Vet-Concept Audience in Germany
Vet-Concept has an estimated audience of 1,611,949 people in Germany. 84.4% are female, 15.6% are male, average age 45.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Veterinary medicine, Fressnapf, Electric bicycle, Lena Meyer-Landrut, Pet food.
The average Vet-Concept fan in Germany is 45.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Veterinary medicine, Fressnapf, Electric bicycle, with strongest over-indexing on Veterinary medicine (11.25× the country average). Demographically, the Vet-Concept audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Pet Ownership, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Brand
Demographics of Vet-Concept fans
| Metric | Value |
|---|---|
| Female | 84.4% |
| Male | 15.6% |
| Average age | 45.1 |
| Estimated audience size | 1,611,949 |
Audience persona
The typical Vet-Concept fan in Germany is more female, around 45.1 years old, with strong Pet Ownership tendencies and a notable affinity for Veterinary medicine.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 373,867 | 1.06× |
| Bayern | 225,555 | 0.87× |
| Baden-Württemberg | 172,406 | 0.78× |
| Niedersachsen | 171,489 | 1.1× |
| Rheinland-Pfalz | 159,320 | 1.97× |
| Hessen | 118,403 | 0.96× |
| Schleswig-Holstein | 70,198 | 1.21× |
| Sachsen | 64,488 | 0.82× |
| Brandenburg | 45,533 | 0.91× |
| Berlin | 43,894 | 0.61× |
| Saarland | 42,952 | 2.17× |
| Sachsen-Anhalt | 33,699 | 0.81× |
| Thüringen | 30,192 | 0.74× |
| Hamburg | 25,958 | 0.71× |
| Mecklenburg-Vorpommern | 23,769 | 0.77× |
| Bremen | 7,013 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Veterinary medicine | 11.25× | Business & Career |
| Fressnapf | 4.86× | Shopping |
| Electric bicycle | 5.1× | Cars & Mobility |
| Lena Meyer-Landrut | 5.6× | Music & Radio |
| Pet food | 2.96× | Pets & Animals |
| Obi (store) | 1.87× | Shopping |
| QVC | 2.96× | Movies & TV |
| Sweepstakes | 5.09× | Games |
| Tchibo | 2.42× | Shopping |
| Andy Borg | 3.77× | Music & Radio |
| Deichmann | 1.93× | Shopping |
| Thomas Gottschalk | 2.57× | Movies & TV |
| Schlager music | 2.31× | Music & Radio |
| Edeka | 1.64× | Shopping |
| Aloe vera | 8.9× | Health |
| Gute Zeiten, schlechte Zeiten | 2.28× | Movies & TV |
| Pet store | 2.47× | Pets & Animals |
| Medicine | 1.91× | Business & Career |
| Animal rights | 2.74× | Politics & Society |
| Lidl | 1.51× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.96 |
| Community Orientation | OPEN | 2.04 |
| Family Orientation | CONSERVATISM | 1.58 |
| Convenience Orientation | PREMIUM | 1.39 |
| Tradition | CONSERVATISM | 1.34 |
| DIY Mentality | THRILL | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 83.9% |
| Austria | 8.5% |
| Switzerland | 7.3% |
See Vet-Concept audiences in other countries
More Pets & Animals audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Vet-Concept have in Germany?
Vet-Concept has an estimated audience of 1,611,949 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Vet-Concept fans?
84.4% of Vet-Concept fans are female, 15.6% are male, with an average age of 45.1 years.
Which brands do Vet-Concept fans like most?
Vet-Concept fans show strongest brand affinity for Veterinary medicine (11.25×), Fressnapf (4.86×), and Electric bicycle (5.1×) over the country average.
Where do Vet-Concept fans live in Germany?
Vet-Concept fans in Germany are most concentrated in Nordrhein-Westfalen (reach 373,867), Bayern (reach 225,555), and Baden-Württemberg (reach 172,406). These three regions account for the largest share of the active audience.
What other brands do Vet-Concept fans also like?
Beyond Vet-Concept itself, the audience over-indexes on Fressnapf (4.86×), Electric bicycle (5.1×), Lena Meyer-Landrut (5.6×), and Pet food (2.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vet-Concept. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.