Nordsee Audience in Germany
Nordsee has an estimated audience of 3,292,046 people in Germany. 85.2% are female, 14.8% are male, average age 47.4. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Wetter.com, Netto Marken-Discount, Street One, reisenthel, Dehner.
The average Nordsee fan in Germany is 47.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Wetter.com, Netto Marken-Discount, Street One, with strongest over-indexing on Wetter.com (4.41× the country average). Demographically, the Nordsee audience skews more female with an average age of 47.4, and over-indexes on personality traits such as Pet Ownership, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants
Demographics of Nordsee fans
| Metric | Value |
|---|---|
| Female | 85.2% |
| Male | 14.8% |
| Average age | 47.4 |
| Estimated audience size | 3,292,046 |
Audience persona
The typical Nordsee fan in Germany is more female, around 47.4 years old, with strong Pet Ownership tendencies and a notable affinity for Wetter.com.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 935,764 | 1.3× |
| Niedersachsen | 541,178 | 1.69× |
| Bayern | 474,801 | 0.9× |
| Baden-Württemberg | 420,157 | 0.94× |
| Hessen | 274,294 | 1.09× |
| Rheinland-Pfalz | 169,897 | 1.03× |
| Schleswig-Holstein | 134,060 | 1.13× |
| Sachsen | 122,306 | 0.76× |
| Berlin | 121,571 | 0.83× |
| Hamburg | 83,717 | 1.13× |
| Brandenburg | 74,920 | 0.73× |
| Thüringen | 66,145 | 0.79× |
| Sachsen-Anhalt | 60,456 | 0.71× |
| Mecklenburg-Vorpommern | 45,524 | 0.72× |
| Bremen | 43,711 | 1.55× |
| Saarland | 28,355 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wetter.com | 4.41× | Home & Garden |
| Netto Marken-Discount | 3.89× | Shopping |
| Street One | 6.64× | Fashion & Accessoires |
| reisenthel | 8.18× | Fashion & Accessoires |
| Dehner | 7.44× | Home & Garden |
| Holiday cottage | 6.16× | Travel & Leisure |
| Bauhaus | 3.1× | Shopping |
| Monchhichi | 8.96× | Kids & Family |
| Gala | 3.13× | News |
| QVC | 4.48× | Movies & TV |
| In aller Freundschaft | 5.78× | Movies & TV |
| Ernsting's family | 4.76× | Shopping |
| CHECK24 | 3.38× | Business & Career |
| Roland Kaiser | 4.22× | Music & Radio |
| Aral AG | 3× | Cars & Mobility |
| Garden centre | 4.6× | Home & Garden |
| Electronic data interchange | 6.19× | Technology & Electronics |
| Storm of Love | 4.49× | Movies & TV |
| REWE | 2.49× | Shopping |
| Tchibo | 3.58× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.66 |
| Community Orientation | OPEN | 1.52 |
| Family Orientation | CONSERVATISM | 1.4 |
| DIY Mentality | THRILL | 1.34 |
| Convenience Orientation | PREMIUM | 1.32 |
| LGBTQ+ Identity | OPEN | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 84.2% |
| Austria | 3.2% |
| Netherlands | 3.1% |
See Nordsee audiences in other countries
More Fast food restaurants audiences in Germany
- Burger King (12,840,886)
- McDonald's (8,853,822)
- Subway (5,811,455)
- KFC (5,625,564)
- Goldies (2,686,860)
Frequently asked questions
How many fans does Nordsee have in Germany?
Nordsee has an estimated audience of 3,292,046 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Nordsee fans?
85.2% of Nordsee fans are female, 14.8% are male, with an average age of 47.4 years.
Which brands do Nordsee fans like most?
Nordsee fans show strongest brand affinity for Wetter.com (4.41×), Netto Marken-Discount (3.89×), and Street One (6.64×) over the country average.
Where do Nordsee fans live in Germany?
Nordsee fans in Germany are most concentrated in Nordrhein-Westfalen (reach 935,764), Niedersachsen (reach 541,178), and Bayern (reach 474,801). These three regions account for the largest share of the active audience.
What other brands do Nordsee fans also like?
Beyond Nordsee itself, the audience over-indexes on Netto Marken-Discount (3.89×), Street One (6.64×), reisenthel (8.18×), and Dehner (7.44×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nordsee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.