Motor vehicle Audience in Spain
Motor vehicle has an estimated audience of 8,904,635 people in Spain. 29.2% are female, 70.8% are male, average age 43.1. Top brand affinities: Used car, Iberia (airline), SUVs, Manchester City F.C., WhatsApp.
Top brand affinities include Used car, Iberia (airline), SUVs, with strongest over-indexing on Used car (4.3× the country average). Demographically, the Motor vehicle audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Need for Security, Luxury Orientation.
Category: Cars & Mobility · Type: Topic
Demographics of Motor vehicle fans
| Metric | Value |
|---|---|
| Female | 29.2% |
| Male | 70.8% |
| Average age | 43.1 |
| Estimated audience size | 8,904,635 |
Audience persona
The typical Motor vehicle fan in Spain is more male, around 43.1 years old, with strong Need for Security tendencies and a notable affinity for Used car.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Used car | 4.3× | Cars & Mobility |
| Iberia (airline) | 1.8× | Travel & Leisure |
| SUVs | 2.15× | Cars & Mobility |
| Manchester City F.C. | 2.94× | Sports |
| 1.59× | Internet & Social Media | |
| Motorsport | 2.63× | Cars & Mobility |
| Škoda Auto | 2.28× | Cars & Mobility |
| Car dealership | 3.65× | Cars & Mobility |
| Motorcycle accessories | 2.64× | Cars & Mobility |
| Compact car | 4.5× | Cars & Mobility |
| Volkswagen | 2× | Cars & Mobility |
| Local food | 2.08× | Food & Beverages |
| Movistar | 1.63× | Technology & Electronics |
| Motorcycle helmet | 2.83× | Cars & Mobility |
| Touring motorcycle | 2.94× | Cars & Mobility |
| Livemusic | 2.22× | Music & Radio |
| BMW | 1.99× | Cars & Mobility |
| MotoGP | 1.93× | Sports |
| Toyota | 1.93× | Cars & Mobility |
| Solar energy | 2.24× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.36 |
| Luxury Orientation | PREMIUM | 1.12 |
| Social Media Usage | JOY | 1.07 |
| Community Orientation | OPEN | 1 |
| Sports Activity | POWER | 1 |
| DIY Mentality | THRILL | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.0% |
| Italy | 5.0% |
| Germany | 4.8% |
See Motor vehicle audiences in other countries
More Cars & Mobility audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Motor vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.