Rascasse Audience Intelligence

Vet-Concept Target Market in Germany

A data profile of the people who buy, follow and care about Vet-Concept in Germany — modelled from more than twelve digital signal sources. Vet-Concept has an estimated audience of 1,647,547 people in Germany.

#514among Brand in Germany#107in Pets & Animals

The average Vet-Concept fan in Germany is 45.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Veterinary medicine, Lena Meyer-Landrut, Electric bicycle, with strongest over-indexing on Veterinary medicine (13.75× the country average).

Demographically, the Vet-Concept audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Vet-Concept fan in Germany is more female, around 45.1 years old, with strong Community Orientation tendencies and a notable affinity for Veterinary medicine.

Category: Pets & Animals · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vet-Concept profile in Germany.

Audience size
1.6M
in Germany
Gender
84.4%♀
15.6% male
Age
45.1
average years
Country rank
#4081
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Vet-Concept

84.4% are female, 15.6% are male, average age 45.1.

Fig. 02

Gender split

84.4%
Female
15.6%
Male
Demographic split for Vet-Concept audience in Germany
MetricValue
Female84.4%
Male15.6%
Average age45.1
Estimated audience size1,647,547
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Vet-Concept audience in Germany
Age bracketShare%
16-197%
20-2914%
30-3918%
40-4932%
50+29%
Fig. 04

Worldwide distribution

84.1%

of the worldwide Vet-Concept audience comes from Germany.

Worldwide audience distribution share by country for Vet-Concept
CountryShare
Germany84.1%
Austria8.4%
Switzerland7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vet-Concept audience in Germany is strongest.

Fig. 05

Top regions by affinity

Vet-Concept customers by region in Germany
#RegionReachAffinity×
01Saarland~40K2.25×
02Rheinland-Pfalz~200K1.99×
03Schleswig-Holstein~70K1.20×
04Niedersachsen~200K1.10×
05Nordrhein-Westfalen~400K1.02×
06Hessen~100K0.93×
07Brandenburg~50K0.91×
08Mecklenburg-Vorpommern~30K0.83×
09Bayern~200K0.82×
10Sachsen-Anhalt~30K0.81×
11Sachsen~60K0.80×
12Thüringen~30K0.80×
13Baden-Württemberg~200K0.78×
14Hamburg~20K0.67×
15Berlin~40K0.59×
16Bremen~8K0.57×
Fig. 06

Affinity by region

Affinity by region — Vet-Concept, Germany
0.57×1.00×2.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vet-Concept audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vet-Concept audience
#·InterestCategoryAffinity×
01Veterinary medicineBusiness & Career13.75×
02Aloe veraHealth12.28×
03Tasso e.V.Pets & Animals9.95×
04Martin RütterPets & Animals7.54×
05Lena Meyer-LandrutMusic & Radio7.05×
06Electric bicycleCars & Mobility5.74×
07Mineral waterFood & Beverages5.73×
08SweepstakesGames4.88×
09NordseeFood & Beverages4.49×
10Andy BorgMusic & Radio4.43×
11FressnapfShopping3.33×
12ZooKids & Family3.25×
13QVCMovies & TV3.08×
14Animal rightsPolitics & Society2.82×
15Garden centreHome & Garden2.75×
16MedicineBusiness & Career2.05×
17PodcastMusic & Radio1.95×
18DeichmannShopping1.93×
19EdekaShopping1.60×
20Obi (store)Shopping1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vet-Concept audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vet-Concept audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.60×
Convenience OrientationPREMIUM2.10×
Pet OwnershipJOY1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vet-Concept audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.51×
Early Adopter MentalityPOWER0.53×
Luxury OrientationPREMIUM0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Vet-Concept's target market in Germany?

Vet-Concept's target market in Germany covers an estimated 1,647,547 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Vet-Concept customers?

84.4% of the Vet-Concept audience are female, 15.6% are male, with an average age of 45.1 years.

03

Which brands do Vet-Concept fans like most?

Vet-Concept fans show strongest brand affinity for Veterinary medicine (13.75×), Lena Meyer-Landrut (7.05×), and Electric bicycle (5.74×) over the country average.

04

Where do Vet-Concept fans live in Germany?

Vet-Concept fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Vet-Concept fans also like?

Beyond Vet-Concept itself, the audience over-indexes on Lena Meyer-Landrut (7.05×), Electric bicycle (5.74×), Aloe vera (12.28×), and Fressnapf (3.33×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Vet-Concept audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Vet-Concept. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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