Rascasse Audience Intelligence

Sweepstakes Audience in Germany

A data profile of the people who buy, follow and care about Sweepstakes in Germany — modelled from more than twelve digital signal sources. Sweepstakes has an estimated audience of 2,288,473 people in Germany.

#24among Gaming genre in Germany#1721among Topic in Germany#74in Games

The average Sweepstakes fan in Germany is 39.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Wunschgutschein, Discount card, Welsh Corgi, with strongest over-indexing on Wunschgutschein (4.52× the country average).

Demographically, the Sweepstakes audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Price Sensitivity, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sweepstakes fan in Germany is more female, around 39.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Wunschgutschein.

Category: Games · Type: Topic · Subtype: Gaming genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sweepstakes profile in Germany.

Audience size
2.3M
in Germany
Gender
58.8%♀
41.2% male
Age
39.4
average years
Country rank
#2915
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sweepstakes fans

58.8% are female, 41.2% are male, average age 39.4.

Fig. 02

Gender split

58.8%
Female
41.2%
Male
Demographic split for Sweepstakes audience in Germany
MetricValue
Female58.8%
Male41.2%
Average age39.4
Estimated audience size2,288,473
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Sweepstakes audience in Germany
Age bracketShare%
16-1920%
20-2920%
30-3919%
40-4922%
50+20%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Sweepstakes audience comes from Germany.

Worldwide audience distribution share by country for Sweepstakes
CountryShare
United States25.6%
Japan14.5%
Brazil10.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sweepstakes audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sweepstakes fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~100K1.25×
02Bayern~400K1.22×
03Saarland~30K1.19×
04Baden-Württemberg~400K1.13×
05Nordrhein-Westfalen~600K1.12×
06Niedersachsen~200K1.10×
07Mecklenburg-Vorpommern~50K1.10×
08Rheinland-Pfalz~100K1.02×
09Berlin~100K1.02×
10Thüringen~60K0.99×
11Hamburg~50K0.92×
12Hessen~200K0.91×
13Brandenburg~60K0.90×
14Sachsen~100K0.89×
15Sachsen-Anhalt~50K0.77×
16Bremen~10K0.67×
Fig. 06

Affinity by region

Affinity by region — Sweepstakes, Germany
0.67×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sweepstakes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sweepstakes audience
#·InterestCategoryAffinity×
01SwagbucksShopping13.72×
02PsychometricsHealth13.44×
03Discount cardShopping9.89×
04Cashback (film)Movies & TV9.41×
05FleaPets & Animals8.57×
06Norwegian Forest catPets & Animals6.27×
07Vet-ConceptPets & Animals4.88×
08WunschgutscheinShopping4.52×
09Advent calendarKids & Family4.45×
10Welsh CorgiPets & Animals4.03×
11PaybackShopping3.34×
12Cooking showFood & Beverages3.19×
13Pomeranian (dog)Pets & Animals3.04×
14Unique GiftsShopping2.99×
15Jenna OrtegaMovies & TV2.93×
16Landscape designBusiness & Career2.74×
17Healthy foodHealth2.68×
18Dog harnessPets & Animals2.40×
19Healthy habitsHealth2.32×
20Dog walkingPets & Animals2.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sweepstakes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sweepstakes audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM3.19×
IndividualismJOY1.49×
Convenience OrientationPREMIUM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sweepstakes audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.71×
SpiritualityBALANCE0.72×
Quality AwarenessPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sweepstakes have in Germany?

Sweepstakes has an estimated audience of 2,288,473 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sweepstakes fans?

58.8% of Sweepstakes fans are female, 41.2% are male, with an average age of 39.4 years.

03

Which brands do Sweepstakes fans like most?

Sweepstakes fans show strongest brand affinity for Wunschgutschein (4.52×), Discount card (9.89×), and Welsh Corgi (4.03×) over the country average.

04

Where do Sweepstakes fans live in Germany?

Sweepstakes fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Sweepstakes fans also like?

Beyond Sweepstakes itself, the audience over-indexes on Discount card (9.89×), Welsh Corgi (4.03×), Advent calendar (4.45×), and Pomeranian (dog) (3.04×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Gaming genre audiences in Germany

See Sweepstakes audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sweepstakes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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