Plus (supermarket) Audience in Germany
Plus (supermarket) has an estimated audience of 272,105 people in Germany. 64.3% are female, 35.7% are male, average age 42.6. Top regions: Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities: Rossmann, Home Office, Esra Erol, Mothercare, Fat-tailed sheep.
The average Plus (supermarket) fan in Germany is 42.6 years old, more female, and lives primarily in Hessen. The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities include Rossmann, Home Office, Esra Erol, with strongest over-indexing on Rossmann (2.32× the country average). Demographically, the Plus (supermarket) audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Price Sensitivity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Demographics of Plus (supermarket) fans
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 42.6 |
| Estimated audience size | 272,105 |
Audience persona
The typical Plus (supermarket) fan in Germany is more female, around 42.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 152,789 | 4.66× |
| Nordrhein-Westfalen | 105,456 | 1.12× |
| Bayern | 51,800 | 0.75× |
| Baden-Württemberg | 43,183 | 0.73× |
| Niedersachsen | 39,239 | 0.94× |
| Berlin | 15,794 | 0.82× |
| Rheinland-Pfalz | 15,028 | 0.7× |
| Sachsen | 14,377 | 0.68× |
| Brandenburg | 12,036 | 0.9× |
| Schleswig-Holstein | 11,027 | 0.71× |
| Sachsen-Anhalt | 7,637 | 0.68× |
| Hamburg | 7,292 | 0.75× |
| Thüringen | 7,275 | 0.66× |
| Mecklenburg-Vorpommern | 5,273 | 0.64× |
| Saarland | 3,075 | 0.58× |
| Bremen | 2,544 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.32× | Shopping |
| Home Office | 1.54× | Business & Career |
| Esra Erol | 5.57× | Movies & TV |
| Mothercare | 1.59× | Kids & Family |
| Fat-tailed sheep | 10.89× | Pets & Animals |
| Fatteh | 5.31× | Food & Beverages |
| Women's empowerment | 1.67× | Politics & Society |
| Braun Büffel | 3.41× | Fashion & Accessoires |
| Vijesti.ba | 1.56× | News |
| Brunello Cucinelli | 1.58× | Fashion & Accessoires |
| Zamalek SC | 2.01× | Sports |
| UK garage | 1.68× | Music & Radio |
| Soldering iron | 1.54× | Home & Garden |
| Club chair | 2.33× | Home & Garden |
| Erftstadt | 2.16× | Travel & Leisure |
| Elif | 1.57× | Music & Radio |
| JD Institute of Fashion Technology | 2.94× | Business & Career |
| Empresarios | 2.52× | Politics & Society |
| Food allergy | 1.6× | Health |
| Eschwege | 2.36× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.35 |
| Design Affinity | PREMIUM | 1.17 |
| Creativity | OPEN | 1.12 |
| Family Orientation | CONSERVATISM | 1.1 |
| Pet Ownership | JOY | 1.06 |
| DIY Mentality | THRILL | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Netherlands | 34.7% |
| Brazil | 16.6% |
| Poland | 11.0% |
See Plus (supermarket) audiences in other countries
More Supermarket audiences in Germany
Frequently asked questions
How many fans does Plus (supermarket) have in Germany?
Plus (supermarket) has an estimated audience of 272,105 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.
What is the gender split and age of Plus (supermarket) fans?
64.3% of Plus (supermarket) fans are female, 35.7% are male, with an average age of 42.6 years.
Which brands do Plus (supermarket) fans like most?
Plus (supermarket) fans show strongest brand affinity for Rossmann (2.32×), Home Office (1.54×), and Esra Erol (5.57×) over the country average.
Where do Plus (supermarket) fans live in Germany?
Plus (supermarket) fans in Germany are most concentrated in Hessen (reach 152,789), Nordrhein-Westfalen (reach 105,456), and Bayern (reach 51,800). These three regions account for the largest share of the active audience.
What other brands do Plus (supermarket) fans also like?
Beyond Plus (supermarket) itself, the audience over-indexes on Home Office (1.54×), Esra Erol (5.57×), Mothercare (1.59×), and Fat-tailed sheep (10.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Plus (supermarket). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.