Sweepstakes Audience in Germany
Sweepstakes has an estimated audience of 2,288,473 people in Germany. 58.8% are female, 41.2% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Wunschgutschein, Discount card, Welsh Corgi, Advent calendar, Pomeranian (dog).
The average Sweepstakes fan in Germany is 39.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Wunschgutschein, Discount card, Welsh Corgi, with strongest over-indexing on Wunschgutschein (4.52× the country average). Demographically, the Sweepstakes audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Pet Ownership, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Topic · Subtype: Gaming genre
Demographics of Sweepstakes fans
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 39.4 |
| Estimated audience size | 2,288,473 |
Audience persona
The typical Sweepstakes fan in Germany is more female, around 39.4 years old, with strong Pet Ownership tendencies and a notable affinity for Wunschgutschein.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 601,554 | 1.2× |
| Bayern | 449,412 | 1.22× |
| Baden-Württemberg | 369,351 | 1.18× |
| Niedersachsen | 263,790 | 1.19× |
| Hessen | 153,963 | 0.88× |
| Rheinland-Pfalz | 121,222 | 1.06× |
| Berlin | 110,758 | 1.08× |
| Sachsen | 98,989 | 0.88× |
| Schleswig-Holstein | 89,447 | 1.09× |
| Brandenburg | 68,618 | 0.97× |
| Hamburg | 49,531 | 0.96× |
| Mecklenburg-Vorpommern | 47,290 | 1.08× |
| Thüringen | 47,210 | 0.81× |
| Sachsen-Anhalt | 41,992 | 0.71× |
| Saarland | 31,921 | 1.14× |
| Bremen | 10,837 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wunschgutschein | 4.52× | Shopping |
| Discount card | 9.89× | Shopping |
| Welsh Corgi | 4.03× | Pets & Animals |
| Advent calendar | 4.45× | Kids & Family |
| Pomeranian (dog) | 3.04× | Pets & Animals |
| Payback | 3.34× | Shopping |
| Healthy habits | 2.32× | Health |
| Jenna Ortega | 2.93× | Movies & TV |
| Cashback (film) | 9.41× | Movies & TV |
| Psychometrics | 13.44× | Health |
| Landscape design | 2.74× | Business & Career |
| Wetter.com | 1.7× | Home & Garden |
| Cooking show | 3.19× | Food & Beverages |
| Swagbucks | 13.72× | Shopping |
| Unique Gifts | 2.99× | Shopping |
| Dog walking | 2.12× | Pets & Animals |
| Flea | 8.57× | Pets & Animals |
| Norwegian Forest cat | 6.27× | Pets & Animals |
| Vet-Concept | 4.88× | Pets & Animals |
| Healthy food | 2.68× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.72 |
| DIY Mentality | THRILL | 1.48 |
| LGBTQ+ Identity | OPEN | 1.38 |
| Sports Activity | POWER | 1.36 |
| Family Orientation | CONSERVATISM | 1.34 |
| Sustainability | BALANCE | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.6% |
| Japan | 14.5% |
| Brazil | 10.4% |
See Sweepstakes audiences in other countries
More Gaming genre audiences in Germany
- Video games (15,840,709)
- Mobile game (9,316,059)
- Online games (8,924,196)
- Adventure game (8,104,093)
- First-person shooter games (6,744,154)
Frequently asked questions
How many fans does Sweepstakes have in Germany?
Sweepstakes has an estimated audience of 2,288,473 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sweepstakes fans?
58.8% of Sweepstakes fans are female, 41.2% are male, with an average age of 39.4 years.
Which brands do Sweepstakes fans like most?
Sweepstakes fans show strongest brand affinity for Wunschgutschein (4.52×), Discount card (9.89×), and Welsh Corgi (4.03×) over the country average.
Where do Sweepstakes fans live in Germany?
Sweepstakes fans in Germany are most concentrated in Nordrhein-Westfalen (reach 601,554), Bayern (reach 449,412), and Baden-Württemberg (reach 369,351). These three regions account for the largest share of the active audience.
What other brands do Sweepstakes fans also like?
Beyond Sweepstakes itself, the audience over-indexes on Discount card (9.89×), Welsh Corgi (4.03×), Advent calendar (4.45×), and Pomeranian (dog) (3.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sweepstakes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.