A data profile of the people who buy, follow and care about Men's Fitness in Canada — modelled from more than twelve digital signal sources. Men's Fitness has an estimated audience of 3,805,761 people in Canada.
The average Men's Fitness fan in Canada is 37.0 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include TikTok, Bad Bunny, Do it yourself (DIY), with strongest over-indexing on TikTok (1.61× the country average).
Demographically, the Men's Fitness audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Indulgence, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Men's Fitness fan in Canada is more male, around 37.0 years old, with strong Indulgence tendencies and a notable affinity for TikTok.
The key figures that characterise the Men's Fitness profile in Canada.
42.6% are female, 57.4% are male, average age 37.0.
| Metric | Value |
|---|---|
| Female | 42.6% |
| Male | 57.4% |
| Average age | 37.0 |
| Estimated audience size | 3,805,761 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 26% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 14% |
of the worldwide Men's Fitness audience comes from Canada.
| Country | Share |
|---|---|
| United States | 21.4% |
| Germany | 5.7% |
| United Kingdom | 5.5% |
Where the Men's Fitness audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Prince Edward Island | ~20K | 1.22× | |
| 02 | Newfoundland and Labrador | ~60K | 1.03× | |
| 03 | New Brunswick | ~90K | 1.00× | |
| 04 | Manitoba | ~100K | 0.97× | |
| 05 | Nova Scotia | ~100K | 0.97× | |
| 06 | Saskatchewan | ~100K | 0.96× | |
| 07 | Alberta | ~400K | 0.91× | |
| 08 | British Columbia | ~500K | 0.88× | |
| 09 | Ontario | ~1.5M | 0.83× | |
| 10 | Quebec | ~700K | 0.82× |
The strongest cross-interests of the Men's Fitness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Family car | Cars & Mobility | 3.80× | ||
| 02 | Gymshark | Sports | 3.48× | ||
| 03 | Aerobics | Sports | 3.33× | ||
| 04 | Bad Bunny | Music & Radio | 3.17× | ||
| 05 | Personal trainer | Sports | 2.92× | ||
| 06 | LA Fitness | Sports | 2.34× | ||
| 07 | Drop shipping | Shopping | 2.23× | ||
| 08 | Ski resort | Travel & Leisure | 2.19× | ||
| 09 | Anytime Fitness | Sports | 2.19× | ||
| 10 | Digital photography | Business & Career | 2.06× | ||
| 11 | Online food ordering | Food & Beverages | 2.01× | ||
| 12 | Luxury real estate | Business & Career | 1.95× | ||
| 13 | Fast casual restaurants | Food & Beverages | 1.94× | ||
| 14 | Streetwear | Fashion & Accessoires | 1.72× | ||
| 15 | Local food | Food & Beverages | 1.71× | ||
| 16 | TikTok | Internet & Social Media | 1.61× | ||
| 17 | Personal care | Health | 1.61× | ||
| 18 | Do it yourself (DIY) | Home & Garden | 1.52× | ||
| 19 | First-time buyer | Shopping | 1.52× | ||
| 20 | FIFA World Cup | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.89× | |
| Risk Appetite | THRILL | 1.79× | |
| Family Orientation | CONSERVATISM | 1.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.70× | |
| Tradition | CONSERVATISM | 0.80× | |
| Community Orientation | OPEN | 0.84× |
Men's Fitness has an estimated audience of 3,805,761 people in Canada, concentrated in Ontario and Quebec.
42.6% of Men's Fitness fans are female, 57.4% are male, with an average age of 37.0 years.
Men's Fitness fans show strongest brand affinity for TikTok (1.61×), Bad Bunny (3.17×), and Do it yourself (DIY) (1.52×) over the country average.
Men's Fitness fans in Canada are most concentrated in Ontario (reach ~1.5M), Quebec (reach ~700K), and British Columbia (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Men's Fitness itself, the audience over-indexes on Bad Bunny (3.17×), Do it yourself (DIY) (1.52×), Gymshark (3.48×), and Personal trainer (2.92×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Men's Fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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