Medicine Audience in Germany
Medicine has an estimated audience of 12,028,162 people in Germany. 61.1% are female, 38.9% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Therapy, PubMed, Health care, DocMorris.
The average Medicine fan in Germany is 41.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Therapy, PubMed, with strongest over-indexing on Tagesschau (2.02× the country average). Demographically, the Medicine audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Medicine fans
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 41.2 |
| Estimated audience size | 12,028,162 |
Audience persona
The typical Medicine fan in Germany is more female, around 41.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,731,447 | 1.04× |
| Bayern | 2,099,452 | 1.09× |
| Baden-Württemberg | 1,621,726 | 0.99× |
| Hessen | 1,171,050 | 1.28× |
| Niedersachsen | 961,801 | 0.82× |
| Berlin | 744,694 | 1.38× |
| Sachsen | 578,274 | 0.98× |
| Rheinland-Pfalz | 575,123 | 0.95× |
| Schleswig-Holstein | 445,793 | 1.03× |
| Brandenburg | 365,051 | 0.98× |
| Thüringen | 339,800 | 1.11× |
| Hamburg | 309,288 | 1.14× |
| Sachsen-Anhalt | 256,865 | 0.82× |
| Mecklenburg-Vorpommern | 244,880 | 1.07× |
| Saarland | 114,561 | 0.78× |
| Bremen | 92,312 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.02× | Movies & TV |
| Therapy | 1.85× | Health |
| PubMed | 5.21× | Internet & Social Media |
| Health care | 1.71× | Business & Career |
| DocMorris | 2.05× | Health |
| Bonprix | 1.59× | Shopping |
| Nursing | 1.95× | Business & Career |
| Shop Apotheke | 1.66× | Shopping |
| Wetter.de | 1.59× | Home & Garden |
| Veterinary medicine | 1.79× | Business & Career |
| Self-esteem | 1.95× | Health |
| Peacemaker | 1.65× | Movies & TV |
| Self-knowledge (psychology) | 1.84× | Health |
| QVC | 1.51× | Movies & TV |
| Maltese (dog) | 1.67× | Pets & Animals |
| Preventive healthcare | 2.05× | Health |
| Physician | 2.1× | Business & Career |
| Hospital | 1.78× | Health |
| Permanent makeup | 1.57× | Beauty & Wellness |
| Eyelash | 1.55× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.37 |
| Indulgence | JOY | 1.27 |
| Tradition | CONSERVATISM | 1.21 |
| Family Orientation | CONSERVATISM | 1.21 |
| Sports Activity | POWER | 1.18 |
| Mindfulness | BALANCE | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.1% |
| Brazil | 5.0% |
| Italy | 4.9% |
See Medicine audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Medicine have in Germany?
Medicine has an estimated audience of 12,028,162 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Medicine fans?
61.1% of Medicine fans are female, 38.9% are male, with an average age of 41.2 years.
Which brands do Medicine fans like most?
Medicine fans show strongest brand affinity for Tagesschau (2.02×), Therapy (1.85×), and PubMed (5.21×) over the country average.
Where do Medicine fans live in Germany?
Medicine fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,731,447), Bayern (reach 2,099,452), and Baden-Württemberg (reach 1,621,726). These three regions account for the largest share of the active audience.
What other brands do Medicine fans also like?
Beyond Medicine itself, the audience over-indexes on Therapy (1.85×), PubMed (5.21×), Health care (1.71×), and DocMorris (2.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Medicine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.