Rascasse Audience Intelligence

Basic Fit Target Market in United States

A data profile of the people who buy, follow and care about Basic Fit in United States — modelled from more than twelve digital signal sources. Basic Fit has an estimated audience of 59,110 people in United States.

#10051among Brand in United States#10666in Sports

The average Basic Fit fan in United States is 36.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Category: Sports · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Basic Fit profile in United States.

Audience size
59K
in United States
Gender
50.1%♀
49.9% male
Age
36.8
average years
Country rank
#94273
Brand in United States
Fig. 01

Search interest · 12-month trend

+153%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Basic Fit

50.1% are female, 49.9% are male, average age 36.8.

Fig. 02

Gender split

50.1%
Female
49.9%
Male
Demographic split for Basic Fit audience in United States
MetricValue
Female50.1%
Male49.9%
Average age36.8
Estimated audience size59,110
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Basic Fit audience in United States
Age bracketShare%
16-1924%
20-2922%
30-3921%
40-4920%
50+13%
Fig. 04

Worldwide distribution

0.4%

of the worldwide Basic Fit audience comes from United States.

Worldwide audience distribution share by country for Basic Fit
CountryShare
France41.1%
Spain27.4%
Netherlands13.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Basic Fit audience in United States is strongest.

Fig. 05

Top regions by affinity

Basic Fit customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~1K6.42×
02Wyoming<1K3.24×
03New York~9K2.58×
04Tennessee~2K1.66×
05California~9K1.44×
06Kansas<1K1.40×
07New Jersey~2K1.32×
08New Hampshire<1K1.25×
09Ohio~2K1.12×
10Florida~4K1.06×
11Maine<1K1.05×
12Rhode Island<1K1.04×
13Washington~1K1.03×
14Texas~5K1.02×
15Alaska<1K1.01×
16Virginia~1K0.98×
17Colorado<1K0.97×
18North Dakota<1K0.97×
19South Dakota<1K0.95×
20Oregon<1K0.93×
21Connecticut<1K0.93×
22Montana<1K0.93×
23Massachusetts~1K0.92×
24Illinois~2K0.91×
25Delaware<1K0.90×
26Georgia~2K0.89×
27Hawaii<1K0.89×
28West Virginia<1K0.88×
29Kentucky<1K0.87×
30New Mexico<1K0.87×
31Louisiana<1K0.85×
32Idaho<1K0.85×
33Nevada<1K0.84×
34Mississippi<1K0.84×
35Utah<1K0.83×
36Nebraska<1K0.83×
37Maryland<1K0.81×
38North Carolina~1K0.80×
39Arkansas<1K0.80×
40Iowa<1K0.77×
41South Carolina<1K0.76×
42Oklahoma<1K0.75×
43Arizona<1K0.73×
44Alabama<1K0.72×
45Pennsylvania~1K0.71×
46Missouri<1K0.69×
47Indiana<1K0.68×
48Wisconsin<1K0.68×
49Minnesota<1K0.66×
50Michigan<1K0.64×
Fig. 06

Affinity by region

Affinity by region — Basic Fit, United States
0.64×1.00×6.42×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Basic Fit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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