Basic Fit Target Market in France
Basic Fit has an estimated audience of 6,829,910 people in France. 51.2% are female, 48.8% are male, average age 36.6. Top regions: Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes. Top brand affinities: Planet Fitness, Sports and outdoors, Physical fitness, Barbell, Strength training.
The average Basic Fit fan in France is 36.6 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes. Top brand affinities include Planet Fitness, Sports and outdoors, Physical fitness, with strongest over-indexing on Planet Fitness (12.79× the country average). Demographically, the Basic Fit audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Sports Activity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Sports · Type: Brand
Customer demographics of Basic Fit
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 36.6 |
| Estimated audience size | 6,829,910 |
Audience persona
The typical Basic Fit fan in France is balanced, around 36.6 years old, with strong Sports Activity tendencies and a notable affinity for Planet Fitness.
Basic Fit customers by region in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | ~1.5M | 1.38× |
| Hauts-de-France | ~900K | 1.45× |
| Auvergne-Rhône-Alpes | ~800K | 0.96× |
| Occitanie | ~700K | 1.23× |
| Grand Est | ~700K | 1.27× |
| Nouvelle-Aquitaine | ~700K | 1.11× |
| Provence-Alpes-Côte d'Azur | ~600K | 1.21× |
| Pays de la Loire | ~300K | 0.81× |
| Normandy | ~300K | 0.83× |
| Bourgogne-Franche-Comté | ~300K | 0.96× |
| Centre-Val de Loire | ~300K | 1× |
| Brittany | ~200K | 0.71× |
| Corsica | ~8K | 0.22× |
Top brand affinities of the Basic Fit audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Planet Fitness | 12.79× | Sports |
| Sports and outdoors | 1.54× | Sports |
| Physical fitness | 1.53× | Sports |
| Barbell | 6.41× | Sports |
| Strength training | 2.28× | Sports |
| Muscle & Fitness | 3.02× | Sports |
| Crossfit Training | 4.48× | Sports |
| General fitness training | 4.57× | Sports |
| Sex and the City | 2.82× | Movies & TV |
| Men's Fitness | 2.67× | Sports |
| Bodybuilding & Fitness | 3.82× | Sports |
| Health & wellness | 1.89× | Health |
| Weight training | 1.92× | Sports |
| Push-up | 4.43× | Sports |
| Natural bodybuilding | 4.16× | Sports |
| Bodyweight exercise | 4.89× | Sports |
| Road running | 2.24× | Sports |
| MyFitnessPal | 4.45× | Sports |
| Protein bar | 4.55× | Food & Beverages |
| Olympique Lyonnais | 1.62× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.62 |
| Patriotism | CONSERVATISM | 1.44 |
| Healthy Lifestyle | BALANCE | 1.41 |
| Early Adopter Mentality | POWER | 1.39 |
| Mindfulness | BALANCE | 1.37 |
| Design Affinity | PREMIUM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 40.1% |
| Spain | 29.5% |
| Netherlands | 13.5% |
See Basic Fit audiences in other countries
More Sports audiences in France
- Boursorama (21,472,131)
- Doctolib (20,809,772)
- Orange (UK) (20,681,782)
- Engie (19,184,022)
- Lidl (14,254,952)
Frequently asked questions
Who is Basic Fit's target market in France?
Basic Fit's target market in France covers an estimated 6,829,910 people, concentrated in Île-de-France and Hauts-de-France.
What is the gender split and age of Basic Fit customers?
51.2% of the Basic Fit audience are female, 48.8% are male, with an average age of 36.6 years.
Which brands do Basic Fit fans like most?
Basic Fit fans show strongest brand affinity for Planet Fitness (12.79×), Sports and outdoors (1.54×), and Physical fitness (1.53×) over the country average.
Where do Basic Fit fans live in France?
Basic Fit fans in France are most concentrated in Île-de-France (reach ~1.5M), Hauts-de-France (reach ~900K), and Auvergne-Rhône-Alpes (reach ~800K). These three regions account for the largest share of the active audience.
What other brands do Basic Fit fans also like?
Beyond Basic Fit itself, the audience over-indexes on Sports and outdoors (1.54×), Physical fitness (1.53×), Barbell (6.41×), and Strength training (2.28×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Basic Fit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.