A data profile of the people who buy, follow and care about Plus (supermarket) in Netherlands — modelled from more than twelve digital signal sources. Plus (supermarket) has an estimated audience of 4,584,539 people in Netherlands.
The average Plus (supermarket) fan in Netherlands is 47.6 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, Gelderland, North Brabant.
Top brand affinities include Costa Rica, with strongest over-indexing on Costa Rica (1.59× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 1 brand affinities and 12 regions tracked by Rascasse.
The typical Plus (supermarket) fan in Netherlands is more female, around 47.6 years old, with a notable affinity for Costa Rica.
The key figures that characterise the Plus (supermarket) profile in Netherlands.
73.6% are female, 26.4% are male, average age 47.6.
| Metric | Value |
|---|---|
| Female | 73.6% |
| Male | 26.4% |
| Average age | 47.6 |
| Estimated audience size | 4,584,539 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 2% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 31% | |
| 50+ | 36% |
of the worldwide Plus (supermarket) audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 35.1% |
| India | 14.5% |
| Poland | 11.2% |
Where the Plus (supermarket) audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Limburg | ~600K | 1.88× | |
| 02 | Gelderland | ~900K | 1.48× | |
| 03 | Overijssel | ~400K | 1.27× | |
| 04 | North Brabant | ~800K | 1.09× | |
| 05 | Drenthe | ~100K | 1.06× | |
| 06 | Zuid-Holland | ~1M | 0.91× | |
| 07 | Groningen | ~100K | 0.89× | |
| 08 | Flevoland | ~100K | 0.87× | |
| 09 | Utrecht | ~300K | 0.77× | |
| 10 | Friesland | ~100K | 0.73× | |
| 11 | Zeeland | ~60K | 0.63× | |
| 12 | North Holland | ~400K | 0.43× |
The strongest cross-interests of the Plus (supermarket) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Costa Rica | Travel & Leisure | 1.59× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Plus (supermarket). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.