A data profile of the people who buy, follow and care about Motor vehicle in Spain — modelled from more than twelve digital signal sources. Motor vehicle has an estimated audience of 8,904,635 people in Spain.
Motor vehicle has an estimated audience of 8,904,635 people in Spain. 29.2% are female, 70.8% are male, average age 43.1. Top brand affinities: Motorcycle accessories, Motorcycle helmet, Touring motorcycle, Plug-in hybrid, Used car.
Top brand affinities include Motorcycle accessories, Motorcycle helmet, Touring motorcycle, with strongest over-indexing on Motorcycle accessories (3.21× the country average).
Demographically, the Motor vehicle audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Risk Appetite.
The typical Motor vehicle fan in Spain is more male, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for Motorcycle accessories.
The key figures that characterise the Motor vehicle profile in Spain.
29.2% are female, 70.8% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 29.2% |
| Male | 70.8% |
| Average age | 43.1 |
| Estimated audience size | 8,904,635 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 28% |
of the worldwide Motor vehicle audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.0% |
| Italy | 5.0% |
| Germany | 4.8% |
The strongest cross-interests of the Motor vehicle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Car wash | Cars & Mobility | 4.50× | ||
| 02 | Compact car | Cars & Mobility | 4.22× | ||
| 03 | Off-road vehicle | Cars & Mobility | 4.22× | ||
| 04 | Vintage car | Cars & Mobility | 4.13× | ||
| 05 | Carcare | Cars & Mobility | 3.96× | ||
| 06 | Touring motorcycle | Cars & Mobility | 3.62× | ||
| 07 | Motorcycle helmet | Cars & Mobility | 3.42× | ||
| 08 | AutoScout24 | Cars & Mobility | 3.30× | ||
| 09 | Motorcycle accessories | Cars & Mobility | 3.21× | ||
| 10 | Plug-in hybrid | Cars & Mobility | 3.18× | ||
| 11 | Used car | Cars & Mobility | 3.08× | ||
| 12 | Custom motorcycle | Cars & Mobility | 2.99× | ||
| 13 | Bild | News | 2.89× | ||
| 14 | Betfair | Games | 2.71× | ||
| 15 | Solar energy | Home & Garden | 2.61× | ||
| 16 | Motorsport | Cars & Mobility | 1.92× | ||
| 17 | Škoda Auto | Cars & Mobility | 1.91× | ||
| 18 | MotoGP | Sports | 1.82× | ||
| 19 | Energy | Home & Garden | 1.66× | ||
| 20 | Formula One | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.47× | |
| Risk Appetite | THRILL | 1.40× | |
| Indulgence | JOY | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.65× | |
| Creativity | OPEN | 0.67× | |
| Design Affinity | PREMIUM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Motor vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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