Electronic engineering Audience in United States

Electronic engineering logo

Electronic engineering has an estimated audience of 3,135,860 people in United States. 28.6% are female, 71.4% are male, average age 36.5. Top regions: California, Florida, New York. Top brand affinities: Godspeed You! Black Emperor, Red Bull Racing, Arts and music, Sports, Movies.

The average Electronic engineering fan in United States is 36.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Godspeed You! Black Emperor, Red Bull Racing, Arts and music, with strongest over-indexing on Godspeed You! Black Emperor (214.74× the country average). Demographically, the Electronic engineering audience skews more male with an average age of 36.5, and over-indexes on personality traits such as LGBTQ+ Identity, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Electronic engineering fans

Demographic split for Electronic engineering audience in United States
MetricValue
Female28.6%
Male71.4%
Average age36.5
Estimated audience size3,135,860

Audience persona

The typical Electronic engineering fan in United States is more male, around 36.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Godspeed You! Black Emperor.

Top regions in United States

Top regions ranked by reach for Electronic engineering in United States
RegionReachAffinity
California467,8341.36×
Florida233,6511.1×
New York210,0561.2×
Texas196,6820.73×
North Carolina110,8181.17×
Illinois109,0921.04×
Georgia108,9781.13×
Pennsylvania102,0890.97×
New Jersey97,4461.22×
Ohio90,8180.94×
Virginia79,7761.04×
Washington75,3361.2×
Michigan71,7300.87×
Tennessee71,4561.14×
Maryland63,3571.18×
Arizona62,8470.98×
Massachusetts61,9881×
South Carolina54,1701.15×
Iowa48,9611.9×
Indiana48,0120.84×
Colorado47,3060.96×
Missouri45,5090.9×
Louisiana45,0521.11×
Alabama42,3060.97×
Wisconsin39,9670.85×
Minnesota39,1960.87×
Connecticut38,3021.22×
Oregon38,2781.06×
Oklahoma35,2961.01×
Kentucky34,1640.87×
Nevada33,0241.09×
Utah29,9481.07×
Mississippi28,1261.09×
Arkansas27,1681.05×
Kansas21,9570.89×
Nebraska16,9501.08×
Hawaii16,5811.23×
New Mexico15,2340.97×
Idaho14,6350.93×
West Virginia10,1350.69×
Delaware9,5851.11×
Rhode Island9,5300.95×
New Hampshire9,1100.74×
Washington, District of Columbia7,2050.76×
Maine7,1800.64×
Montana6,0920.7×
Alaska5,4170.81×
South Dakota5,2220.72×
Vermont4,9030.89×
North Dakota4,6220.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Electronic engineering audience
BrandAffinityCategory
Godspeed You! Black Emperor214.74×Music & Radio
Red Bull Racing20.78×Sports
Arts and music1.91×Arts & Culture
Sports1.83×Sports
Movies1.86×Movies & TV
Music1.77×Business & Career
Outdoor recreation1.9×Sports
Reading1.78×Literature
Games1.83×Games
Food and drink1.65×Food & Beverages
Consumer electronics1.75×Technology & Electronics
Pets1.81×Pets & Animals
Entertainment1.78×Movies & TV
Food1.66×Food & Beverages
Popular music2.37×Music & Radio
Motor vehicle2.56×Cars & Mobility
Live events1.64×Music & Radio
Manufacturing2.41×Business & Career
Adventure2.21×Travel & Leisure
Garden2.05×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Electronic engineering audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.11
Need for SecurityCONSERVATISM2.87
PatriotismCONSERVATISM2.74
Career OrientationPOWER1.97
Risk AppetiteTHRILL1.93
SustainabilityBALANCE1.87

Worldwide distribution

Worldwide audience distribution share by country for Electronic engineering
CountryShare
Germany11.7%
United States11.7%
India5.4%

See Electronic engineering audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Electronic engineering have in United States?

Electronic engineering has an estimated audience of 3,135,860 people in United States, concentrated in California and Florida.

What is the gender split and age of Electronic engineering fans?

28.6% of Electronic engineering fans are female, 71.4% are male, with an average age of 36.5 years.

Which brands do Electronic engineering fans like most?

Electronic engineering fans show strongest brand affinity for Godspeed You! Black Emperor (214.74×), Red Bull Racing (20.78×), and Arts and music (1.91×) over the country average.

Where do Electronic engineering fans live in United States?

Electronic engineering fans in United States are most concentrated in California (reach 467,834), Florida (reach 233,651), and New York (reach 210,056). These three regions account for the largest share of the active audience.

What other brands do Electronic engineering fans also like?

Beyond Electronic engineering itself, the audience over-indexes on Red Bull Racing (20.78×), Arts and music (1.91×), Sports (1.83×), and Movies (1.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Electronic engineering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.