Fiat Audience in Brazil
Fiat has an estimated audience of 9,435,959 people in Brazil. 48.2% are female, 51.8% are male, average age 41.6. Top regions: São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities: Polo Ralph Lauren, Smart device, Hyundai, Ford Ka, Volkswagen.
The average Fiat fan in Brazil is 41.6 years old, balanced, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities include Polo Ralph Lauren, Smart device, Hyundai, with strongest over-indexing on Polo Ralph Lauren (14.28× the country average). Demographically, the Fiat audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer
Demographics of Fiat fans
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 41.6 |
| Estimated audience size | 9,435,959 |
Audience persona
The typical Fiat fan in Brazil is balanced, around 41.6 years old, with strong Need for Security tendencies and a notable affinity for Polo Ralph Lauren.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 1,722,768 | 0.7× |
| Minas Gerais | 1,124,888 | 1.15× |
| Rio de Janeiro | 692,463 | 0.78× |
| Bahia | 565,494 | 0.91× |
| Rio Grande do Sul | 547,098 | 0.98× |
| Paraná | 463,263 | 0.8× |
| Pernambuco | 442,511 | 1.02× |
| Santa Catarina | 399,767 | 0.92× |
| Ceará | 358,453 | 0.87× |
| Goiás | 333,165 | 0.92× |
| Maranhão | 318,440 | 1.35× |
| Pará | 300,528 | 0.98× |
| Mato Grosso | 241,908 | 1.37× |
| Espírito Santo | 221,341 | 1.13× |
| Paraíba | 186,685 | 0.98× |
| Piauí | 173,226 | 1.32× |
| Mato Grosso do Sul | 157,916 | 1.15× |
| Alagoas | 147,816 | 1.07× |
| Federal District | 141,259 | 0.9× |
| Rio Grande do Norte | 137,673 | 0.88× |
| Amazonas | 103,081 | 0.63× |
| Rondônia | 99,205 | 1.26× |
| Sergipe | 94,804 | 0.96× |
| Tocantins | 68,834 | 1.1× |
| Acre | 36,739 | 1.12× |
| Amapá | 31,426 | 0.94× |
| Roraima | 21,190 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Polo Ralph Lauren | 14.28× | Fashion & Accessoires |
| Smart device | 5.58× | Technology & Electronics |
| Hyundai | 3.64× | Cars & Mobility |
| Ford Ka | 3.64× | Cars & Mobility |
| Volkswagen | 2.51× | Cars & Mobility |
| Nature | 1.59× | Home & Garden |
| WebMotors | 2.26× | Cars & Mobility |
| Citroën | 3.64× | Cars & Mobility |
| SUVs | 2.15× | Cars & Mobility |
| Mixed martial arts | 3.18× | Sports |
| Peugeot | 3.05× | Cars & Mobility |
| Honda | 2× | Cars & Mobility |
| Magazine Luiza | 1.69× | Shopping |
| Renault | 2.62× | Cars & Mobility |
| Toyota | 2.31× | Cars & Mobility |
| 1.57× | Technology & Electronics | |
| Nissan | 2.56× | Cars & Mobility |
| Credit (finance) | 1.79× | Business & Career |
| Localiza | 1.77× | Cars & Mobility |
| Vivo (telecommunications) | 1.78× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.54 |
| Family Orientation | CONSERVATISM | 1.48 |
| Risk Appetite | THRILL | 1.36 |
| Quality Awareness | PREMIUM | 1.33 |
| Spirituality | BALANCE | 1.15 |
| Luxury Orientation | PREMIUM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 18.3% |
| Italy | 15.3% |
| United States | 7.5% |
See Fiat audiences in other countries
More Car manufacturer audiences in Brazil
- Honda (12,540,550)
- Volkswagen (11,071,568)
- BMW (7,762,210)
- Toyota (7,590,095)
- General Motors (7,069,242)
Frequently asked questions
How many fans does Fiat have in Brazil?
Fiat has an estimated audience of 9,435,959 people in Brazil, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of Fiat fans?
48.2% of Fiat fans are female, 51.8% are male, with an average age of 41.6 years.
Which brands do Fiat fans like most?
Fiat fans show strongest brand affinity for Polo Ralph Lauren (14.28×), Smart device (5.58×), and Hyundai (3.64×) over the country average.
Where do Fiat fans live in Brazil?
Fiat fans in Brazil are most concentrated in São Paulo (reach 1,722,768), Minas Gerais (reach 1,124,888), and Rio de Janeiro (reach 692,463). These three regions account for the largest share of the active audience.
What other brands do Fiat fans also like?
Beyond Fiat itself, the audience over-indexes on Smart device (5.58×), Hyundai (3.64×), Ford Ka (3.64×), and Volkswagen (2.51×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Fiat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.