Rascasse Audience Intelligence

Self-esteem Audience in Germany

A data profile of the people who buy, follow and care about Self-esteem in Germany — modelled from more than twelve digital signal sources. Self-esteem has an estimated audience of 4,978,658 people in Germany.

#665among Topic in Germany#29in Health

The average Self-esteem fan in Germany is 42.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Well-being, Self-knowledge (psychology), Self-awareness, with strongest over-indexing on Well-being (2.42× the country average).

Demographically, the Self-esteem audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Mindfulness, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Self-esteem fan in Germany is more female, around 42.4 years old, with strong Mindfulness tendencies and a notable affinity for Well-being.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Self-esteem profile in Germany.

Audience size
5M
in Germany
Gender
71.3%♀
28.7% male
Age
42.4
average years
Country rank
#1062
Topic in Germany
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Self-esteem fans

71.3% are female, 28.7% are male, average age 42.4.

Fig. 02

Gender split

71.3%
Female
28.7%
Male
Demographic split for Self-esteem audience in Germany
MetricValue
Female71.3%
Male28.7%
Average age42.4
Estimated audience size4,978,658
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Self-esteem audience in Germany
Age bracketShare%
16-1911%
20-2916%
30-3923%
40-4927%
50+22%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Self-esteem audience comes from Germany.

Worldwide audience distribution share by country for Self-esteem
CountryShare
United States17.9%
Brazil12.6%
Italy5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Self-esteem audience in Germany is strongest.

Fig. 05

Top regions by affinity

Self-esteem fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~300K1.23×
02Hamburg~100K1.21×
03Bayern~900K1.11×
04Hessen~400K1.09×
05Thüringen~100K1.02×
06Rheinland-Pfalz~300K1.01×
07Sachsen~200K1.01×
08Nordrhein-Westfalen~1M1.00×
09Baden-Württemberg~700K0.99×
10Schleswig-Holstein~200K0.99×
11Niedersachsen~500K0.98×
12Bremen~40K0.97×
13Saarland~60K0.95×
14Brandenburg~100K0.94×
15Mecklenburg-Vorpommern~90K0.91×
16Sachsen-Anhalt~100K0.90×
Fig. 06

Affinity by region

Affinity by region — Self-esteem, Germany
0.90×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Self-esteem audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Self-esteem audience
#·InterestCategoryAffinity×
01NarcissismPolitics & Society4.83×
02Self-knowledge (psychology)Health3.27×
03Emotional intelligenceHealth3.21×
04Foundation (cosmetics)Beauty & Wellness2.71×
05Self-confidenceHealth2.48×
06Well-beingHealth2.42×
07Self-awarenessHealth2.22×
08MotivationBusiness & Career2.15×
09Self-loveHealth1.82×
10Self careHealth1.75×
11Quality of lifeHealth1.74×
12Healthy habitsHealth1.71×
13Personal developmentBusiness & Career1.70×
14PsychologyBusiness & Career1.63×
15Skin careBeauty & Wellness1.63×
16Vegetarian cuisineFood & Beverages1.58×
17MeditationHealth1.57×
18Men's FitnessSports1.57×
19Healthy dietHealth1.53×
20ZaraShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Self-esteem audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Self-esteem audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.55×
SustainabilityBALANCE1.23×
TravellingTHRILL1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Self-esteem audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.63×
Need for SecurityCONSERVATISM0.74×
Convenience OrientationPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Self-esteem have in Germany?

Self-esteem has an estimated audience of 4,978,658 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Self-esteem fans?

71.3% of Self-esteem fans are female, 28.7% are male, with an average age of 42.4 years.

03

Which brands do Self-esteem fans like most?

Self-esteem fans show strongest brand affinity for Well-being (2.42×), Self-knowledge (psychology) (3.27×), and Self-awareness (2.22×) over the country average.

04

Where do Self-esteem fans live in Germany?

Self-esteem fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~900K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Self-esteem fans also like?

Beyond Self-esteem itself, the audience over-indexes on Self-knowledge (psychology) (3.27×), Self-awareness (2.22×), Motivation (2.15×), and Psychology (1.63×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Self-esteem audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Self-esteem. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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