Rascasse Audience Intelligence

Basic Fit Target Market in Netherlands

A data profile of the people who buy, follow and care about Basic Fit in Netherlands — modelled from more than twelve digital signal sources. Basic Fit has an estimated audience of 2,323,326 people in Netherlands.

The average Basic Fit fan in Netherlands is 38.8 years old, balanced, and lives primarily in Zuid-Holland.

The audience is concentrated in Zuid-Holland, North Holland, North Brabant.

Category: Sports · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-12.

Section 01

At a glance

The key figures that characterise the Basic Fit profile in Netherlands.

Audience size
2.3M
in Netherlands
Gender
47.7%
52.3% male
Age
38.8
average years
Country rank
#425
Brand in Netherlands
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Basic Fit

47.7% are female, 52.3% are male, average age 38.8.

Fig. 02

Gender split

47.7%
Female
52.3%
Male
Demographic split for Basic Fit audience in Netherlands
MetricValue
Female47.7%
Male52.3%
Average age38.8
Estimated audience size2,323,326
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Basic Fit audience in Netherlands
Age bracketShare%
16-1920%
20-2920%
30-3920%
40-4923%
50+18%
Fig. 04

Worldwide distribution

13.8%

of the worldwide Basic Fit audience comes from Netherlands.

Worldwide audience distribution share by country for Basic Fit
CountryShare
France41.1%
Spain27.3%
Netherlands13.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Netherlands average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Basic Fit audience in Netherlands is strongest.

Fig. 05

Top regions by affinity

Basic Fit customers by region in Netherlands
#RegionReachAffinity×
01Zuid-Holland~700K1.30×
02Flevoland~80K1.27×
03North Holland~500K1.22×
04North Brabant~400K1.20×
05Overijssel~200K1.03×
06Limburg~100K0.95×
07Gelderland~300K0.94×
08Groningen~60K0.75×
09Drenthe~50K0.71×
10Friesland~60K0.64×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Netherlands who actively search for Basic Fit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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