Rascasse Audience Intelligence

Men's Fitness Audience in France

A data profile of the people who buy, follow and care about Men's Fitness in France — modelled from more than twelve digital signal sources. Men's Fitness has an estimated audience of 3,811,449 people in France.

Men's Fitness has an estimated audience of 3,811,449 people in France. 39.0% are female, 61.0% are male, average age 37.7. Top brand affinities: Love & Sex, Christmas Gift, Broadcasting of sports events, Christmas tree, Girl power.

Top brand affinities include Love & Sex, Christmas Gift, Broadcasting of sports events, with strongest over-indexing on Love & Sex (213.67× the country average).

Demographically, the Men's Fitness audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Mindfulness, Career Orientation.

The typical Men's Fitness fan in France is more male, around 37.7 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Men's Fitness profile in France.

Audience size
3.8M
in France
Gender
39.0%
61.0% male
Age
37.7
average years
Country rank
#1053
Topic in France
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Men's Fitness fans

39.0% are female, 61.0% are male, average age 37.7.

Fig. 02

Gender split

39.0%
Female
61.0%
Male
Demographic split for Men's Fitness audience in France
MetricValue
Female39.0%
Male61.0%
Average age37.7
Estimated audience size3,811,449
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Men's Fitness audience in France
Age bracketShare%
16-1918%
20-2927%
30-3920%
40-4919%
50+16%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Men's Fitness audience comes from France.

Worldwide audience distribution share by country for Men's Fitness
CountryShare
United States21.4%
Germany5.7%
United Kingdom5.5%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Men's Fitness audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Men's Fitness audience
#·InterestCategoryAffinity×
01Love & SexKids & Family213.67×
02SelfridgesShopping185.00×
03Plants vs. ZombiesGames29.31×
04Christmas GiftKids & Family27.95×
05Christmas treeKids & Family26.88×
06Broadcasting of sports eventsMovies & TV20.44×
07Girl powerPolitics & Society17.00×
08Breast Cancer awarenessHealth9.01×
09Sustainable productsPolitics & Society8.24×
10High-intensity interval trainingSports6.74×
11Half marathonSports6.48×
12Motorcycle accessoriesCars & Mobility4.86×
13LivemusicMusic & Radio4.31×
14Motorcycle helmetCars & Mobility4.27×
15Wildlife photographyTechnology & Electronics4.22×
16VolunteeringPolitics & Society4.00×
17Fine-art photographyTechnology & Electronics3.76×
18Travel photographyTechnology & Electronics3.70×
19Basic FitSports2.67×
20TikTokInternet & Social Media1.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Men's Fitness audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Men's Fitness audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.90×
Career OrientationPOWER2.34×
TravellingTHRILL2.33×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Men's Fitness audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.61×
IndulgenceJOY0.69×
TraditionCONSERVATISM0.79×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in France who actively search for Men's Fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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