A data profile of the people who buy, follow and care about Albert Heijn in Netherlands — modelled from more than twelve digital signal sources. Albert Heijn has an estimated audience of 7,743,726 people in Netherlands.
The average Albert Heijn fan in Netherlands is 42.6 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Feyenoord, PSV Eindhoven, Voetbalprimeur, with strongest over-indexing on Feyenoord (1.91× the country average).
Demographically, the Albert Heijn audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Individualism, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Albert Heijn fan in Netherlands is more female, around 42.6 years old, with strong Individualism tendencies and a notable affinity for Feyenoord.
The key figures that characterise the Albert Heijn profile in Netherlands.
64.4% are female, 35.6% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 42.6 |
| Estimated audience size | 7,743,726 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Albert Heijn audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 43.1% |
| Belgium | 29.4% |
| Germany | 8.0% |
Where the Albert Heijn audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~2M | 1.29× | |
| 02 | Zuid-Holland | ~2M | 1.23× | |
| 03 | Limburg | ~600K | 1.13× | |
| 04 | Flevoland | ~200K | 1.09× | |
| 05 | North Brabant | ~1.5M | 1.07× | |
| 06 | Gelderland | ~1M | 1.07× | |
| 07 | Utrecht | ~600K | 0.99× | |
| 08 | Overijssel | ~500K | 0.94× | |
| 09 | Zeeland | ~100K | 0.88× | |
| 10 | Groningen | ~200K | 0.82× | |
| 11 | Friesland | ~200K | 0.76× | |
| 12 | Drenthe | ~200K | 0.73× |
The strongest cross-interests of the Albert Heijn audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Primark | Shopping | 1.99× | ||
| 02 | PSV Eindhoven | Sports | 1.95× | ||
| 03 | Voetbalprimeur | Sports | 1.92× | ||
| 04 | Feyenoord | Sports | 1.91× | ||
| 05 | voetbalzone | Sports | 1.90× | ||
| 06 | RTL 4 | Movies & TV | 1.85× | ||
| 07 | Aldi | Shopping | 1.83× | ||
| 08 | HEMA | Shopping | 1.77× | ||
| 09 | IKEA | Home & Garden | 1.72× | ||
| 10 | Jumbo (supermarket) | Shopping | 1.70× | ||
| 11 | Hornbach | Shopping | 1.69× | ||
| 12 | Rotterdam | Travel & Leisure | 1.69× | ||
| 13 | Bol.com | Shopping | 1.68× | ||
| 14 | H&M | Shopping | 1.66× | ||
| 15 | Kruidvat | Shopping | 1.62× | ||
| 16 | Netherlands | Travel & Leisure | 1.60× | ||
| 17 | Garden | Home & Garden | 1.58× | ||
| 18 | Lidl | Shopping | 1.57× | ||
| 19 | Culture | Literature | 1.56× | ||
| 20 | Leisure | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.51× | |
| Patriotism | CONSERVATISM | 1.50× | |
| Price Sensitivity | PREMIUM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.10× | |
| Social Media Usage | JOY | 1.18× | |
| Urban Lifestyle | OPEN | 1.19× |
Albert Heijn's target market in Netherlands covers an estimated 7,743,726 people, concentrated in Zuid-Holland and North Holland.
64.4% of the Albert Heijn audience are female, 35.6% are male, with an average age of 42.6 years.
Albert Heijn fans show strongest brand affinity for Feyenoord (1.91×), PSV Eindhoven (1.95×), and Voetbalprimeur (1.92×) over the country average.
Albert Heijn fans in Netherlands are most concentrated in Zuid-Holland (reach ~2M), North Holland (reach ~2M), and North Brabant (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Albert Heijn itself, the audience over-indexes on PSV Eindhoven (1.95×), Voetbalprimeur (1.92×), Jumbo (supermarket) (1.7×), and IKEA (1.72×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Albert Heijn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.