Motor vehicle Audience in United States

Motor vehicle logo

Motor vehicle has an estimated audience of 64,931,757 people in United States. 31.7% are female, 68.3% are male, average age 39.4. Top regions: New York, New Jersey, Massachusetts. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Motor vehicle fan in United States is 39.4 years old, more male, and lives primarily in New York. The audience is concentrated in New York, New Jersey, Massachusetts. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Motor vehicle audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Family Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Motor vehicle fans

Demographic split for Motor vehicle audience in United States
MetricValue
Female31.7%
Male68.3%
Average age39.4
Estimated audience size64,931,757

Audience persona

The typical Motor vehicle fan in United States is more male, around 39.4 years old, with strong Family Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Motor vehicle in United States
RegionReachAffinity
New York12,005,2493.31×
New Jersey6,390,00012.88×
Massachusetts4,950,0004.89×
Florida3,445,5710.78×
Arizona2,955,0482.23×
Texas2,560,6980.46×
Pennsylvania1,923,1790.88×
Colorado1,698,0401.66×
Louisiana1,522,3201.82×
California1,478,2940.21×
Maryland1,320,2941.18×
Connecticut1,179,7561.81×
Ohio994,7320.5×
Virginia912,3610.58×
Georgia911,1910.46×
North Carolina693,6940.36×
Nevada641,6091.02×
Illinois467,6800.22×
New Mexico466,2511.43×
Kansas393,9140.77×
Tennessee356,4020.27×
South Carolina347,1610.36×
Indiana343,3190.29×
Delaware323,4161.81×
Maine290,4861.25×
Missouri288,3010.28×
Minnesota280,6850.3×
Rhode Island267,5831.29×
Alabama256,2150.28×
Washington254,5590.2×
Wisconsin251,0590.26×
Michigan241,7190.14×
New Hampshire238,3540.93×
Arkansas222,7170.42×
Kentucky207,8600.26×
Utah193,8760.33×
Oregon154,7940.21×
Oklahoma132,0050.18×
Iowa128,5490.24×
Mississippi114,9030.21×
West Virginia112,8890.37×
Washington, District of Columbia95,1810.49×
North Dakota94,3800.71×
Montana90,0210.5×
Idaho88,3210.27×
Nebraska84,1250.26×
Hawaii74,6880.27×
Vermont63,8020.56×
South Dakota31,6380.21×
Alaska26,5990.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Motor vehicle audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Planet Fitness3×Sports
Charles, Prince of Wales18.87×Politics & Society
CarGurus3.91×Cars & Mobility
Bass guitar3.11×Music & Radio
Golf Channel3.52×Sports
Clarinet5.35×Music & Radio
Funko5.78×Kids & Family
Saxophone5.05×Music & Radio
Hobby Lobby1.89×Home & Garden
Diaper bag3.24×Kids & Family
Payment card8.17×Fashion & Accessoires
Cello4.31×Music & Radio
SUVs1.8×Cars & Mobility
Best Buy1.79×Shopping
Taco Bell1.83×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Motor vehicle audience
TraitClusterScore
Family OrientationCONSERVATISM1.11
ExtroversionTHRILL1.07
Social Media UsageJOY1.06
Early Adopter MentalityPOWER1.06
Risk AppetiteTHRILL1.05
Luxury OrientationPREMIUM1.05

Worldwide distribution

Worldwide audience distribution share by country for Motor vehicle
CountryShare
United States21.0%
Italy5.0%
Germany4.8%

See Motor vehicle audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Motor vehicle have in United States?

Motor vehicle has an estimated audience of 64,931,757 people in United States, concentrated in New York and New Jersey.

What is the gender split and age of Motor vehicle fans?

31.7% of Motor vehicle fans are female, 68.3% are male, with an average age of 39.4 years.

Which brands do Motor vehicle fans like most?

Motor vehicle fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Motor vehicle fans live in United States?

Motor vehicle fans in United States are most concentrated in New York (reach 12,005,249), New Jersey (reach 6,390,000), and Massachusetts (reach 4,950,000). These three regions account for the largest share of the active audience.

What other brands do Motor vehicle fans also like?

Beyond Motor vehicle itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Motor vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.