Rascasse Audience Intelligence

Electronic engineering Audience in United States

A data profile of the people who buy, follow and care about Electronic engineering in United States — modelled from more than twelve digital signal sources. Electronic engineering has an estimated audience of 3,135,860 people in United States.

#246among Field of study in United States#4992among Topic in United States#837in Business & Career

The average Electronic engineering fan in United States is 36.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Godspeed You! Black Emperor, Red Bull Racing, Arts and music, with strongest over-indexing on Godspeed You! Black Emperor (214.74× the country average).

Demographically, the Electronic engineering audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Electronic engineering fan in United States is more male, around 36.5 years old, with strong Career Orientation tendencies and a notable affinity for Godspeed You! Black Emperor.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Electronic engineering profile in United States.

Audience size
3.1M
in United States
Gender
28.6%♀
71.4% male
Age
36.5
average years
Country rank
#9921
Topic in United States
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Electronic engineering fans

28.6% are female, 71.4% are male, average age 36.5.

Fig. 02

Gender split

28.6%
Female
71.4%
Male
Demographic split for Electronic engineering audience in United States
MetricValue
Female28.6%
Male71.4%
Average age36.5
Estimated audience size3,135,860
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Electronic engineering audience in United States
Age bracketShare%
16-1929%
20-2919%
30-3918%
40-4917%
50+18%
Fig. 04

Worldwide distribution

11.7%

of the worldwide Electronic engineering audience comes from United States.

Worldwide audience distribution share by country for Electronic engineering
CountryShare
Germany11.7%
United States11.7%
India5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Electronic engineering audience in United States is strongest.

Fig. 05

Top regions by affinity

Electronic engineering fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~70K2.60×
02California~400K1.27×
03Virginia~90K1.15×
04Maryland~60K1.13×
05Nebraska~20K1.13×
06North Carolina~100K1.12×
07New Jersey~90K1.12×
08Washington~70K1.10×
09Connecticut~30K1.10×
10Hawaii~10K1.10×
11Georgia~100K1.09×
12South Carolina~50K1.09×
13New York~200K1.08×
14Delaware~9K1.07×
15Mississippi~30K1.06×
16Tennessee~70K1.04×
17Louisiana~40K1.04×
18Oregon~40K1.03×
19Florida~200K1.02×
20Nevada~30K1.02×
21Kansas~30K1.02×
22Texas~300K1.01×
23Arkansas~30K1.00×
24New Mexico~20K1.00×
25Alabama~40K0.99×
26Utah~30K0.99×
27Illinois~100K0.98×
28Oklahoma~30K0.98×
29Vermont~5K0.98×
30Massachusetts~60K0.97×
31Rhode Island~10K0.97×
32Alaska~7K0.97×
33Colorado~50K0.96×
34Arizona~60K0.95×
35Idaho~10K0.95×
36South Dakota~7K0.95×
37North Dakota~6K0.94×
38Pennsylvania~100K0.93×
39Ohio~90K0.92×
40Missouri~50K0.91×
41West Virginia~10K0.90×
42Washington, District of Columbia~8K0.90×
43Montana~8K0.90×
44Michigan~70K0.89×
45Minnesota~40K0.88×
46Kentucky~30K0.88×
47New Hampshire~10K0.88×
48Wisconsin~40K0.87×
49Maine~10K0.86×
50Indiana~50K0.85×
Fig. 06

Affinity by region

Affinity by region — Electronic engineering, United States
0.85×1.00×2.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Electronic engineering audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Electronic engineering audience
#·InterestCategoryAffinity×
01Godspeed You! Black EmperorMusic & Radio214.74×
02Red Bull RacingSports20.78×
03Motor vehicleCars & Mobility2.56×
04ManufacturingBusiness & Career2.41×
05Popular musicMusic & Radio2.37×
06AdventureTravel & Leisure2.21×
07GardenHome & Garden2.05×
08Arts and musicArts & Culture1.91×
09Outdoor recreationSports1.90×
10MoviesMovies & TV1.86×
11SportsSports1.83×
12GamesGames1.83×
13PetsPets & Animals1.81×
14ReadingLiterature1.78×
15EntertainmentMovies & TV1.78×
16MusicBusiness & Career1.77×
17Consumer electronicsTechnology & Electronics1.75×
18FoodFood & Beverages1.66×
19Food and drinkFood & Beverages1.65×
20Live eventsMusic & Radio1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Electronic engineering audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Electronic engineering audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.69×
Urban LifestyleOPEN1.54×
Convenience OrientationPREMIUM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Electronic engineering audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.69×
CreativityOPEN0.95×
Social Media UsageJOY0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Electronic engineering have in United States?

Electronic engineering has an estimated audience of 3,135,860 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Electronic engineering fans?

28.6% of Electronic engineering fans are female, 71.4% are male, with an average age of 36.5 years.

03

Which brands do Electronic engineering fans like most?

Electronic engineering fans show strongest brand affinity for Godspeed You! Black Emperor (214.74×), Red Bull Racing (20.78×), and Arts and music (1.91×) over the country average.

04

Where do Electronic engineering fans live in United States?

Electronic engineering fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Electronic engineering fans also like?

Beyond Electronic engineering itself, the audience over-indexes on Red Bull Racing (20.78×), Arts and music (1.91×), Sports (1.83×), and Movies (1.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Electronic engineering audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Electronic engineering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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