Medicine Audience in Germany
A data profile of the people who buy, follow and care about Medicine in Germany — modelled from more than twelve digital signal sources. Medicine has an estimated audience of 12,028,162 people in Germany.
The average Medicine fan in Germany is 41.2 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Tagesschau, Therapy, PubMed, with strongest over-indexing on Tagesschau (2.02× the country average).
Demographically, the Medicine audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Healthy Lifestyle, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Medicine fan in Germany is more female, around 41.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Tagesschau.
At a glance
The key figures that characterise the Medicine profile in Germany.
Search interest · 12-month trend
Demographics of Medicine fans
61.1% are female, 38.9% are male, average age 41.2.
Gender split
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 41.2 |
| Estimated audience size | 12,028,162 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 23% |
Worldwide distribution
of the worldwide Medicine audience comes from Germany.
| Country | Share |
|---|---|
| United States | 21.1% |
| Brazil | 5.0% |
| Italy | 4.9% |
Geography
Where the Medicine audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~700K | 1.32× | |
| 02 | Hessen | ~1M | 1.22× | |
| 03 | Thüringen | ~300K | 1.12× | |
| 04 | Hamburg | ~300K | 1.12× | |
| 05 | Bayern | ~2M | 1.06× | |
| 06 | Mecklenburg-Vorpommern | ~200K | 1.05× | |
| 07 | Brandenburg | ~400K | 1.02× | |
| 08 | Nordrhein-Westfalen | ~2.5M | 1.01× | |
| 09 | Sachsen | ~600K | 0.99× | |
| 10 | Schleswig-Holstein | ~400K | 0.99× | |
| 11 | Baden-Württemberg | ~1.5M | 0.96× | |
| 12 | Rheinland-Pfalz | ~600K | 0.96× | |
| 13 | Bremen | ~100K | 0.94× | |
| 14 | Sachsen-Anhalt | ~300K | 0.90× | |
| 15 | Niedersachsen | ~1M | 0.85× | |
| 16 | Saarland | ~100K | 0.85× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Medicine audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | PubMed | Internet & Social Media | 5.21× | ||
| 02 | Physician | Business & Career | 2.10× | ||
| 03 | DocMorris | Health | 2.05× | ||
| 04 | Preventive healthcare | Health | 2.05× | ||
| 05 | Tagesschau | Movies & TV | 2.02× | ||
| 06 | Nursing | Business & Career | 1.95× | ||
| 07 | Self-esteem | Health | 1.95× | ||
| 08 | Therapy | Health | 1.85× | ||
| 09 | Self-knowledge (psychology) | Health | 1.84× | ||
| 10 | Veterinary medicine | Business & Career | 1.79× | ||
| 11 | Hospital | Health | 1.78× | ||
| 12 | Health care | Business & Career | 1.71× | ||
| 13 | Maltese (dog) | Pets & Animals | 1.67× | ||
| 14 | Shop Apotheke | Shopping | 1.66× | ||
| 15 | Peacemaker | Movies & TV | 1.65× | ||
| 16 | Bonprix | Shopping | 1.59× | ||
| 17 | Wetter.de | Home & Garden | 1.59× | ||
| 18 | Permanent makeup | Beauty & Wellness | 1.57× | ||
| 19 | Eyelash | Beauty & Wellness | 1.55× | ||
| 20 | QVC | Movies & TV | 1.51× |
Personality of the Medicine audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.24× | |
| Community Orientation | OPEN | 1.22× | |
| Family Orientation | CONSERVATISM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.84× | |
| Luxury Orientation | PREMIUM | 0.84× | |
| Urban Lifestyle | OPEN | 0.93× |
Frequently asked questions
How many fans does Medicine have in Germany?
Medicine has an estimated audience of 12,028,162 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Medicine fans?
61.1% of Medicine fans are female, 38.9% are male, with an average age of 41.2 years.
Which brands do Medicine fans like most?
Medicine fans show strongest brand affinity for Tagesschau (2.02×), Therapy (1.85×), and PubMed (5.21×) over the country average.
Where do Medicine fans live in Germany?
Medicine fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2.5M), Bayern (reach ~2M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Medicine fans also like?
Beyond Medicine itself, the audience over-indexes on Therapy (1.85×), PubMed (5.21×), Health care (1.71×), and DocMorris (2.05×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
See Medicine audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Medicine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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