Self-esteem Audience in Germany
Self-esteem has an estimated audience of 4,978,658 people in Germany. 71.3% are female, 28.7% are male, average age 42.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Well-being, Self-knowledge (psychology), Self-awareness, Motivation, Psychology.
The average Self-esteem fan in Germany is 42.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Well-being, Self-knowledge (psychology), Self-awareness, with strongest over-indexing on Well-being (2.42× the country average). Demographically, the Self-esteem audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Mindfulness, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Self-esteem fans
| Metric | Value |
|---|---|
| Female | 71.3% |
| Male | 28.7% |
| Average age | 42.4 |
| Estimated audience size | 4,978,658 |
Audience persona
The typical Self-esteem fan in Germany is more female, around 42.4 years old, with strong Mindfulness tendencies and a notable affinity for Well-being.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,120,031 | 1.03× |
| Bayern | 951,254 | 1.19× |
| Baden-Württemberg | 700,144 | 1.03× |
| Niedersachsen | 469,779 | 0.97× |
| Hessen | 469,221 | 1.24× |
| Berlin | 334,197 | 1.5× |
| Rheinland-Pfalz | 254,559 | 1.02× |
| Sachsen | 236,130 | 0.97× |
| Schleswig-Holstein | 167,629 | 0.94× |
| Hamburg | 146,850 | 1.31× |
| Brandenburg | 120,978 | 0.78× |
| Thüringen | 103,384 | 0.81× |
| Sachsen-Anhalt | 94,130 | 0.73× |
| Mecklenburg-Vorpommern | 57,400 | 0.6× |
| Saarland | 51,574 | 0.84× |
| Bremen | 44,151 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Well-being | 2.42× | Health |
| Self-knowledge (psychology) | 3.27× | Health |
| Self-awareness | 2.22× | Health |
| Motivation | 2.15× | Business & Career |
| Psychology | 1.63× | Business & Career |
| Quality of life | 1.74× | Health |
| Self-love | 1.82× | Health |
| Personal development | 1.7× | Business & Career |
| Emotional intelligence | 3.21× | Health |
| Healthy habits | 1.71× | Health |
| Vegetarian cuisine | 1.58× | Food & Beverages |
| Self-confidence | 2.48× | Health |
| Healthy diet | 1.53× | Health |
| Self care | 1.75× | Health |
| Narcissism | 4.83× | Politics & Society |
| Skin care | 1.63× | Beauty & Wellness |
| Meditation | 1.57× | Health |
| Men's Fitness | 1.57× | Sports |
| Foundation (cosmetics) | 2.71× | Beauty & Wellness |
| Zara | 1.51× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.83 |
| Sports Activity | POWER | 1.6 |
| Indulgence | JOY | 1.54 |
| Sustainability | BALANCE | 1.38 |
| Healthy Lifestyle | BALANCE | 1.35 |
| Family Orientation | CONSERVATISM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.9% |
| Brazil | 12.6% |
| Italy | 5.3% |
See Self-esteem audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Self-esteem have in Germany?
Self-esteem has an estimated audience of 4,978,658 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Self-esteem fans?
71.3% of Self-esteem fans are female, 28.7% are male, with an average age of 42.4 years.
Which brands do Self-esteem fans like most?
Self-esteem fans show strongest brand affinity for Well-being (2.42×), Self-knowledge (psychology) (3.27×), and Self-awareness (2.22×) over the country average.
Where do Self-esteem fans live in Germany?
Self-esteem fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,120,031), Bayern (reach 951,254), and Baden-Württemberg (reach 700,144). These three regions account for the largest share of the active audience.
What other brands do Self-esteem fans also like?
Beyond Self-esteem itself, the audience over-indexes on Self-knowledge (psychology) (3.27×), Self-awareness (2.22×), Motivation (2.15×), and Psychology (1.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Self-esteem. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.