A data profile of the people who buy, follow and care about Basic Fit in France — modelled from more than twelve digital signal sources. Basic Fit has an estimated audience of 6,913,539 people in France.
The average Basic Fit fan in France is 36.6 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes.
Top brand affinities include Planet Fitness, Sports and outdoors, Physical fitness, with strongest over-indexing on Planet Fitness (12.79× the country average).
Demographically, the Basic Fit audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Sports Activity, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Basic Fit fan in France is balanced, around 36.6 years old, with strong Sports Activity tendencies and a notable affinity for Planet Fitness.
The key figures that characterise the Basic Fit profile in France.
51.2% are female, 48.8% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 36.6 |
| Estimated audience size | 6,913,539 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 16% |
of the worldwide Basic Fit audience comes from France.
| Country | Share |
|---|---|
| France | 41.1% |
| Spain | 27.3% |
| Netherlands | 13.8% |
Where the Basic Fit audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hauts-de-France | ~900K | 1.45× | |
| 02 | Île-de-France | ~1.5M | 1.38× | |
| 03 | Grand Est | ~700K | 1.27× | |
| 04 | Occitanie | ~700K | 1.23× | |
| 05 | Provence-Alpes-Côte d'Azur | ~600K | 1.21× | |
| 06 | Nouvelle-Aquitaine | ~700K | 1.11× | |
| 07 | Centre-Val de Loire | ~300K | 1.00× | |
| 08 | Auvergne-Rhône-Alpes | ~800K | 0.96× | |
| 09 | Bourgogne-Franche-Comté | ~300K | 0.96× | |
| 10 | Normandy | ~300K | 0.83× | |
| 11 | Pays de la Loire | ~300K | 0.81× | |
| 12 | Brittany | ~200K | 0.71× | |
| 13 | Corsica | ~8K | 0.22× |
The strongest cross-interests of the Basic Fit audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Planet Fitness | Sports | 12.79× | ||
| 02 | Barbell | Sports | 6.41× | ||
| 03 | Bodyweight exercise | Sports | 4.89× | ||
| 04 | General fitness training | Sports | 4.57× | ||
| 05 | Protein bar | Food & Beverages | 4.55× | ||
| 06 | Crossfit Training | Sports | 4.48× | ||
| 07 | MyFitnessPal | Sports | 4.45× | ||
| 08 | Push-up | Sports | 4.43× | ||
| 09 | Natural bodybuilding | Sports | 4.16× | ||
| 10 | Bodybuilding & Fitness | Sports | 3.82× | ||
| 11 | Muscle & Fitness | Sports | 3.02× | ||
| 12 | Sex and the City | Movies & TV | 2.82× | ||
| 13 | Men's Fitness | Sports | 2.67× | ||
| 14 | Strength training | Sports | 2.28× | ||
| 15 | Road running | Sports | 2.24× | ||
| 16 | Le Bon Marché | Shopping | 1.98× | ||
| 17 | Weight training | Sports | 1.92× | ||
| 18 | Health & wellness | Health | 1.89× | ||
| 19 | Sports and outdoors | Sports | 1.54× | ||
| 20 | Physical fitness | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.62× | |
| Patriotism | CONSERVATISM | 1.44× | |
| Healthy Lifestyle | BALANCE | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.93× | |
| Indulgence | JOY | 0.98× | |
| Community Orientation | OPEN | 1.02× |
Basic Fit's target market in France covers an estimated 6,913,539 people, concentrated in Île-de-France and Hauts-de-France.
51.2% of the Basic Fit audience are female, 48.8% are male, with an average age of 36.6 years.
Basic Fit fans show strongest brand affinity for Planet Fitness (12.79×), Sports and outdoors (1.54×), and Physical fitness (1.53×) over the country average.
Basic Fit fans in France are most concentrated in Île-de-France (reach ~1.5M), Hauts-de-France (reach ~900K), and Auvergne-Rhône-Alpes (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Basic Fit itself, the audience over-indexes on Sports and outdoors (1.54×), Physical fitness (1.53×), Barbell (6.41×), and Strength training (2.28×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Basic Fit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.