BMW i8, Germany
0.71×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BMW i8 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BMW i8 audience
#·InterestCategoryAffinity×
01Electric vehicle conversionCars & Mobility94.62×
02Total quality managementBusiness & Career92.23×
03Data processingTechnology & Electronics90.79×
04Solar inverterHome & Garden87.97×
05Control engineeringBusiness & Career85.71×
06Zero-emissions vehicleCars & Mobility84.81×
07Data miningTechnology & Electronics84.00×
08Manufacturing engineeringBusiness & Career84.00×
09Motor controllerTechnology & Electronics81.68×
10Network securityBusiness & Career74.52×
11Cloud storageTechnology & Electronics74.00×
12Internet privacyTechnology & Electronics70.49×
13Electric vehicle networkCars & Mobility64.08×
14Data managementTechnology & Electronics62.35×
15Data analysisTechnology & Electronics46.43×
16Industrial engineeringBusiness & Career43.20×
17MySQLTechnology & Electronics39.85×
18Electronic engineeringBusiness & Career38.13×
19Accounting softwareBusiness & Career34.46×
20DatabaseTechnology & Electronics31.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BMW i8 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BMW i8 audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM22.07×
Early Adopter MentalityPOWER2.88×
PatriotismCONSERVATISM2.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BMW i8 audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.83×
ExtroversionTHRILL0.92×
Pet OwnershipJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does BMW i8 have in Germany?

BMW i8 has an estimated audience of 411,596 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of BMW i8 fans?

16.5% of BMW i8 fans are female, 83.5% are male, with an average age of 34.5 years.

03

Which brands do BMW i8 fans like most?

BMW i8 fans show strongest brand affinity for Motor controller (81.68×), Database (31.34×), and Electric vehicle conversion (94.62×) over the country average.

04

Where do BMW i8 fans live in Germany?

BMW i8 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do BMW i8 fans also like?

Beyond BMW i8 itself, the audience over-indexes on Database (31.34×), Electric vehicle conversion (94.62×), Solar inverter (87.97×), and Total quality management (92.23×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See BMW i8 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for BMW i8. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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