Electronic engineering Audience in Germany

Electronic engineering has an estimated audience of 3,153,664 people in Germany. 31.2% are female, 68.8% are male, average age 37.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg.

The average Electronic engineering fan in Germany is 37.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Demographically, the Electronic engineering audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Electronic engineering fans

Demographic split for Electronic engineering audience in Germany
MetricValue
Female31.2%
Male68.8%
Average age37.3
Estimated audience size3,153,664

Top regions in Germany

Top regions ranked by reach for Electronic engineering in Germany
RegionReachAffinity
Nordrhein-Westfalen524,4760.76×
Bayern508,037
Baden-Württemberg396,5430.92×
Hessen351,5791.46×
Niedersachsen165,2350.54×
Berlin153,3521.09×
Sachsen91,1150.59×
Rheinland-Pfalz81,4430.52×
Thüringen81,3921.01×
Sachsen-Anhalt72,9670.89×
Schleswig-Holstein69,7530.62×
Brandenburg67,6290.69×
Mecklenburg-Vorpommern64,1751.07×
Saarland63,7961.65×
Bremen62,6052.32×
Hamburg62,2930.87×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Electronic engineering audience
TraitClusterScore
Need for SecurityCONSERVATISM2.25
Early Adopter MentalityPOWER2.06
Career OrientationPOWER1.75
Convenience OrientationPREMIUM1.63
DIY MentalityTHRILL1.58
Sports ActivityPOWER1.4

Worldwide distribution

Worldwide audience distribution share by country for Electronic engineering
CountryShare
Germany11.7%
United States11.7%
India5.4%

See Electronic engineering audiences in other countries

More Field of study audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Electronic engineering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.