Men's Fitness Audience in Germany
Men's Fitness has an estimated audience of 8,323,156 people in Germany. 51.0% are female, 49.0% are male, average age 36.9. Top regions: Nordrhein-Westfalen, Rheinland-Pfalz, Bayern. Top brand affinities: Transfermarkt, Tagesschau, Natural foods, Spiegel Online, Lieferando.de.
The average Men's Fitness fan in Germany is 36.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Rheinland-Pfalz, Bayern. Top brand affinities include Transfermarkt, Tagesschau, Natural foods, with strongest over-indexing on Transfermarkt (3.52× the country average). Demographically, the Men's Fitness audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Sports Activity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Men's Fitness fans
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 36.9 |
| Estimated audience size | 8,323,156 |
Audience persona
The typical Men's Fitness fan in Germany is balanced, around 36.9 years old, with strong Sports Activity tendencies and a notable affinity for Transfermarkt.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,044,213 | 0.57× |
| Rheinland-Pfalz | 782,957 | 1.88× |
| Bayern | 778,223 | 0.58× |
| Baden-Württemberg | 693,482 | 0.61× |
| Hessen | 475,669 | 0.75× |
| Niedersachsen | 469,057 | 0.58× |
| Brandenburg | 320,907 | 1.24× |
| Sachsen | 314,438 | 0.77× |
| Berlin | 313,839 | 0.84× |
| Schleswig-Holstein | 309,495 | 1.04× |
| Thüringen | 259,276 | 1.22× |
| Hamburg | 220,632 | 1.17× |
| Mecklenburg-Vorpommern | 193,783 | 1.22× |
| Saarland | 192,639 | 1.88× |
| Sachsen-Anhalt | 188,856 | 0.88× |
| Bremen | 54,013 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Transfermarkt | 3.52× | Sports |
| Tagesschau | 2.19× | Movies & TV |
| Natural foods | 4.9× | Food & Beverages |
| Spiegel Online | 1.72× | News |
| Lieferando.de | 1.94× | Food & Beverages |
| Livemusic | 2.46× | Music & Radio |
| House music | 2.1× | Music & Radio |
| FIFA World Cup | 1.53× | Sports |
| Fitness and figure competition | 3.04× | Sports |
| Airbnb | 1.66× | Travel & Leisure |
| Nike | 2.04× | Fashion & Accessoires |
| Summer vacation | 2.79× | Travel & Leisure |
| Drop shipping | 1.94× | Shopping |
| Female bodybuilding | 3.17× | Sports |
| Gymshark | 3.49× | Sports |
| Fitness First | 3.44× | Sports |
| Meditation | 1.87× | Health |
| Flowering plant | 2.64× | Home & Garden |
| Streetwear | 1.82× | Fashion & Accessoires |
| French Bulldog | 2.05× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.68 |
| Luxury Orientation | PREMIUM | 1.3 |
| Early Adopter Mentality | POWER | 1.26 |
| Price Sensitivity | PREMIUM | 1.2 |
| Sustainability | BALANCE | 1.18 |
| Travelling | THRILL | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.4% |
| Germany | 5.7% |
| United Kingdom | 5.5% |
See Men's Fitness audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Men's Fitness have in Germany?
Men's Fitness has an estimated audience of 8,323,156 people in Germany, concentrated in Nordrhein-Westfalen and Rheinland-Pfalz.
What is the gender split and age of Men's Fitness fans?
51.0% of Men's Fitness fans are female, 49.0% are male, with an average age of 36.9 years.
Which brands do Men's Fitness fans like most?
Men's Fitness fans show strongest brand affinity for Transfermarkt (3.52×), Tagesschau (2.19×), and Natural foods (4.9×) over the country average.
Where do Men's Fitness fans live in Germany?
Men's Fitness fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,044,213), Rheinland-Pfalz (reach 782,957), and Bayern (reach 778,223). These three regions account for the largest share of the active audience.
What other brands do Men's Fitness fans also like?
Beyond Men's Fitness itself, the audience over-indexes on Tagesschau (2.19×), Natural foods (4.9×), Spiegel Online (1.72×), and Lieferando.de (1.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Men's Fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.