A data profile of the people who buy, follow and care about Sweepstakes in Brazil — modelled from more than twelve digital signal sources. Sweepstakes has an estimated audience of 6,144,844 people in Brazil.
The average Sweepstakes fan in Brazil is 38.3 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Betano, Mega-Sena, Stake, with strongest over-indexing on Betano (16.91× the country average).
Demographically, the Sweepstakes audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Price Sensitivity, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Sweepstakes fan in Brazil is balanced, around 38.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Betano.
The key figures that characterise the Sweepstakes profile in Brazil.
51.5% are female, 48.5% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 38.3 |
| Estimated audience size | 6,144,844 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 28% | |
| 30-39 | 24% | |
| 40-49 | 18% | |
| 50+ | 16% |
of the worldwide Sweepstakes audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 25.6% |
| Japan | 14.5% |
| Brazil | 10.4% |
Where the Sweepstakes audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Acre | ~30K | 1.19× | |
| 02 | Roraima | ~20K | 1.19× | |
| 03 | Amapá | ~20K | 1.14× | |
| 04 | Tocantins | ~40K | 1.04× | |
| 05 | Rondônia | ~50K | 1.03× | |
| 06 | Federal District | ~100K | 1.01× | |
| 07 | Mato Grosso do Sul | ~90K | 1.00× | |
| 08 | Sergipe | ~60K | 1.00× | |
| 09 | Piauí | ~80K | 0.99× | |
| 10 | Paraíba | ~100K | 0.98× | |
| 11 | Alagoas | ~90K | 0.98× | |
| 12 | Rio Grande do Norte | ~100K | 0.97× | |
| 13 | Amazonas | ~100K | 0.96× | |
| 14 | Rio Grande do Sul | ~300K | 0.95× | |
| 15 | Mato Grosso | ~100K | 0.95× | |
| 16 | Maranhão | ~100K | 0.94× | |
| 17 | Pará | ~200K | 0.93× | |
| 18 | Espírito Santo | ~100K | 0.93× | |
| 19 | Pernambuco | ~300K | 0.92× | |
| 20 | Santa Catarina | ~300K | 0.91× | |
| 21 | São Paulo | ~1.5M | 0.90× | |
| 22 | Ceará | ~200K | 0.90× | |
| 23 | Goiás | ~200K | 0.90× | |
| 24 | Rio de Janeiro | ~500K | 0.89× | |
| 25 | Paraná | ~300K | 0.88× | |
| 26 | Bahia | ~400K | 0.87× | |
| 27 | Minas Gerais | ~500K | 0.82× |
The strongest cross-interests of the Sweepstakes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Scratchcard | Games | 28.24× | ||
| 02 | Stake | Games | 23.03× | ||
| 03 | Online casino | Games | 23.03× | ||
| 04 | Online bingo | Games | 17.77× | ||
| 05 | Betano | Games | 16.91× | ||
| 06 | Sports betting | Games | 16.91× | ||
| 07 | Bet365 | Games | 16.31× | ||
| 08 | Luck | Health | 16.27× | ||
| 09 | Giveaways | Shopping | 14.35× | ||
| 10 | Unibet | Games | 13.51× | ||
| 11 | Mega-Sena | Games | 12.75× | ||
| 12 | Lottery | Games | 12.33× | ||
| 13 | Betfair | Games | 11.04× | ||
| 14 | BetMGM | Games | 7.64× | ||
| 15 | Zebra | Music & Radio | 5.60× | ||
| 16 | Sportingbet | Sports | 5.53× | ||
| 17 | Auto mechanic | Cars & Mobility | 4.72× | ||
| 18 | Loterias da CAIXA | Games | 3.71× | ||
| 19 | WebMotors | Cars & Mobility | 2.74× | ||
| 20 | Consortium | Business & Career | 2.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 3.76× | |
| Risk Appetite | THRILL | 2.76× | |
| Family Orientation | CONSERVATISM | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.71× | |
| Spirituality | BALANCE | 0.72× | |
| Tradition | CONSERVATISM | 0.79× |
Sweepstakes has an estimated audience of 6,144,844 people in Brazil, concentrated in São Paulo and Minas Gerais.
51.5% of Sweepstakes fans are female, 48.5% are male, with an average age of 38.3 years.
Sweepstakes fans show strongest brand affinity for Betano (16.91×), Mega-Sena (12.75×), and Stake (23.03×) over the country average.
Sweepstakes fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Minas Gerais (reach ~500K), and Rio de Janeiro (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Sweepstakes itself, the audience over-indexes on Mega-Sena (12.75×), Stake (23.03×), Betfair (11.04×), and Scratchcard (28.24×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Sweepstakes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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