Rascasse Audience Intelligence

Motor vehicle Audience in United States

A data profile of the people who buy, follow and care about Motor vehicle in United States — modelled from more than twelve digital signal sources. Motor vehicle has an estimated audience of 64,931,757 people in United States.

#182among Topic in United States#4in Cars & Mobility

The average Motor vehicle fan in United States is 39.4 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, Massachusetts.

Top brand affinities include Planet Fitness, Carpentry, SUVs, with strongest over-indexing on Planet Fitness (1.84× the country average).

Demographically, the Motor vehicle audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Motor vehicle fan in United States is more male, around 39.4 years old, with strong Patriotism tendencies and a notable affinity for Planet Fitness.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Motor vehicle profile in United States.

Audience size
64.9M
in United States
Gender
31.7%♀
68.3% male
Age
39.4
average years
Country rank
#235
Topic in United States
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Motor vehicle fans

31.7% are female, 68.3% are male, average age 39.4.

Fig. 02

Gender split

31.7%
Female
68.3%
Male
Demographic split for Motor vehicle audience in United States
MetricValue
Female31.7%
Male68.3%
Average age39.4
Estimated audience size64,931,757
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Motor vehicle audience in United States
Age bracketShare%
16-1922%
20-2918%
30-3918%
40-4920%
50+23%
Fig. 04

Worldwide distribution

21.0%

of the worldwide Motor vehicle audience comes from United States.

Worldwide audience distribution share by country for Motor vehicle
CountryShare
United States21.0%
Italy5.0%
Germany4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Motor vehicle audience in United States is strongest.

Fig. 05

Top regions by affinity

Motor vehicle fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~6.5M15.11×
02Massachusetts~5M4.60×
03New York~11M2.98×
04Delaware~400K2.02×
05Arizona~2M1.63×
06Colorado~1.5M1.60×
07Kansas~800K1.56×
08Connecticut~1M1.46×
09New Mexico~400K1.38×
10Louisiana~1M1.21×
11Rhode Island~200K1.08×
12Pennsylvania~2M1.01×
13Maryland~1M0.99×
14North Dakota~100K0.96×
15Maine~200K0.86×
16Alaska~100K0.84×
17New Hampshire~200K0.83×
18Vermont~90K0.82×
19South Dakota~100K0.79×
20Montana~100K0.76×
21West Virginia~200K0.71×
22Hawaii~200K0.68×
23Idaho~200K0.67×
24Washington, District of Columbia~100K0.67×
25Nebraska~200K0.65×
26Mississippi~300K0.64×
27Florida~2.5M0.61×
28Utah~400K0.61×
29Arkansas~300K0.61×
30Iowa~300K0.57×
31Oklahoma~400K0.55×
32Georgia~1M0.53×
33Kentucky~400K0.53×
34Nevada~300K0.53×
35South Carolina~500K0.52×
36Alabama~500K0.51×
37Oregon~400K0.50×
38Texas~3M0.49×
39Missouri~500K0.49×
40Wisconsin~500K0.48×
41Minnesota~400K0.47×
42North Carolina~900K0.46×
43Virginia~700K0.46×
44Tennessee~600K0.45×
45Indiana~500K0.45×
46Ohio~800K0.40×
47Washington~500K0.39×
48Michigan~600K0.38×
49Illinois~700K0.34×
50California~2M0.26×
Fig. 06

Affinity by region

Affinity by region — Motor vehicle, United States
0.26×1.00×15.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Motor vehicle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Motor vehicle audience
#·InterestCategoryAffinity×
01Industrial engineeringBusiness & Career4.18×
02Largemouth bassFood & Beverages3.60×
03Fly fishingSports2.67×
04Dump truckCars & Mobility2.47×
05CarpentryHome & Garden2.34×
06Electric carCars & Mobility2.20×
07Golf ChannelSports2.18×
08Muscle carCars & Mobility2.08×
09Discount TireShopping1.97×
10NASDAQBusiness & Career1.93×
11Bass guitarMusic & Radio1.89×
12LogisticsBusiness & Career1.85×
13Planet FitnessSports1.84×
14Solar energyHome & Garden1.84×
15MotorcyclesCars & Mobility1.76×
16Used carCars & Mobility1.69×
17PlumbingHome & Garden1.61×
18Electric guitarMusic & Radio1.55×
19SUVsCars & Mobility1.53×
20Financial servicesBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Motor vehicle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Motor vehicle audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.47×
Need for SecurityCONSERVATISM1.27×
Risk AppetiteTHRILL1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Motor vehicle audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.77×
MindfulnessBALANCE0.82×
Healthy LifestyleBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Motor vehicle have in United States?

Motor vehicle has an estimated audience of 64,931,757 people in United States, concentrated in New York and New Jersey.

02

What is the gender split and age of Motor vehicle fans?

31.7% of Motor vehicle fans are female, 68.3% are male, with an average age of 39.4 years.

03

Which brands do Motor vehicle fans like most?

Motor vehicle fans show strongest brand affinity for Planet Fitness (1.84×), Carpentry (2.34×), and SUVs (1.53×) over the country average.

04

Where do Motor vehicle fans live in United States?

Motor vehicle fans in United States are most concentrated in New York (reach ~11M), New Jersey (reach ~6.5M), and Massachusetts (reach ~5M). These three regions account for the largest share of the active audience.

05

What other brands do Motor vehicle fans also like?

Beyond Motor vehicle itself, the audience over-indexes on Carpentry (2.34×), SUVs (1.53×), Fly fishing (2.67×), and Bass guitar (1.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Motor vehicle audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Motor vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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