Motor vehicle Audience in Brazil
Motor vehicle has an estimated audience of 11,996,648 people in Brazil. 31.1% are female, 68.9% are male, average age 39.5. Top brand affinities: Sociedade Esportiva Palmeiras, Sport Club Corinthians Paulista, Neymar, SUVs, Honda.
Top brand affinities include Sociedade Esportiva Palmeiras, Sport Club Corinthians Paulista, Neymar, with strongest over-indexing on Sociedade Esportiva Palmeiras (1.65× the country average). Demographically, the Motor vehicle audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Need for Security, Risk Appetite.
Category: Cars & Mobility · Type: Topic
Demographics of Motor vehicle fans
| Metric | Value |
|---|---|
| Female | 31.1% |
| Male | 68.9% |
| Average age | 39.5 |
| Estimated audience size | 11,996,648 |
Audience persona
The typical Motor vehicle fan in Brazil is more male, around 39.5 years old, with strong Need for Security tendencies and a notable affinity for Sociedade Esportiva Palmeiras.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sociedade Esportiva Palmeiras | 1.65× | Sports |
| Sport Club Corinthians Paulista | 1.63× | Sports |
| Neymar | 1.69× | Sports |
| SUVs | 2.3× | Cars & Mobility |
| Honda | 2.29× | Cars & Mobility |
| UEFA Champions League | 1.9× | Sports |
| Volkswagen | 2.38× | Cars & Mobility |
| WebMotors | 2.18× | Cars & Mobility |
| Mixed martial arts | 3.14× | Sports |
| Grêmio Foot-Ball Porto Alegrense | 1.54× | Sports |
| Sportingbet | 2.07× | Sports |
| BMW | 2.43× | Cars & Mobility |
| Magazine Luiza | 1.65× | Shopping |
| Toyota | 2.31× | Cars & Mobility |
| Cristiano Ronaldo | 1.51× | Sports |
| Audi | 2.86× | Cars & Mobility |
| Samsung | 1.68× | Technology & Electronics |
| Renault | 2.44× | Cars & Mobility |
| Peugeot | 2.51× | Cars & Mobility |
| Porsche | 2.42× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.13 |
| Risk Appetite | THRILL | 1.46 |
| Family Orientation | CONSERVATISM | 1.37 |
| Quality Awareness | PREMIUM | 1.33 |
| Luxury Orientation | PREMIUM | 1.29 |
| Patriotism | CONSERVATISM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.0% |
| Italy | 5.0% |
| Germany | 4.8% |
See Motor vehicle audiences in other countries
More Cars & Mobility audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Motor vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.