Rascasse Audience Intelligence

Nordsee Target Market in Germany

A data profile of the people who buy, follow and care about Nordsee in Germany — modelled from more than twelve digital signal sources. Nordsee has an estimated audience of 2,989,222 people in Germany.

#6among Fast food restaurants in Germany#260among Brand in Germany#109in Food & Beverages

The average Nordsee fan in Germany is 47.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.

Top brand affinities include Netto Marken-Discount, Street One, reisenthel, with strongest over-indexing on Netto Marken-Discount (3.89× the country average).

Demographically, the Nordsee audience skews more female with an average age of 47.4, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Nordsee fan in Germany is more female, around 47.4 years old, with strong Community Orientation tendencies and a notable affinity for Netto Marken-Discount.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nordsee profile in Germany.

Audience size
3M
in Germany
Gender
85.2%♀
14.8% male
Age
47.4
average years
Country rank
#2127
Brand in Germany
Fig. 01

Search interest · 12-month trend

-42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Nordsee

85.2% are female, 14.8% are male, average age 47.4.

Fig. 02

Gender split

85.2%
Female
14.8%
Male
Demographic split for Nordsee audience in Germany
MetricValue
Female85.2%
Male14.8%
Average age47.4
Estimated audience size2,989,222
Fig. 03

Age distribution

Ø 47.4
average years
Age distribution of the Nordsee audience in Germany
Age bracketShare%
16-194%
20-294%
30-397%
40-4973%
50+12%
Fig. 04

Worldwide distribution

84.0%

of the worldwide Nordsee audience comes from Germany.

Worldwide audience distribution share by country for Nordsee
CountryShare
Germany84.0%
Austria3.3%
Netherlands2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nordsee audience in Germany is strongest.

Fig. 05

Top regions by affinity

Nordsee customers by region in Germany
#RegionReachAffinity×
01Niedersachsen~500K1.63×
02Bremen~40K1.57×
03Nordrhein-Westfalen~900K1.23×
04Schleswig-Holstein~100K1.23×
05Hamburg~90K1.15×
06Hessen~300K1.07×
07Rheinland-Pfalz~200K1.01×
08Baden-Württemberg~400K0.92×
09Bayern~500K0.91×
10Berlin~100K0.81×
11Thüringen~70K0.79×
12Sachsen~100K0.78×
13Sachsen-Anhalt~60K0.75×
14Brandenburg~70K0.73×
15Mecklenburg-Vorpommern~50K0.73×
16Saarland~30K0.73×
Fig. 06

Affinity by region

Affinity by region — Nordsee, Germany
0.73×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nordsee audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nordsee audience
#·InterestCategoryAffinity×
01MonchhichiKids & Family8.96×
02reisenthelFashion & Accessoires8.18×
03DehnerHome & Garden7.44×
04Street OneFashion & Accessoires6.64×
05Electronic data interchangeTechnology & Electronics6.19×
06Holiday cottageTravel & Leisure6.16×
07In aller FreundschaftMovies & TV5.78×
08Ernsting's familyShopping4.76×
09Bares für RaresMovies & TV4.73×
10Garden centreHome & Garden4.60×
11Storm of LoveMovies & TV4.49×
12QVCMovies & TV4.48×
13Wetter.comHome & Garden4.41×
14Roland KaiserMusic & Radio4.22×
15Netto Marken-DiscountShopping3.89×
16TchiboShopping3.58×
17CHECK24Business & Career3.38×
18BauhausShopping3.10×
19REWEShopping2.49×
20TagesschauMovies & TV2.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nordsee audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nordsee audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.01×
Convenience OrientationPREMIUM1.94×
TraditionCONSERVATISM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nordsee audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.57×
Luxury OrientationPREMIUM0.72×
SustainabilityBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Nordsee's target market in Germany?

Nordsee's target market in Germany covers an estimated 2,989,222 people, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of Nordsee customers?

85.2% of the Nordsee audience are female, 14.8% are male, with an average age of 47.4 years.

03

Which brands do Nordsee fans like most?

Nordsee fans show strongest brand affinity for Netto Marken-Discount (3.89×), Street One (6.64×), and reisenthel (8.18×) over the country average.

04

Where do Nordsee fans live in Germany?

Nordsee fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Niedersachsen (reach ~500K), and Bayern (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Nordsee fans also like?

Beyond Nordsee itself, the audience over-indexes on Street One (6.64×), reisenthel (8.18×), Dehner (7.44×), and Holiday cottage (6.16×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fast food restaurants audiences in Germany

See Nordsee audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Nordsee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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